I'm starting off with Bing Ads... And plan to branch out and use different networks, banner ad buys, etc...
There are many conversion tracking solutions out there, and I don't know which is best. I'd like to be able to look at all my conversion tracking in one place rather than log into 10 different accounts to manage it all.
I've looked at the following:
Improvely - Conversion Tracking and Click Fraud Detection
Free PPC Affiliate Tracking Software | Tracking202
Performance Media Platform - PPC Management Software | Acquisio
Online Advertising Management Platform | Marin Software
And of course there is Google Analytics, but I hear that's not a very accurate solution since it works based off Cookies instead of capturing the person's IP address.