PPC Ad Question

by blitz20

Posted: 13 years ago 3 replies

If you google four wheeler magazine you see the ad title "Four Wheeler Magazine - Subscribe, Renew or send as Gift." How do they make the title so much longer? When I go into ad campaigns there is not enough space. I also see the same thing on bing ads. Can someone tell me how I can do this.

#ppc #question

atSad141 13 years ago

It seems strange! isn't it?
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Lucid 13 years ago

Google displays it that way by combining the title and the first description line. Sometimes they combine the title with the display URL and sometimes display the ad "normally" with the title on its own. You cannot control this.
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- dburk 13 years ago
  
  Hi blitz20,
  
  Lucid is partially correct. Google will, under the right conditions, display the first description line of your ad to the right of your headline. You can influence this behavior by adding punctuation in the form of a comma, or period, to the first description line of your ad. However, your ad must be displayed as a top ad (not side ad) for this format to appear in SERP. And you must have a good Quality score plus bid high enough to have you ad in one of the top 3 ad positions slots to have your ad displayed as a top ad.
  
  The AdWords web interface will preview the alternate ad layout when editing from the web based ad editor window.
  
  Edit your ad text - AdWords Help
  
  You may also find this post about how to segment and view the performance of the various ad formats helpful: 'Top vs. Side' Ad Performance Segmentation - Inside AdWords
  
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