I am lot confused to understand this three difference. Having few questions in my mind. Let me tell you here.
1) When I typed into google search article writing service I got 593,000,000 results. Now, this means I am telling google to show me the pages that used all of these words in any order or any other words. Now, does it mean that article writing service would count in exact match in google keyword toolbar? In the same way, when I typed into google search "article writing service" then I got results 2,140,000 results. So, "article writing service" should count in pharse match in google keyword toolbar - Is it so? Or Google search is only used for seeing the competition between Broad and pharse? Or there is no any relationship between google search and google keyword toolbar?
Kindly, help me out here.