A $42000 Adwords Case Study (Youtube Is King):)

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hi fellas.i have gotten alot of help from fellow members here (especially in the copywriting forum) and i would like to contribute some back.

i run a marketing agency running successful marketing campaigns for various clients including those in fitness,dating and construction industries amongst others using google adwords , facebook ads and media buys amongst others.

We recently did a paid campaign for a client in the dating niche and the stats are as follows.



we ended up getting about 94 (conversions) sign ups for a 1 on 1 consultation for the client's practice at just about $950 and the client was able to close 28 of them
for their $1500 program which brought in $42,000 in profits for them.

client was over the moon and we will be continuing to work on their campaign.

things we learnt from this campaign.

1) Always have a One Time Offer on all products and services you offer.The 15 view thru conversions you see are for the client's O.T.O which was an ebook
selling at $67 which mean they made back $1050 on the front end which covered
the cost of the campaign (not including our management fees of course)

2) Youtube is a Goldmine! the conversion rate was over 8% while the second best
Display Ads was only around 6% and Search was actually the most expensive while
at the same time had the lowest conversion rate.

The cost per conversion for youtube ads was also just $4+ which was 1/4 the cost
of search and less than half of the normal display ads.just incredible!

We will be pushing the focus for this client to youtube ads mostly from the coming month and client has doubled their ad spend for the coming months

Anyone who isn't using pay per click for the product and services is leaving alot on the table and one should try their hands at it or get someone capable at it.Good luck peeps!
#adwords #case #king #study #youtube
  • Profile picture of the author Anton543
    Fitness and dating are competitive niches; how much were you bidding?

    Do you think promoting affiliate products can generate conversions at a fast enough rate to be profitable?
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    • Profile picture of the author James Basher
      Originally Posted by Anton543 View Post

      Fitness and dating are competitive niches; how much were you bidding?

      Do you think promoting affiliate products can generate conversions at a fast enough rate to be profitable?

      the money is to be made in the competitive nichescosts can be seen in the image above mate.

      going the affiliate route is definitely possible but you have to be strategic.i wouldnt recommend it for someone who is new to ppc.
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  • Profile picture of the author itejsin
    Banned
    [DELETED]
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    • Profile picture of the author James Basher
      Originally Posted by itejsin View Post

      thanks for this share mate! these type of programs for ppc really open your eyes to chose targeting media buying the right way!

      you're welcome mate i see that you are from europe.which part exactly? there is actually alot of potential in europe in terms of seo and ppc.i have an established 6 figure online business model that i am trying to get partners for in europe and other countries.hit me up and lets chat
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      • Profile picture of the author bcruan
        I from the uk. Any potential?
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        • Profile picture of the author James Basher
          Originally Posted by bcruan View Post

          I from the uk. Any potential?
          please elaborate on the statement mate
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  • Profile picture of the author 100k
    How were you promoting on youtube?

    Video... banner/text???

    Keep us updated with the future campaign
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  • Profile picture of the author lovboa
    Banned
    Really cool. Nice to see a large scale success story after seeing nothing but fail stories about lost rankings these days.
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  • Profile picture of the author socialbacklink
    Good stuff. I agree on the one time offers. It's always best to run those. I'm running with Google in the diet niche right now and getting really good results. On your display network side I noticed your ctr was low. How are you targeting? I'm running over 3% ctr on display right now. Just curious.
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    • Profile picture of the author James Basher
      Originally Posted by socialbacklink View Post

      Good stuff. I agree on the one time offers. It's always best to run those. I'm running with Google in the diet niche right now and getting really good results. On your display network side I noticed your ctr was low. How are you targeting? I'm running over 3% ctr on display right now. Just curious.

      3% is really good would sure like to have a look at your ad creatives
      its always a gradual thing with ppc for clients though they usually want an immediate result with ppc.a good ppc manager will cast a wider net from the first month of setting up the campaign and with the results streamline the process to make it better and better in terms of profits for the client.

      what i have learnt is that the market will tell you from the 1st month results what it consumessometimes industry norms go right out of the window.no 2 campaigns are the same though an experience in many markets will sort of give you some "rules" to go by.

      our first months display for this client was auto based on the keywords and things were working ok til google stopped many of the image ads for being too extreme..hahaz..so we had to tone it down in the ad creative.

      youtube has sort of been our golden ticket for quite a few of our clients thus far

      P.S. Amazon has been coming up with some reeaaaaally good advertisement avenues and i think its best to get on the bandwagon a.s.a.p.Amazon traffic is proven buyers after all.They have their credit card in hand when searching
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  • Profile picture of the author Michael Ten
    Fascinating case study. It seems like emerging technologies like advertising on mobile and YouTube have the best ROI.
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