i run a marketing agency running successful marketing campaigns for various clients including those in fitness,dating and construction industries amongst others using google adwords , facebook ads and media buys amongst others.
We recently did a paid campaign for a client in the dating niche and the stats are as follows.
we ended up getting about 94 (conversions) sign ups for a 1 on 1 consultation for the client's practice at just about $950 and the client was able to close 28 of them
for their $1500 program which brought in $42,000 in profits for them.
client was over the moon and we will be continuing to work on their campaign.
things we learnt from this campaign.
1) Always have a One Time Offer on all products and services you offer.The 15 view thru conversions you see are for the client's O.T.O which was an ebook
selling at $67 which mean they made back $1050 on the front end which covered
the cost of the campaign (not including our management fees of course)
2) Youtube is a Goldmine! the conversion rate was over 8% while the second best
Display Ads was only around 6% and Search was actually the most expensive while
at the same time had the lowest conversion rate.
The cost per conversion for youtube ads was also just $4+ which was 1/4 the cost
of search and less than half of the normal display ads.just incredible!
We will be pushing the focus for this client to youtube ads mostly from the coming month and client has doubled their ad spend for the coming months
Anyone who isn't using pay per click for the product and services is leaving alot on the table and one should try their hands at it or get someone capable at it.Good luck peeps!