STEP by STEP Keyword Research for Newbies | With AWESOME TIPS

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STEP by STEP Keyword Research for Newbies | With AWESOME TIPS!


Introduction


Dear Warriors,
I keep seeing people asking "How can I do Keyword Research", "Where I have to start to find good keywords" etc. so I have decided to make a quick yet effective step by step guide on HOW I personally do Keyword Research without software. Who's starting need a good method and don't need to spend ANY money for their first keyword resources.

There are many ways to do keyword research, but its all about what you find works for you, and all method works to a degree so don't be too worried.

1) Go to Google Keyword Tool and type in your main keyword or idea

Here is the link for Google Keyword Tool: https://adwords.google.com/o/KeywordTool


1) EXACT: Make sure to check Exact as this shows how many people search for this exact keyword. Broad keywords will be good to see how many potential traffic you can get when you're in Page 1.

2) Advanced Options: Press it if you want to search for a specific location and language.

3) You can see, how many Global Monthly EXACT searches are for that specific keyword.

4) Click on Columns and tick "Estimated AVG CPC" to show HOW MUCH you can potentially earn for a Click if you have Google AdSense on your website.


2) Press on your keyword and you can see Google Search, click on it and a new window should open with google and your keyword typed in it. Put your keywords in quotes and press enter, you should now see a figure, this number is showing you how many people are you competitors.


1) Put your keyword in "quotes" to search for EXACT term.
2) You can see how many competitors a keyword have. A good keyword to start out, should have less than 50K-60K results.


3/4) Put &start=990 to see how many pages google is showing with your keyword.



1) You can see I have put &start=990
2) Here it shows how many pages are indexed for that specific EXACT keyword. The less pages, the less competition = sooner and easier your keyword will be at good result.
Anything with less than 700 pages of EXACT Keyword it's good to rank.

5) Insert intitle:"keyword" and press search to see how many of the competition have done on page SEO and have the keyword in the title on their page. (part of on page SEO).


With INTITLE:EXACT KEYWORD
you can see how many of your competitors have done ON PAGE SEO for the Exact Keyword.

Anything LESS than 30.000 is GOOD.


6) Insert inurl:"keyword" and press search to see how many of the competition have put the keyword in the URL. (this is part of on page SEO and helps alot for ranking)



This shows how many pages have, in their URL, the HOW TO DO RESEARCH keyword.

Again anything less than 30K is good!

7) Insert inurl:"keyword" intitle:"keyword" and press search and you will see how many people have done proper SEO and are REAL competitors for your keyword.




If you put both, you can see COMPETITORS who have made REAL GREAT SEO on the page, and you can take inspiration from them.

8) Lastly you want to go and see the PR and Age and links to see how tough the competition is for the real competition (on FIRST PAGE).
I will cover this into another guide or PART 2 if you find this guide VALUABLE.



Let me know your thoughs and don't forget to hit THANKS if you found this GUIDE useful!
#awesome #keyword #newbies #research #step #tips
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  • Profile picture of the author zoldusta
    that's a useful information. thanks
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  • Profile picture of the author cbnet
    Great information indeed! Thanks a lot........
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    • Profile picture of the author Actionrat
      Thanks for the guide! As a total newbie to the IM world, one of the major roadblocks i have hit is not having the proper software to conduct in-depth research into my keyword nitch's and evaluate my competition in a time efficient manner. This alone has pretty much stopped me dead in my tracks.

      While this isent a substitute for some of the software out there, Its still provides me with something constructive to do in the interim.

      Bookmarked and thanks!
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  • Profile picture of the author Koffing
    I will post PART 2 with even more EXCITING and BRILLIANT information in a matter of days!

    What other thing would you like to learn ?
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    • Profile picture of the author seo2ever
      Originally Posted by Koffing View Post

      I will post PART 2 with even more EXCITING and BRILLIANT information in a matter of days!

