7 replies
  • SEO
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I have these two websites and they were doing pretty good for the past two years in providing me leads for my business till the penguin update earlier this year, that's when I noticed a decrease in traffic and leads for my business.

My local SEO strategy was always: blogs, local citation and reviews, articles, free directories, press releases, social bookmarking.

At this point there is a 90% decrease in my calls and sales and this is becoming a problem to my family.

Please advice me anyway you can as I need all the help I can get as you can see from the screen-shots below.



#advice #expert
  • Profile picture of the author Austin80ss
    Check out the SEO changes from 10/2/12 to nowadays according to second image.
    Example: Google updates, unigue content, link building strategy and etc...
    P.C. Don't forget about competitors
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  • Profile picture of the author Liam Hamer
    Hi again,

    I'll paste what I said in the other sub forum first, in case it helps anyone else:-

    1. Find out exactly why you were hit by Penguin(or whichever algorithm change/refresh it was) and attempt to recover. This won't happen overnight though, and can be a strategy that may take months to come to fruition(if at all).

    2. Replace all the traffic you have lost with non-SEO generated traffic.

    Personally, I am doing a combination of those two for one of my sites that was hit.

    (There is a third option too, of course - starting afresh with a brand new site.)



    For number 1, and if you are really intent on recovering your rankings I'd advise you to try and find out which algorithm change/refresh hit your site - Google Algorithm Change History | SEOmoz

    Then I'd do a link audit - How To Conduct A Link Audit

    I think anchor text percentage played a big part in the Penguin update. If 90% of your backlinks have the same anchor text, it isn't going to look good to Google. This is quite an interesting case study - Anchor Text Analysis: Post

    I'd also look at all the on page aspects - are you overusing keywords in your titles, descriptions and content?

    Like I said, recovery from an algorithm update can be a long-term thing, and you may not be guaranteed of ever recovering.

    If you decide to concentrate on non-SEO generated traffic, then in time you may get rewarded naturally with your rankings back. Like I said, I am doing a combination of trying to recover and generating all my traffic via other(non-SEO) avenues.
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    • Profile picture of the author connorbringas
      Hey, hope I can help you on your situation. Read about the update in detail. Google demoted websites with SEO URL's. For example, trying to rank for sports and your url was sports.org then you might be demoted in rankings. The reason you ask? Google wanted rankings to be more fair, not just based on URL. Therefore, if you had a url that had strong SEO then you wouldnt have lost rankings. In turn, your rankings/traffic were high because of your URL not because of your SEO necessarily. You need to do more SEO to get back up in the rankings.
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  • Profile picture of the author Warock
    Banned
    Your backlink profile may be not good check ahrefs.com on your website.
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  • Profile picture of the author directi
    I get what you guys are saying however I cant understand why this has happen last month ? Google did an update a while back and it took this long to take effect ? How come both of my websites got affected this bad in such short time frame?

    I am trying to get a better idea here, is it worth it invest a few months to correct problems (and this might not work) or is it faster and more efficient to set up a new website and start clean ?
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  • Profile picture of the author tjaysen70
    Yeah this problem, if affected by Penguin, could have a a bunch of reasons why. I would look at where your backlinks are coming from and the anchor text that is being use for those links. Check you on-page seo to make sure that everything is relevant and non spammy. Check internal linking structure on your sites.

    Yeah, for the time being, you should invest in some paid traffic like ppc and solos and website ads, get some fast leads going into your sales funnel and keep the cash coming in. You should also maybe hire an SEO guy to maintain and build more content for your pages too.
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    Tired of the grind? Wait. PM me to see a better way.

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  • Profile picture of the author directi
    Well after looking into different strategies in recovering from this mess I'm at, things look very busy for the near future.

    Do you recommend and specific SEO package some of you purchased here ?
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