Tutorial - How to Do Keyword Research For Beginners

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  • SEO
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A lot of beginners keep asking how to do keyword research so I decided to whip up a quick tutorial.

Now keep in mind, this isn't a guide on finding a profitable niche but once you have one, getting the right keywords will make your job a lot easier.

Step 1 - Google Keyword Tool

Google the "Google keyword tool" and start with some broad keywords for your niche.



1. Start with a broad keyword in your niche for keyword ideas. You'll generally want long tail keywords of 3 to 6 words depending on the competition of your niche. Even as an SEO master who can rank difficult keywords, 10 easy keywords will make more financial sense.

2. Set the targeting to "exact" since broad can be misleading.

3. Filter for appropriate countries or select all for info products.

4. I'd recommend you add filters for at least 1000 searches and for keywords with CPC greater than $1. Usually if people aren't willing to pay at least $1 for clicks, you won't find 'buyers' on those keywords anyway.

Step 2 - Sort by highest volume of searches



Step 3 - Grab some long tail keywords you think are relevant



Just for illustration, I've chosen only one but grab all of them that you think are relevant. Google allows you to save them to a csv to reference later.

Step 4 - Check Initial Competition

The less competition, the easier money will be for you.



You'll want to search the keyword in quotes. As a general rule, look for results less than 50,000 if you're good at SEO and 30,000 if you're not.

This example would be a poor keyword since it has 157,000 results (too much competition).

You'll probably also want to search with this variations as well:
  • intitle:"keyword in quotes"
  • inurl:"keyword in quotes"
  • inurl:"keyword in quotes" inurl"keyword in quotes"

There is no exact rule but the less the better. More often than not, less than 30k is a starting point.

Step 5 - Get the REAL Competition

Of course, you're really only competing with the sites on page 1 or rather the top 5 search results.

A free plugin for Mozilla Firefox called "SEOquake" makes this really easy to do (Google it).



Here you can see the PR and Age of the sites you're competing with.

Sites like Squidoo, Hubpages, Ezine Articles, Blogger and other web 2.0 sites are usually a good sign to see in the search results. Things like Wikipedia, About, and Ehow are usually a bad sign.

The more PR 0 and N/A sites the better. In this case, we're seeing PR 4-5 sites which means it's more challenging but of course, this is just an illustration. You'll want to look for low competition.

Step 6 - Check the links of your top competition

There are some good free tools like ahrefs.com and majesticseo.com to see how many links your top competitors have. In this case, I've copied and pasted the top link into ahrefs.com.



The less links the better as you're going to have to beat that.

Also, you can use Market Samurai's free version to help automate some of this but that's another tutorial altogether. Knowing what you're doing by hand is important anyway before you decide to automate.

What to do with this information

If you liked this, share this thread or hit thanks.


What's working for you guys these days and what else would you add to this?
#beginners #keyword #research #tutorial
  • Profile picture of the author zxboss
    Excellent, this should be a sticky for easy access to all warrior members
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  • Profile picture of the author Talha AboveMax
    Really useful post.
    I know it already but have learned some new things by your post
    Thanks for sharing.
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  • Profile picture of the author RyanEagle
    Excellent guide!

    May I ask, how long is a good long-tail keyword for you? Some may find low competition in 8 words or longer. But would that still be a good keyword or it's too long already?
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    • Profile picture of the author paulgl
      Making sites for that reason are exactly the kind of
      sites that google is trying to eradicate.

      I just can't believe this stuff still exists and people are
      actually still doing it.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author backlinksrockstar
        Originally Posted by RyanEagle View Post

        Excellent guide!

        May I ask, how long is a good long-tail keyword for you? Some may find low competition in 8 words or longer. But would that still be a good keyword or it's too long already?
        Really if the volume and profitability are there, the word count isn't that relevant. It will very based on the popularity of your niche anyway. In general though, the sweet spot is typically 3-5 words for most niches. Having said that, if you can sustain volume and sales with it, don't worry as much about the length.

        Originally Posted by paulgl View Post

        Making sites for that reason are exactly the kind of
        sites that google is trying to eradicate.

        I just can't believe this stuff still exists and people are
        actually still doing it.

        Paul
        You're making an awfully big assumption about made for adsense sites or that someone would just write poor content around a keyword for the sake of content. Perhaps you should reread the post because that's not what it's about at all.

        In fact, good keywords form the basis of leading people into your funnel. Even if you're just writing articles or making videos that lead people back into your sales funnel, it makes sense to follow this material.

        If you're running an authority site with excellent content, it's still important to know which keywords will bring you traffic, sales, and provide relatively easy competition in the process. Yes you can go after much more difficult keywords but what person would want to do that in most cases?

        All that's covered here is how to correctly identify keyword opportunities and it's one of the staples of internet marketing. What you choose to do with that information is up to you.
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  • Profile picture of the author sarkarkumar09
    Excellent Information backlinksrockstar.

    Thanks a lot!
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  • Profile picture of the author scottsdaleins
    Thanks for the tutorial op!

    Bookmarked and will certainly refer to it when someone/newer colleagues asks me about this. I like the 2 step competition scouting process!
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  • Profile picture of the author blackli0n
    I'm a google trends guy
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    Passive income since 2007. Trying to consistently crack 5-figures/month. find what you love - dream big - work hard
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  • Profile picture of the author sahildd
    Great post i was confused about the broad match and exact match thanks
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  • Profile picture of the author MaryPabelate
    Banned
    I have a question!

    If result in "" is under 30, 000, but returning pages have pr 2, 3, 4 etc so should I go with this keyword or not?
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