How to analyse a clients website?

26 replies
  • SEO
  • |
I have been asked to prepare a report analyzing a clients website. What KPIs wold I look at? I have been asked to use traffic increase,ROI etc. Can you recommend any others? Thanks given in advance
#analyse #clients #website
  • Profile picture of the author ilee
    I would recommend that you stop taking clients until you know what you're doing.
    Signature
    --~***~--


    --~***~--
    {{ DiscussionBoard.errors[7497348].message }}
    • Profile picture of the author allsystems
      Originally Posted by ichl13 View Post

      I would recommend that you stop taking clients until you know what you're doing.
      The MOST unhelpful post I have ever read,if i could penalise you I would. Why should I stop taking clients. Not knowing how to prepare a SEO report does not mean I do not know how to perform SEO. Its not rocket science
      {{ DiscussionBoard.errors[7498456].message }}
      • Profile picture of the author DPM70
        Originally Posted by allsystems View Post

        The MOST unhelpful post I have ever read,if i could penalise you I would. Why should I stop taking clients. Not knowing how to prepare a SEO report does not mean I do not know how to perform SEO. Its not rocket science
        Maybe you should re-title the post, then, because I agree with the guy. If you don't know how to analyse a client's site you shouldn't be taking money for SEO.

        BTW - I'm a Masters in Mechanical Engineering and SEO is harder than rocket science.
        Signature
        I don't build in order to have clients. I have clients in order to build. - Ayn Rand
        {{ DiscussionBoard.errors[7499804].message }}
        • Profile picture of the author allsystems
          Originally Posted by DPM70 View Post

          Maybe you should re-title the post, then, because I agree with the guy. If you don't know how to analyse a client's site you shouldn't be taking money for SEO.

          BTW - I'm a Masters in Mechanical Engineering and SEO is harder than rocket science.
          If you feel that SEO is harder than rocketscience im guessing you didnt ace your masters. Your an idiot I didnt ask to analyse his site, I asked for KPI's that are used when you guys report back on the performance of a clients site. Good Luck on your masters resit
          {{ DiscussionBoard.errors[7514038].message }}
        • Profile picture of the author manish123
          Originally Posted by DPM70 View Post

          BTW - I'm a Masters in Mechanical Engineering and SEO is harder than rocket science.
          LOL!! What makes you feel that?
          Signature

          Voxturr - Innovative Growth and Digital Marketing Agency to Grow Digital Businesses

          Digital Marketing Agency | Growth Hacking Agency | B2B Marketing Agency

          {{ DiscussionBoard.errors[7521552].message }}
  • Profile picture of the author sanjayyadav
    There are lots of website analyzing tools. I think you should go for them to analyze a website.
    {{ DiscussionBoard.errors[7497906].message }}
  • Profile picture of the author nimonjo18
    There are many tools to analyze your site like Google analytics, Alexa, etc. You can get with that with detailed information.
    {{ DiscussionBoard.errors[7498065].message }}
  • Profile picture of the author jenness
    You should do a diagnostic for on-site and off-site.

    On-site:
    - Do title tags contain good keywords for their niche?
    - Do they have meta descriptions with their keywords in it?
    - Are they using H1, H2 etc with keywords?
    - Are their URLs keyword descriptive instead of /p245.html?
    - Do they have Google Analytics installed?
    - Do they optimize for the user experience?
    - If not, include some suggestions.
    - Do their images use ALT tags with keywords?
    And so on.

    Off-site:
    - What are they currently ranking for, if anything?
    - Where is most of their traffic coming from?
    - Backlink study from opensiteexplorer.com

    You get the idea. It's just a quick look at their basic, most important elements so you get a gist of where they are SEO-wise. Hope that helps.
    {{ DiscussionBoard.errors[7499430].message }}
    • Profile picture of the author allsystems
      Originally Posted by jenness View Post

      You should do a diagnostic for on-site and off-site.

      On-site:
      - Do title tags contain good keywords for their niche?
      - Do they have meta descriptions with their keywords in it?
      - Are they using H1, H2 etc with keywords?
      - Are their URLs keyword descriptive instead of /p245.html?
      - Do they have Google Analytics installed?
      - Do they optimize for the user experience?
      - If not, include some suggestions.
      - Do their images use ALT tags with keywords?
      And so on.

      Off-site:
      - What are they currently ranking for, if anything?
      - Where is most of their traffic coming from?
      - Backlink study from opensiteexplorer.com

      You get the idea. It's just a quick look at their basic, most important elements so you get a gist of where they are SEO-wise. Hope that helps.

