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Does Anyone Use PPC For Amazon Sites?

by comodo427
21 replies
  • SEO
    • |
Does anyone use ppc to send traffic to your amazon websites?

I'm curious as this is the tactic I plan to use to make significant money with amazons affiliate program.

Do you think this will be an effective strategy?
#amazon #ppc #sites
  • Profile picture of the author 1byte
    Originally Posted by comodo427 View Post

    Does anyone use ppc to send traffic to your amazon websites?

    I'm curious as this is the tactic I plan to use to make significant money with amazons affiliate program.

    Do you think this will be an effective strategy?
    It could be, but it depends on a lot of things, such as cost-per-click, your conversion rate, commission rate you get paid from product sales and such.

    If you are planning to use Adwords PPC, make sure you are promoting higher-ticket products that have a decent payout. Adwords can get very expensive, esp. if you are new to it, while on the other hand, Amazon products pay relatively low commissions ranging from 4% to start, up to 15%.
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    • Profile picture of the author BackLinkiT
      I would expect a slap if you are planning on using Adwords.
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      • Profile picture of the author CrisisCore08
        I will start using it soon.Make sure to start with low prices and see what works.
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        • Profile picture of the author comodo427
          Amazon actually only pay 4% on all physical products. There is no incentive of more than 4% unless it is a download or amazon voucher.
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          • Profile picture of the author cooler1
            I've used PPC on Adcenter with an Amazon site. I broke even just about. Spent around $200, earned about $200. I had almost no experience in PPC, but still broke even so I think with an optimized campaign, you can make a profit though it would be difficult due to the low commisions.

            I had to put the keyword bid up to about $0.65 to start getting clicks. I started bidding at $0.35 but was getting only a few impressions and no clicks. I think the key is to get your ad to have a good CTR so you can gradually lower the bid.

            Originally Posted by comodo427 View Post

            Amazon actually only pay 4% on all physical products. There is no incentive of more than 4% unless it is a download or amazon voucher.
            That isn't true. It starts at 4% at the beginning of a new month, but goes higher (upto 8.50 for general products) depending on how many items shipped.
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            • Profile picture of the author comodo427
              Originally Posted by cooler1 View Post

              I've used PPC on Adcenter with an Amazon site. I broke even just about. Spent around $200, earned about $200. I had almost no experience in PPC, but still broke even so I think with an optimized campaign, you can make a profit though it would be difficult due to the low commisions.



              That isn't true. It starts at 4% at the beginning of a new month, but goes higher (upto 8.50 for general products) depending on how many items shipped.
              Well I will be selling laptops in the electronic category which is a set fee of 4%

              Cooler1, How much did you pay per click on adcenter?

              What price amazon products were you promoting?

              I personally don't want to pay any more than 0.25 c per click.
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              • Profile picture of the author cooler1
                Originally Posted by comodo427 View Post

                Well I will be selling laptops with is in the electronic category which is a set fee of 4%

                Cooler1, How much did you pay per click on adcenter?

                What price amazon products were you promoting?

                I personally don't want to pay any more than 0.25 c per click.
                I think on average it was about $0.40 per click. The price of products was about $1,000.

                It might work better with products in the $200-500 range because more people buy them than more expensive products though the commision rate is obviously lower.
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          • Profile picture of the author wolfmmiii
            Originally Posted by comodo427 View Post

            Amazon actually only pay 4% on all physical products. There is no incentive of more than 4% unless it is a download or amazon voucher.
            Who told you that?
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      • Profile picture of the author WeavingThoughts
        Originally Posted by damienboyd View Post

        I would expect a slap if you are planning on using Adwords.
        Care to elaborate?
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      • Profile picture of the author wolfmmiii
        Originally Posted by damienboyd View Post

        I would expect a slap if you are planning on using Adwords.
        Why should he expect a slap? What kind of slap are you referring to?
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  • Profile picture of the author Steve Wells
    It's probably NOT best in my opinion, because the amount of money you would make from amazon vs. the ppc price, would probably cause you to lose money.

    UNLESS the amazon product you are selling is a HIGH ticket item, and you are getting the highest commissions possible on their commission tier. You would need great conversions rates.

    But then still in my opinion, it just would not work out.

    If you had a high ticket item, of lets say $500 and above and your item was in demand, and you had your ppc set up streamlined, meaning you got it trimmed, and tight, and running super effecient, you will still need to get at least 10% commissions in my opinion to make it worth while.

    Because a product that is going to sell well, will probably not have cheap click rates.

    This is all from my personal experience and others could have different opinions. But my wife and I have been doing PPC for almost 2 years now, on high dollar popular products, and we get 15% and it still is a BIG risk if you do not have your PPC set up right.

    I am not saying that you cannot make money, because you can, but your going to spend to make it for sure.... And you need to be organized and do your due diligence and research to make sure you have the right keywords etc....

    Overall, my gut is to say, NO do not use ppc on amazon affiliate sites.

    Just my opinion.


    P.S. PPC is not something to mess with for the faint of heart, the money can add up fast and hurt you if you do not have your ship tight.
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    • Profile picture of the author comodo427
      Well I plan on selling laptops over $500 and oviously my cut of the pie is 4%

      First of I wouldn't use adwords as the competition is to strong. I also only plan on using display ad networks. I will go with the second tier ppc networks as there is less competition therefore lower cost per click.
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      • Profile picture of the author cooler1
        Originally Posted by comodo427 View Post

        Well I plan on selling laptops over $500 and oviously my cut of the pie is 4%

        First of I wouldn't use adwords as the competition is to strong. I also only plan on using display ad networks. I will go with the second tier ppc networks as there is less competition therefore lower cost per click.
        What sort of second tier networks do you have in mind?

