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SEO And SEM

by stevejhon1
5 replies
  • SEO
    • |
What Is The Difference Between SEO And SEM? And Which Is Better For Online Business? Please Share Your Ideas.
#sem #seo
  • Profile picture of the author praveen1
    SEO is always better!!!! but SEM is also growing and need hand-to hand support with SEO....
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    • Profile picture of the author gotlinks
      Originally Posted by praveen1 View Post

      SEO is always better!!!! but SEM is also growing and need hand-to hand support with SEO....
      That was informative... :rolleyes:

      SEO vs. SEM--they're the same thing right?


      Not exactly. Confused by the terms "search engine optimization" vs. "search engine marketing?" Don't be. There is an important difference between the two and it isn't complicated. What's the Difference?


      The terms "search engine optimization" and "search engine marketing" are often used interchangeably. Even some so-called 'experts' in the field commonly swap the two terms, which tends to add to the confusion. It's important to note that these two terms have different meanings. Search engine optimization (SEO) is actually a component of search engine marketing--a function of the SEM process, if you will. SEO is the act of optimizing a website for organic or natural search engine listings. Search engine optimization is arguably the most cost-effective function in a search engine marketing campaign, yet still just one element. Search engine marketing (SEM) is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof. A comprehensive search engine marketing campaign is inclusive of (at least) the following functions:
      • Search engine optimization
      • Search engine and directory submission management
      • Paid inclusion and trusted feed programs
      • Pay-for-placement management (includes pay-per-click)
      • Link popularity / reputation development
      • ROI and performance monitoring and reporting
      So don't be confused by the SEO / SEM enigma. Now that you know the difference between the two, it's not as complicated as it first seemed. Search engine optimization is simply a component of search engine marketing, period.
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  • Profile picture of the author asepkomara
    SEO is a subset of SEM.
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    CozShopping.com - Shop Smarter!
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  • Profile picture of the author Nuke07
    As already mentioned above in the post....SEO is a subset of SEM
    SEO= Search Engine Optimization
    SEM= Search Engine Marketing

    SEM is the marketing using Google Search Engine, by virtue of which your website ranks in the organic search of the Google and get the visits and end up with a sale of your product !!

    But

    SEO is the technology of how to rank your website in Google Search engine Ranking.

    I hope this ll help you !!

    Nuke
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  • Profile picture of the author ProSence
    Yes, SEO comes under SEM..

    SEM = search engine marketing
    SEO = search engine optimization
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    three great FREE tools - www.sitebeak.com, www.GAtective.com and www.impersonal.me

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