      What other thing would you like to learn ?
      Thanks Koffing for this great info... If possible can you tell us a Link-Building Plan that can rank medium and easy competitive keywords in shortest period possible.
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  • Profile picture of the author yukon
    Banned
    1) Put your keyword in "quotes" to search for EXACT term.
    2) You can see how many competitors a keyword have. A good keyword to start out, should have less than 50K-60K results.

    That's not your competition.
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    • Profile picture of the author Actionrat
      Originally Posted by yukon View Post

      That's not your competition.

      Outside of using some of the more popular software products out there, can you suggest any way of evaluating the strength of competition for various keywords?
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Actionrat View Post

        Outside of using some of the more popular software products out there, can you suggest any way of evaluating the strength of competition for various keywords?

        There's multiple things you can look at in the SERPs for checking out competition, the first thing is, you have to decide which position you want. That might sound odd (everyone want's the 1st SERP position) but the #1 SERP position isn't always realistic. If you have a $50 budget to rank a keyword & Wikipedia owns the #1 position with Google Sitelinks, start looking at position #2 as being the competition (just an example). My point is you have to size up the competition & be realistic about it.

        Looking at the SERP count (50k - 60k (example)) isn't going to do anything, those are not competition. The guy on position #397 in the SERPs isn't competition, even for tough keywords. Google loads up the SERPs just so it looks like they have a lot to pick from, most traffic stays on the 1st SERP page, maybe a few stragglers on the 2nd SERP page.

        The first thing I do is open Chrome Incognito, search for my keyword, scan the 1st page of the SERPs. If I think I can take the first position on page #1 I change the SERP results view to 100, then click the search button & see how many pages the 1st position guy has. When you change the SERP results to 100, Google will group all the pages for each domain which makes it a little easier to quickly see how serious the competition is about the keyword.

        Next check the backlinks (spyglass, etc...) on those comp. pages displayed on the 100 SERP results. A lot of times the comp. might only have 1 or 2 pages showing up in the SERPs for the target keyword.

        Another thing you have to watch out for on the competition is folks that know what they're doing (keyword variations & relevant keywords). Example, I have one popular keyword in my niche that gets traffic with the keyword variation both forwards & backwards (ex: keyword-1 keyword-2) & (keyword-2 keyword-1), just something else to watch out for.

        On relevant keywords it's a little harder to track down, my advice is look at the comp. pages Google Cache (text version) for the pages you dug up in the SERPs & the external anchor-text (spyglass, etc...).

        Here lately I've been messing with my comp. (lol), I've been setting up small internal link wheels all running the same keyword anchor-text, usually around 10 internal pages per keyword. I start with the page I want to rank, then loop through about 10 pages pointing the same keyword anchor-text at the next page & so on, on the last page (ex: page #10) I point the same keyword anchor-text back at the target page that I'm actually trying to rank (close the loop). Also throw a few external links at the target page, depending on SERP competition.

        The fun part about internal links is competition won't usually look at that.

        Something else I should point out about tough competition keywords. Example, If the whole first page is tough competition (ex: car insurance) go ahead & build the car insurance page/s as If comp. doesn't exist. The reason you should do this is so Google can associate your pages/keywords with that niche/subject which can help later on with relevant keywords that you want to rank (ex: low cost auto insurance chicago). Google loves keyword relevancy.

        Use internal links to pump up the relevant pages. Don't stuff keywords, less is more.
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  • Profile picture of the author MikeFriedman
    Not to be rude or piss in anyone's Cheerios, but...

