EMD Update and Ecommerce

Every site is an EMD for some keyword right ?

If your site is thewaterhosestore.com then its an EMD for the keyword "The Waterhose Store" .

If you were ranking for the keywords water hose, waterhose, waterhoses, water hoses already then they are related keywords.

More over , you can try to get the ranking back by
1) Adding content
2) creating some social presence ( facebook/twitter )
3) Providing additional content to the user.

.

.

Thanks for the link mate, this helps a lot.

Wow ... according to this, a lot of us will have start calling our products "it" and "them" instead of what they really are.

Can someone help me decide what to call "bookmarks?"

"And if you would like your -- paper things that you stick inside of books --" oh, can't use "books" either - "printed reading material..."

I get an A++ for the On Page Rewards...

And then well, what the heck do you call bookmarks in an anchor text for off-page links? Oh that's right ...

"Go here if you're looking for those printed paper things that you put in the pages of your hard copy reading material..." (don't want to get slammed for the word 'printed' next."

As for the other... I have a Facebook Fan page, Twitter, and YouTube; and virtually NO affiliate links on this site - and there are 200+ pages.

I'm so confused... :confused:

It appears to be a Penguin hit as it is an ecommerce site and the content and quality is there. I didn't get hit by Penguin the first time... I guess I need to thin out my optimized keywords a bit. What is the current "safe" ratio?

What is disarming is that all of the top 10 positions for my main 4 keywords are now all filled with the big players, Walmart, Target, Home Depot, etc...

What's not the way to go anymore? Doing things yourself? So I'm supposed to do what - pay a service to do it for me? I wonder what terms they'll use to replace "bookmarks."

Or is the only type of marketing that anyone can do anymore as far as Google is concerned is to pay for it all. That would fly in the face of a lot of the key opinion leaders in this industry who still to this day promote the best free ways to get traffic to your site.

Now, you asked ...
"Did you in anyway buy or manufacture backlinks YOURSELF?"

And no, I have not in any way bought or manufactured anything, myself or otherwise. And absolutely not was I trying to "manipulate" the search results to get my page ranked.

I found a few profitable keyword phrases based on my primary product - bookmarks. It's what I make, it's what I sell. There is no "brand" name except the name of my company, The Bookmarks Store, because that's what it is.

Now, when I see the term "manufactured" links, to me that means paying someone to build a spammy link pyramid, link wheel, "fake" profiles on sites I'll never visit, "black hat" link building schemes and the like, none of which I have done or paid anyone to do for me.

In fact, I haven't done anything with the site except DE-optimize it since the last Google update. When I built the site out to a full 200+ pages, meaning each individual bookmark has its own order page and order form, just like every one of my competitors and most all e-commerce sites, I didn't even promote them. All I did was issue and distribute a press release. And then I left the site alone. The traffic started picking back up on its own.

Anyway, I ask you, are you suggesting then that I'm supposed to be paying someone ELSE to do exactly what I can simply do myself? They're only going to do what I tell them to do and do it with what I give them.

IMHO - Keeping it REAL means making sure that some of these things ARE done yourself. At least I know that when I bookmark something or distribute something, or list an RSS feed with a distribution service, or any number of these traditional and organic traffic generating strategies, I know any links that come from it are definitely coming in from a related site, which is where they should be coming from.

This is what is otherwise known as "bum marketing" - shoestring budget marketing. And there is absolutely nothing wrong with marketing a site in that way - unless you're Google with a bug up your ass.

And like I said before, if Google is seeing the term "bookmarks" as trying to manipulate its precious search engine ranking, then well, something is terribly wrong with its latest algorithm bot and I'm going to just have to keep looking elsewhere for traffic - myself.

Seems that way. "Build it and they will come" theory I guess. LOL

What I am saying.........

You have to build a snowball effect with a website. 1st tier, 2nd tier and 3rd tier. 3rd tier are you easiest to rank for keywords. Than 2nd tier than 1st tier which are the hardest. As people find your site with your 3rd tier kw's the Search Engines will notice all of the activity going to those pages, hence you're building your reputation. As a result you'll start getting found by your medium difficult keywords(Tier 2)....again the Search Engines will notice all of the actively on those tier 2 pags, again building credibility and as a result, you'll start getting found for your hard to rank for keywords(Tier 1). When this SNOWBALLS.........you'll have a traffic Avalanche and your site(and individual pages) will be pushed to the top in the search results as a result of all of the credibility you've built OVER TIME with HUMANS and SEARCH SPIDERS. When this happens, sites will start to link to you.

That's how it works and that's how you rank NATURALLY!


So..........stop buying, building backlinks and build a website that gets activity. Once your site get's up to about 30 pages plus, you're going to get found for about 5,000 or so one time/one of a kind unique searches per month. That's WITHOUT backlinks, by way of your Tier 3(easy to rank for) kw's. Than the tier 2 than the tier 3.

See how that works?


That's the way the system is supposed to work. But people, thinking they are smarter and bigger than the system, always look for shortcuts and it ALWAYS slaps their asses right in the face.

Build a website that gets activity. The backlinks will take care of themselves. They will!

I have one BIG Amazon site and that's how I've built such a traffic magnet. I DON'T DO ANY backlinking.

Is it an ecommerce site selling a physical product?

Not really. I've been outside of the Warrior Forum reading a lot on these latest updates. They've hurt a lot of small businesses.

What Google does is tout this and that; these are the rules if you want to get to top, etc. And then they change the rules on you without warning. That's what they do. It's a "head game" with online businesses. "Here do this ..." "Ooops ... just kidding. Now we have to slam you for listening to us in the first place! HA HA HA."

That's Google. Robots do NOT know best.

That's not necessarily true either. There are still a lot of EMD sites ranking at the top. And there are a lot of solid content sites that got slammed for any number of reasons that we're all still trying to figure out.

It's a game to them. They know that as far as users, most people use them than Yahoo!, Bing, Ask or AOL Search. Not to brag, but even some of my customers that "were finding" me before this last hit said that the sites that now come up ahead of mine weren't nearly the "best" quality.

Mine has more designs, easier to navigate, more information, videos to "show" people what my bookmarks are, easier to order from. A couple of my top competitors make you go through a labyrinth to find their not-so-simple order forms.

So "quality" is subjective and Google just likes to play with you.

There will never be any "protections" against the Google 'Bots because they'll keep changing like the direction of the wind. One day technique A will be good and they'll say it's fine and do this-do that. Next month, toss that all out the window and go through another "recovery" stage after yet another "algorithm update."

The only thing we can all do is not rely on Google. I've been trying to get as much of my content out into other channels as possible, social media, other blogs and websites, etc. Unfortunately, I just haven't been fast enough to get ahead of the GBs. I've always been just one step behind, learning something new that I should have already done and finding it out AFTER Google buries my sites.

So I have to do more video marketing, guest blog posting, RSS distribution, etc. Anything and everything outside of Google. The only thing I'm doing to kind-of sort-of appease the GBs is add one tiny little piece of code to the headers of my specific order pages that lets all of the search engines, not only Google, know that those order pages are related to the their respective category pages.

I think this is one of the things that buried me in this last update more so than an EMD. I have 177 individual designs, each with their own order page and I think that the 'bots are reading the site as having "too many pages without enough content."

So I coded the pages last night and refreshed the sitemap and I'll see what happens next.

I did. Didn't help.

Actually, I'm just going to leave the main part of the e-commerce site alone and work with the blog to drive traffic to it, get it some fresh, natural links coming in and see what happens.

If I don't see any results in another month or so, then I'll probably pay somebody to analyze the site to see what can be done, if anything. :confused: