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ppc question

by tristatemedia
7 replies
  • SEO
    • |
hi guys
everyone says facebook ppc is so cheap.
i am advertising a service for
married women
between 25-55
in usa
with children

FACE BOOK PPC SAYS 1.20 PER CLICK
I THINK ADWORDS MIGHT BE BETTER.
AM I DOING SOMEHTING WRONG WITH FACEBOOK PPC
PLEASE HELP
THANK YOU AND GOD BLESS
#facebooks ppc #ppc #question
  • Profile picture of the author Lucid
    The problem with Facebook is that it is interrupt advertisement. Just like electronic and print media, you expose your ad to the masses hoping they will see your ad, be interested and get a response. Compare that to search advertising where the searchers are telling you they have an interest in your offer at that very moment. FB is like Adwords' content network. Not that there's anything wrong with it but you must be smart about how you use it and even if you should. Most of my clients don't use it for various reasons, the bottom line being their product or service is not suited for interrupt advertising.

    Also, don't look at how cheap a network is. Look at the ROI.
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  • Profile picture of the author JSProjects
    Facebook is pretty good for volume. Just make sure you target your ads as much as possible. The clicks will come in pretty fast, so keep an eye on your campaigns.

    I've also found Bing Ads to be pretty solid / affordable. Good alternative to Adwords.
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  • Profile picture of the author tristatemedia
    does make sense for facebook ads to be that expensive or do you guys think i am doing something wrong. i am being very targeted.
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    • Profile picture of the author Lucid
      Originally Posted by tristatemedia View Post

      does make sense for facebook ads to be that expensive or do you guys think i am doing something wrong. i am being very targeted.
      The model used by PPC services is one where your ad's position is determined by your ad's quality (CTR) and your bid. Your actual cost is determined by your ad's quality and the competitor below you, his quality and bid. This is the most profitable way for them as well as the most fair for advertisers.

      There are market forces to take into account. The insurance industry is very profitable so getting a client is very competitive and costs more. That's why search clicks in that industry are high, but that's relative. It costs more to get a new client in other more traditional ways.

      I don't know what you're selling but you obviously think those you are targeting are those likely to be interested in your product. But there may be other products, unrelated to yours, that also would appeal to married women with children. You may be competing with those insurance salesmen who don't blink an eye at paying more for a click because it's cheaper.

      As mentioned, your ad's quality will have a huge effect. If people don't click, Facebook will ask for more. They want to maximize their revenues so they want ads that will do that. If your ad gets twice the click rate at the same or even lower price (up to half what you pay now), they are ahead. Asking for more is their way to get you to improve your quality.

      So maybe your ads are not that good and that would be my first guess as I see all the time. Maybe your targeting is too broad as Craig says. Is there ways to narrow the targeting? I'd start with a search campaign on Adwords first anyway and learn from that.
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  • Profile picture of the author Mr Lim
    Hello OP, if you're trying to get answer for advertiser stuff try posting here,
    Ad Networks - CPA, CPM, CPL - Millionaire Makers..

    You will get much advance answer there.
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  • Profile picture of the author Craig B
    Originally Posted by tristatemedia View Post

    i am advertising a service for
    married women
    between 25-55
    in usa
    with children
    That is still too broad. Try creating several campaigns with more specific targeting. That way your CPC should go down and you can find out which demographics convert the best.

    You can also decrease your max CPC later on and see how low you can get it and still receive enough traffic.
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  • Profile picture of the author MarkBrook
    It depend on audience which you are targetting. if you are targeting a good audience then you can get a lot of high rate on PPC campaigns. Facebook charge a lot some times if you target some niche.

    Thank you
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