    This is some pretty bad advice that has been rehashed for about 10 years now. The number of results in the index, with or without quotes, using inurl or not, has nothing to do with the level of competition for the keyword.
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    • Profile picture of the author Cosmit
      Someone might get the impression that the number of results from a quoted query indicates how easy or difficult it is to rank for the phrase. That's just not the case. The "quoted search" simply returns all the pages that have that phrase in it, exactly in that order. That doesn't mean that 200,000 or 50,000,000 people are ranking for that keyword and it does very little to predict how easy or difficult it is to rank. Also, a page may have similar keywords, not necessarily EXACT phrase, and still be impossible to beat because of backlinks.
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  • Profile picture of the author nik0
    Banned
    Yukon's post is solid but if you have a bit too many keywords to analyze it can get quite time consuming, so if you have some money to spend I would suggest to get a subscription at SEOmoz for $99/month and use their competition analyzer.

    However don't stare yourself blind at the % that it pushes out, this can be unreliable at times, instead focus on the Page Authority of the top 10 sites and take the median (if that's the right word) average of that and then you know how competitive it is on a scale from 0 to 100 (% wise).

    The thing is that SEOmoz does take internal linking into account opposed to Market Samurai, Micro Niche Finder, Longtail Pro that completely ignore that important aspect.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by nik0 View Post

      Yukon's post is solid but if you have a bit too many keywords to analyze it can get quite time consuming, so if you have some money to spend I would suggest to get a subscription at SEOmoz for $99/month and use their competition analyzer.

      However don't stare yourself blind at the % that it pushes out, this can be unreliable at times, instead focus on the Page Authority of the top 10 sites and take the median (if that's the right word) average of that and then you know how competitive it is on a scale from 0 to 100 (% wise).

      The thing is that SEOmoz does take internal linking into account opposed to Market Samurai, Micro Niche Finder, Longtail Pro that completely ignore that important aspect.

      Subscription tools are fine, but I only do SEO for my own sites, I'm not going after new keywords 24/7 in multiple niches. If your providing an SEO service that would easily justify automating some of the competition research.

      Still, I'm old school and like to see what competition is doing with their sites (not only external links).
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  • Profile picture of the author fmac
    Yeah, it all depends on how much quality content the said sites have in front of you now
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  • Profile picture of the author 32paul52
    Yukons post is solid -I things I would , looking at the changes that happen this year, have a social presence on your site (trust building) and think wide..rather than relying on so super keywords..... Analytic data is good to dig through....you can find some gold which is real data - just my 2 cents....
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  • Profile picture of the author Albert Tan
    Koffing's step 3,4,5 and 6 are I would say are "initial ball park figures" we should be looking at when evaluating how difficult to rank a particular keyword. I wouldn't say it is completely right but it should serve as a good starting point to narrow down which keyword to look at into further details.

    When trying to rank a particular keyword, the ultimate objective to climb to within the top 3 spots or at least within the top 5. Of course if we could secure the #1 spot the better.

    Yukon and Cosmit are both right. The real competitiveness of a keyword has to be something more than those ball park figures of 30,000-50,000 pages etc.

    Nevertheless, it is good that Koffing has listed a simple step by step method to evaluate the competition. It could serve as a quick check of the keyword but more in-depth analysis is required to ascertain the rankability within the top 3 in search engines.
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  • Profile picture of the author 100k
    Funny how my guide keeps poppin' up all over the internet

    Your all welcome! I originally wrote this on BHW and it has gone viral all over the web. hehe
    Signature

    Rent this space.

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  • Profile picture of the author bawls
    I think with more keywords becoming liquid the new thing will be to hunt them down vs. competition research
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  • Profile picture of the author smodha
    Page #1 is your real competition. If you can't outrank the top #10 the next 700 pages is irrelevant.

    There are some nice tips for newbies however.
    Signature
    I Sell What People Want. The Money Is A Bonus..
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    • Profile picture of the author marcp
      Originally Posted by smodha View Post

      Page #1 is your real competition. If you can't outrank the top #10 the next 700 pages is irrelevant.

