by sb4f
17 replies
  • SEO
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How important is bounce rate and does it have that high impact on search results?
#bounce #rate
  • Profile picture of the author RedShifted
    I would say its very important. Especially if you have google analytics installed and are depending on google for traffic. Common sense would dictate that the lower your bounce rate, the better your conversions will be.. the better a lot of things will be.

    However, there seems to be a cieling depending on different niches. Like my bounce rate has always been around 59% for 1 niche. My site has been improved tons of times. And I can't seem to drop it any lower now.

    Then other sites, have a higher bounce rate, and its the same thing. But you should still aim to get it as low as you can. I'd be curious to know what the lowest bounce rate is that someone has achieved. Because for some reason anything under 50% seems impossible to me. Or maybe its just my niches, idrk.
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    • Profile picture of the author rcostica
      Originally Posted by RedShifted View Post

      I would say its very important. Especially if you have google analytics installed and are depending on google for traffic. Common sense would dictate that the lower your bounce rate, the better your conversions will be.. the better a lot of things will be.

      However, there seems to be a cieling depending on different niches. Like my bounce rate has always been around 59% for 1 niche. My site has been improved tons of times. And I can't seem to drop it any lower now.

      Then other sites, have a higher bounce rate, and its the same thing. But you should still aim to get it as low as you can. I'd be curious to know what the lowest bounce rate is that someone has achieved. Because for some reason anything under 50% seems impossible to me. Or maybe its just my niches, idrk.
      Well, this is an ecommerce site I have made and has 0,54% bounce rate and tends towards 0% (proof attached). Few visitors on the site still, as no SEO was made for it whatsoever, but it still sells pretty much. Usually my bounce rates are somewhere around 45% and I think you are right saying that it does vary in terms of niche and maybe even competition.
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  • Profile picture of the author ricoramiro
    Your bounce rate is only 1 factor Google uses to determine your impact on search results. As long as you have a bounce rate of over a minute you should be okay.

    People who read blogs only stay on the site long enough to read an article then they move on. Google knows that so your bounce rate won't harm you as much as you're thinking. People don't stay on sites for very long so almost every one has a bounce rate of only a couple minutes.
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  • Profile picture of the author sb4f
    I run an affiliate gambling site so i want customers to leave my site to sign up on other sites, guess its difficult to tell what would be a good bounce rate in this circumstance.
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  • Profile picture of the author kimseo
    Originally Posted by sb4f View Post

    How important is bounce rate and does it have that high impact on search results?
    It define the quality and engagement of your site. I believe Google consider bounce rate as one of major to find the relevancy and quality of site which further effect SERP
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  • Profile picture of the author Jacob Sterbenk
    This definitely is a factor. But, it's important to keep in mind high bounce rate isn't always bad news. If your customers came on the website, found what they were looking for, and left, this is an example of "positive" bounce rate. In theory, if you have an authority site that ranks for many long tail keywords, an bounce rate of 50% is extremely (!) good. An average bounce rate for these sites is 60-70% (because most users aren't that targeted). If you have a news site, then your bounce rate will be close to 0%.

    If your bounce rate is 0% and you are very excited, make sure you don't have two Analytics codes on your website
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  • Profile picture of the author hadtic
    bounce rate is a big factor and many sites are suffering because of it. Try and get your bounce rate below 40% and this will defo help the site overall
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  • Profile picture of the author wAvision
    My bounce rate is 31% lifetime on my site.

    Driving targeted visitors to quality/valuable content will drop your % greatly...
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  • Profile picture of the author darrenmgmg
    I think bounce rate has a definite impact. I started a site a few months ago that had a bounce of 68%. It was wordpress based with regular posts.

    Over a few months I changed a few things... including a theme change and watched the bounce dramatically drop at the same time. The bounce dropped to 3% which seemed unreal. But at the same time as the bounce dropped the traffic started to increase quickly. Within a few weeks I was getting 400% more traffic.

    I was testing a few other things at the same time - so I would not put all the weight 100% on the BR - but timing wise it appeared to be an important trigger factor for Google Love.

    The site now hovers between 3% and 7% bounce.
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  • Profile picture of the author leandros21
    As less bounce rate percentage you have in your site as better search engine results you notice. It is one of the most significant parameters in SEO
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  • Profile picture of the author dukerutherford
    Yes, bounce rate is important factor to determine whether you have quality content and user friendly website.
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  • Profile picture of the author marketwarrior06
    Banned
    Its the amount of visitors who come to your site and leave it. That means your site is not good so we are leaving.
    So reducing the rate is very important and it will refer that you are getting some returning visitors Its a very good symbol.
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    • Profile picture of the author sb4f
      How would you improve this though on an affiliate site? I generally want people to leave my site to sign up on other sites?
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  • Profile picture of the author brettb
    I improved my bounce rate by making my top menu bar headings fit what people were coming to my site for. If you have an ecommerce site selling red toasters, then you MUST have a heading called BUY RED TOASTERS.

    Beyond this, it's hard to get bounce rates down on a niche site because you'll never match the number of page views an ecommerce site, membership site or maybe a forum will get.
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  • Profile picture of the author ricoramiro
    If you add videos to your website you will have longer engagements because people will stay on your site to view the videos.

    Cool pictures also make people stay on sites longer because they'll stop simply to look at the pictures.
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  • Yes it is important to consider your bounce rate since this provides information on how long people stay on your website and the pages they spent on.

    If you have high bounce rate,this means that traffic does not stay long on your webpages. You may want to look at the pages, your keywords perhaps, and the content. Analyze them and do something to decrease your bounce rate.

    Generally, high bounce rate can be minimized by creating really good content.

    I hope that helps.
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  • Profile picture of the author LukePeerFly
    The more pages your visitors view on your site the more opportunity you have to monetize their traffic and obviously the more traffic you will have. Reducing the bounce rate on my blog has been my primary focus for about 2 months now and I've found that images REALLY help. I'm experimenting with video, but overall having images to attract the user's eye to the "next page" is helping a lot.



    It won't really affect your search rankings, but lowering your bounce rate can definitely help you make more money!
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