      Thanks for this report. I have already implemented most of this into my report. I have been trying to work out ROI for client at the moment
      {{ DiscussionBoard.errors[7499671].message }}
    • Profile picture of the author Owen Lee
      Originally Posted by jenness View Post

      You should do a diagnostic for on-site and off-site.

      On-site:
      - Do title tags contain good keywords for their niche?
      - Do they have meta descriptions with their keywords in it?
      - Are they using H1, H2 etc with keywords?
      - Are their URLs keyword descriptive instead of /p245.html?
      - Do they have Google Analytics installed?
      - Do they optimize for the user experience?
      - If not, include some suggestions.
      - Do their images use ALT tags with keywords?
      And so on.

      Off-site:
      - What are they currently ranking for, if anything?
      - Where is most of their traffic coming from?
      - Backlink study from opensiteexplorer.com

      You get the idea. It's just a quick look at their basic, most important elements so you get a gist of where they are SEO-wise. Hope that helps.
      Great list.

      I'd just add the copywriting side of it:
      - Does the offer (doesn't have to be a product; it can be the on-page content) meet visitors' needs?
      - Does the headline present a strong value proposition?
      - Is there a call-to-action (i.e. does the website accomplishing something?)
      - Are the graphic elements in tune with the content? Are they distracting?
      {{ DiscussionBoard.errors[7501198].message }}
  • Profile picture of the author yukon
    Banned
    Originally Posted by allsystems View Post

    I have been asked to prepare a report analyzing a clients website. What KPIs wold I look at? I have been asked to use traffic increase,ROI etc. Can you recommend any others? Thanks given in advance

    If the client can't figure those things out on their own, they must be a simpleton.

    How in the world are you supposed to determine the clients ROI without having the actual sales data (before/after)? I assume your an SEO guy, why would you be involved in the clients sales data?

    Does the client even know what ROI means?
    Signature
    Hi
    {{ DiscussionBoard.errors[7499799].message }}
  • Profile picture of the author mikevaughan
    1. Understand the Theme of the site well as 1st step.
    2. As per the theme, the keywords and title are tagged or not.
    3. Analyze the keyword density of each page.
    4. Check Unique page meta tags are available or not.
    5. Check for formatted tags
    6. Analyze the alt tags and anchor texts
    7. Check for XML sitemap
    8. Robots.txt
    9. Webmaster submissions.
    {{ DiscussionBoard.errors[7501091].message }}
  • Profile picture of the author Agem
    Here are some steps which you can use for analysis a client website..

    • Pages Index By Google, Yahoo, bing
    • Backlinks
    • Domain Age
    • Reverse IP
    • Canonicalization
    • Customized 404
    • Google Webmaster
    • Google Analytics
    • Sitemap
    • Broken Links
    • XML RSS Feeds
    • Spider Friendly navigational
    • MOD Rewrite
    • Robots.txt
    • Google Alert
    • Alexa Ranking
    • Bounce Rate
    • IP Location
    • Presence of Meta tags on website
    {{ DiscussionBoard.errors[7501446].message }}
  • Profile picture of the author pinkhand
    You can do analysis of website by checking meta titles,meta description,content of the website,keywords per page,broken links etc...These all should be checked before performing proper seo tasks on any website.
    {{ DiscussionBoard.errors[7501553].message }}
  • Allsystems,

    In regards to your question about key performance indicators, these will vary based on your client’s type of business/industry. KPI’s for one website won’t necessarily be the same for another. Further, even two websites that are the same may be focusing on different things in which their KPI’s would be different. Ask your client what their goals are for doing business online and the KPI’s will be the metrics that show you how the website is doing on meeting (or not meeting) those goals.

    Here is some more information on identifying KPI’s,

    KPI: Identifying Your Business' Key Performance Indicators - WAHM.com

    Good luck,

    Shawn
    Signature
    Outsource to the experts...

    We customize your Blog, eBook, Press Release and Sale Copy content with your message.

    {{ DiscussionBoard.errors[7503476].message }}
    • Profile picture of the author allsystems
      Originally Posted by TheContentAuthority View Post

      Allsystems,

      In regards to your question about key performance indicators, these will vary based on your client's type of business/industry. KPI's for one website won't necessarily be the same for another. Further, even two websites that are the same may be focusing on different things in which their KPI's would be different. Ask your client what their goals are for doing business online and the KPI's will be the metrics that show you how the website is doing on meeting (or not meeting) those goals.