      There are some nice tips for newbies however.
      Wouldn't the 700 pages or less criteria result in an aspect of ranking on 1st page?
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  • Profile picture of the author Dicksonkho
    Thanks for the sharing of tips, it is useful for the new blogger. I will try it. As i know, keyword is very important to get more traffic.
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  • Profile picture of the author marcp
    Does this still work?
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  • Profile picture of the author andrewbenjee
    Hi Koffing, this is an awesome post - seriously- specially that &start=990 ...was the coolest part I liked! Wanted to thank you, however, not getting that option! I will try this, and this helped me a lot...big time.
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  • Profile picture of the author Hansons
    Thanks for providing keyword research tutorial.. it was really complete guide on how to select low competitive keywords..

    I would say that only use Google Adwords Keyword Tool as it is too accurate, based on Google search network and this tool is widely used.
    Signature

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  • Profile picture of the author luqmankyz
    Useful information. Thanks for putting it in this forum post.
    I am looking forward to 2nd part. When are you going to post it?
    Signature
    "Do not where the path may lead. Go where there is no path and leave a trail." - R.W. Emerson
    | Unlock Your Strengths
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    • Profile picture of the author marcp
      1) Put your keyword in "quotes" to search for EXACT term.
      2) You can see how many competitors a keyword have. A good keyword to start out, should have less than 50K-60K results.
      How accurate is the above? I have a keyword that meets the criteria EXCEPT putting my keyword in "quotes". As you see your criteria is 50K-60K results but my "keyword" is 1,210,000.

      My "keyword" meets the other criteria.

      Any suggestions?

      Put your keyword in "quotes" to search for EXACT term.

      About 1,210,000 results

      Put &start=990 to see how many pages google is showing with your keyword
      13 of 124 results

      Insert intitle:"keyword"

      About 26,200 results

      Insert inurl

      About 14,800 results

      Insert inurl:"keyword" intitle:"keyword"

      3 results
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  • Profile picture of the author Hypno mind
    Great post , Thanks for these informations .
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  • Profile picture of the author jasmin007
    What if inurl:"keyword" intitle:"keyword" and results comes up in 201,000 figures, then go for this keyword or not ? How much competitive it is ? and how long it will take to get rank?
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    • Profile picture of the author marcp
      Originally Posted by jasmin007 View Post

      What if inurl:"keyword" intitle:"keyword" and results comes up in 201,000 figures, then go for this keyword or not ? How much competitive it is ? and how long it will take to get rank?
      First what is results for your "keyword" in quotes?

      Then what is result for your "keyword" intitle?

      Then what is your result for your "keyword" inurl?

      We have to wait for Part 2 because part 2 would have to do with the bottom line.

      Maybe someone with more experience step in?
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  • Profile picture of the author Henlus
    Wow, some people are not seeing the mistake here. As a newbie, this was the technique I read and believed!

    Dear newbies, the top 10 results are your main competitors, focus on them and ignore other pages. To determine the strenght of any webpage on page 1, use seo tools like market samurai, traffic travis, or seo spyglass.
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  • Profile picture of the author marcp
    What about part 2?
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  • Profile picture of the author jamesfranklin128
    I just want to say It is mind blowing
    sharing, I think you should share more info regarding to the SEO step by step like it.
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  • Profile picture of the author freelancerseo4all
    Hi Koffing,

    I really liked your post and hats off to the way you showed all the steps for keyword analysis as I am sure that it will help a newbies lot and few things like &start=00 was really something which even I was not aware off. Can you please teach us more of those hacks/tricks?

    Regards,
    Linda
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  • Profile picture of the author yukon
    Banned
    Lol at the folks that are still believing the this.

    Hows that competition at position #397 in Google SERPs?
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    • Profile picture of the author Mike Anthony
      Originally Posted by yukon View Post

      Lol at the folks that are still believing t

      Since someone mentioned "mind blowing" I have to say its mind blowing that some of the people agreeing with this OP are offering SEO in their sigs.
      Signature

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  • Profile picture of the author Kevin Maguire
    Could we have the Mods edit the Title of this thread to

    I Need STEP by STEP Keyword Research for Newbie | I Need Some AWESOME TIPS
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