Adwords vs Newspaper
- SEO |
In 2006 I was selling property using keywords on adwords like {miami beach waterfront condo, florida beach front apartment, etc} I was paying adwords about a dollar a click, after $1000 I got two qualified leads, that is $500 a lead.
Therefore I shifted gears and placed a classified ad in a local community newspaper at $100/wk. I got each week about 200 qualified leads, at a cost of 50 cents a lead. Needless to say I tried a big city newspaper and was paying $2/lead.
This year I tried the same, and Google cost per click was down to about a quarter a click, community newspaper is still $100/wk, but yielded only 20 leads per week at $5/lead, but they do not convert well. However, I tried Craigslist and got a bunch of leads for free.
Therefore I shifted gears and placed a classified ad in a local community newspaper at $100/wk. I got each week about 200 qualified leads, at a cost of 50 cents a lead. Needless to say I tried a big city newspaper and was paying $2/lead.
This year I tried the same, and Google cost per click was down to about a quarter a click, community newspaper is still $100/wk, but yielded only 20 leads per week at $5/lead, but they do not convert well. However, I tried Craigslist and got a bunch of leads for free.