        Is display ad networks, ads which are shown on websites? From what i've heard they don't convert as well as search traffic plus the traffic quality and volume isn't good on second tier networks so im not sure if you'll get any fruitful results going down that route.
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  • Profile picture of the author onSubie
    Originally Posted by comodo427 View Post

    Does anyone use ppc to send traffic to your amazon websites?

    I'm curious as this is the tactic I plan to use to make significant money with amazons affiliate program.

    Do you think this will be an effective strategy?

    Jan Roos (The Physical Affiliate) has a whole course (WSO) that teaches how he uses PPC to drive traffic to his Amazon affiliate sites.

    http://www.warriorforum.com/warrior-...ahoo-bing.html

    Yes, it is a very effective strategy if you can get you Cost Per Click (CPC) lower then your Earnings Per Click (EPC). Then just scale up.

    Mahlon
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    • Profile picture of the author cooler1
      Originally Posted by onSubie View Post

      Jan Roos (The Physical Affiliate) has a whole course (WSO) that teaches how he uses PPC to drive traffic to his Amazon affiliate sites.

      http://www.warriorforum.com/warrior-...ahoo-bing.html

      Yes, it is a very effective strategy if you can get you Cost Per Click (CPC) lower then your Earnings Per Click (EPC). Then just scale up.

      Mahlon
      Have you had good results yourself doing this? If so, what price range of products have you found is ideal and how many keywords are you usually left with per product after you've paused all the non converting keywords?
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      • Profile picture of the author AceszHigh
        I too have considered this strategy. I am relatively new to IM ... but I thought the general consensus was that adwords & the like were not too keen on people using the PPC for amazon affiliate sites ('bridge page'). Do you just get around that by having the PPC landing page as one that does not have an affiliate link directly on it?
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        • Profile picture of the author cooler1
          Originally Posted by AceszHigh View Post

          I too have considered this strategy. I am relatively new to IM ... but I thought the general consensus was that adwords & the like were not too keen on people using the PPC for amazon affiliate sites ('bridge page'). Do you just get around that by having the PPC landing page as one that does not have an affiliate link directly on it?
          Adcenter are OK with people promoting affiliate sites. Adwords are more strict though, so I think you have to use add-to-cart buttons instead of regular amazon affiliate links so you can get your ad approved.
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          • Profile picture of the author onSubie
            Originally Posted by cooler1 View Post

            Have you had good results yourself doing this? If so, what price range of products have you found is ideal and how many keywords are you usually left with per product after you've paused all the non converting keywords?
            I had mixed results. I was able to do it without big losses (I can't remember if I broke even) but it isn't really my preferred method of traffic for affiliate sites. I prefer to just let them sit and rely on Google traffic, for better or for worse.

            My products are cameras/outdoor electronics in the $200-$300 range on the sites I sent traffic to. This would have been last fall when the product came out.

            When I was first following Jan's course and building Amazon sites I was very pro-active. I have since started selling products and services of my own so my Amazon and Adsense sites are more passive income.

            Mostly out of lazyness- not because they are powerhouse sites that need no attention and run on autopilot. LOL

            I was suggesting this course because it is specifically about PPC for Amazon sites, which is what the OP was looking for. So it covers things like which PPC service will allow traffic to Amazon sites, etc.


            Originally Posted by cooler1 View Post

            Adcenter are OK with people promoting affiliate sites. Adwords are more strict though, so I think you have to use add-to-cart buttons instead of regular amazon affiliate links so you can get your ad approved.
            Adcentre is what Jan covers in his course.

            Anyway, I am not affiliated with Jan or his course, but both his Amazon course and his PPC traffic course are good.

            Mahlon
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  • Profile picture of the author Manoj V
    PPC does work with Amazon but if you want to maximize returns consider promoting high-priced items. You also need to do extensive testing and tracking to figure out what works best. If you use PPC you may lose money at first but it will allow you to analyse data that you gain from testing keywords with your campaigns.
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  • Profile picture of the author garyisonline
    Another take -

    When it comes to physical product e-commerce you can expect 1-2% "today converters" using targeted keyphrase PPC out of the box. Purifying your campaigns can lead to 10-12% or even higher. Now, trim those figures backwards for being a "middle man" affiliate.

    So whether e-commerce store or affiliate consider the following:

    Instead of rating PPC worth it or not based on "today conversions", try considering the long term value of an acquired customer with a long term maintained relationship.

    For instance, if you PPC onto a product page with a "buy now" or "buy over here" button, you are only targeting 1-2% of the traffic ready to convert today. So as an affiliate, the obvious short term answer is - ya gotta aim for big ticket items so you don't lose your shorts!

    HOWEVER, why dismiss "the list" everybody keeps preaching all over the place on the Warrior Forum?

    Affiliate or not! 98% of your site's visitors are NOT going to transact today. Plain and simple. You ALWAYS have to minimize those 98% bouncers and scoop some of them into a list. Build a relationship! Nurture them into the buy! Then nurture them into the buy again! and again! and again!

    NOW your conversion rate goes up and you can start to focus on a longer term strategy.

    Base your PPC budget on the lifetime value of YOUR customers...not on "one hitters" that you send immediately off to Amazon or wherever they may land.

    That is my 2 cents
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  • Profile picture of the author aizaku
    well its going to have to be a HIGH TICKET ITEM make sure to stay away from electronics since they are not accrediting commissions for certain electronic items and their list seems to be getting bigger:
    https://affiliate-program.amazon.com...ing/exclusions

    Why adwords? Why not use Plenty of Fish (https://ads.pof.com/) for your paid ads, you can check out their demographics at quantcast.com

    Remember that POF is PPI (pay per impression) not ppc
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