      Here is some more information on identifying KPI's,

      KPI: Identifying Your Business' Key Performance Indicators - WAHM.com

      Good luck,

      Shawn
      Of all the replys this was the most helpful. I am not asking to analyse a website. I would consider myself intermediate/advanced in SEO.The client was coming up for a quarterly review so I was reporting to him as to how his website was performing. For anyone else interested I ended up picking average order value, sales increase, traffic increase and contact form enquiries. For ROI I used it as revenuve/cost of campaign to give a percentage
      {{ DiscussionBoard.errors[7514044].message }}
  • Profile picture of the author Elfen Lied
    I believe you are talking about changing the website design which really will have no effect what so ever with the search engines and if you are giving your human visitors a better experience then its all good.
    Signature
    Hotel Book Save offers
    Up to £50 Cash Back ON Hotel Booking!
    {{ DiscussionBoard.errors[7505688].message }}
    • Profile picture of the author MikeFriedman
      Originally Posted by Elfen Lied View Post

      I believe you are talking about changing the website design which really will have no effect what so ever with the search engines and if you are giving your human visitors a better experience then its all good.
      Actually, changing a website design can have a dramatic impact on how the search engines view the site, even if you maintain the exact same content.
      Signature
      {{ DiscussionBoard.errors[7514068].message }}
  • Profile picture of the author Fadiz
    Thanks, you just gave me an idea for web application
    {{ DiscussionBoard.errors[7514078].message }}
  • Profile picture of the author DPM70
    Your an idiot I didnt ask to analyse his site,
    Read the title of your own thread, idiot.
    Signature
    I don't build in order to have clients. I have clients in order to build. - Ayn Rand
    {{ DiscussionBoard.errors[7514310].message }}
    • Profile picture of the author allsystems
      Originally Posted by DPM70 View Post

      Read the title of your own thread, idiot.
      Is that all you read? Retard
      {{ DiscussionBoard.errors[7520862].message }}
  • Profile picture of the author yukon
    Banned
    I'm not trying to be an azz but that client must be a knob at making business decisions. Why would they ask an SEO what their ROI is, you could make up a fake positive ROI for each quarter just to keep them paying for your services.
    Signature
    Hi
    {{ DiscussionBoard.errors[7520883].message }}
    • Profile picture of the author allsystems
      Originally Posted by yukon View Post

      I'm not trying to be an azz but that client must be a knob at making business decisions. Why would they ask an SEO what their ROI is, you could make up a fake positive ROI for each quarter just to keep them paying for your services.
      The purpose of this thread was just to get an understanding of the KPI's that someone who does SEO for clients for a living would use when reporting back to the client as to how the performance of his website is doing. Il admit these numbers can be fabricated. It was just to get some input. I thought most of the people on here would be experienced in SEO and a few would do it as a career
      {{ DiscussionBoard.errors[7520889].message }}
      • Profile picture of the author yukon
        Banned
        Originally Posted by allsystems View Post

        The purpose of this thread was just to get an understanding of the KPI's that someone who does SEO for clients for a living would use when reporting back to the client as to how the performance of his website is doing. Il admit these numbers can be fabricated. It was just to get some input. I thought most of the people on here would be experienced in SEO and a few would do it as a career

        Only the client would know the performance of the SEO campaign by tracking conversions/traffic. Do you have access to the clients sales data (ROI)? I can't imagine a client giving up sales data, that would be reckless.
        Signature
        Hi
        {{ DiscussionBoard.errors[7520908].message }}
  • Profile picture of the author Michael Nguyen
    Simple

    Setup custom reporting in GA:

    Visits
    Unique visits
    Page view
    Duration on site
    Goal completion
    Conversion rate

    Goal completion via:
    Organic
    Direct
    Referral
    Cpc

    Use a 6 month table / graph and add insight.
    Signature
    {{ DiscussionBoard.errors[7521687].message }}
    • Profile picture of the author allsystems
      Originally Posted by Michael Nguyen View Post

      Simple

      Setup custom reporting in GA:

      Visits
      Unique visits
      Page view
      Duration on site
      Goal completion
      Conversion rate

      Goal completion via:
      Organic
      Direct
      Referral
      Cpc

      Use a 6 month table / graph and add insight.
      Probably the most useful reply yet
      {{ DiscussionBoard.errors[7523216].message }}

Trending Topics