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Your 30 second advise on using adwords

by roley
9 replies
  • SEO
    • |
Most of us are familiar with adwords and what to do and not to do.

But if you had to verbalise to someone in 30 seconds the best way to setup a campaign for driving some traffic to a site. What would be your reply? Remember you have 30 seconds to reply and it has to be more than.. 1. setup an account 2, throw in some keywords 3. add your site..

Lets give warrior community something they can dig their teeth into and use
#advise #adwords
  • Profile picture of the author Gene Pimentel
    Work backwards. Create a landing page containing the same keyword string in your title, h1 header and meta keywords. Have the same exact keyword string in the body content. Name the landing page with this structure: exact-keyword-string.html (or .php etc). Make sure your landing page has plenty of useful content.

    Create your adwords ad with the title using the exact keyword string you used on your landing page. Destination url will be www.yourdomain.com/exact-keyword-string.html. The description should contain an urgent call to action ("click now").

    If the domain name itself contains your keyword string, all the better.

    Done.
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    • Profile picture of the author roley
      Originally Posted by Gene Pimentel View Post

      Work backwards. Create a landing page containing the same keyword string in your title, h1 header and meta keywords. Have the same exact keyword string in the body content. Name the landing page with this structure: exact-keyword-string.html (or .php etc). Make sure your landing page has plenty of useful content.

      Create your adwords ad with the title using the exact keyword string you used on your landing page. Destination url will be www.yourdomain.com/exact-keyword-string.html. The description should contain an urgent call to action ("click now").

      If the domain name itself contains your keyword string, all the better.

      Done.
      Thats a good one, but doesnt that mean you are then forced to have to create a unique page for every single keyword you bid on?
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      • Profile picture of the author Gene Pimentel
        Originally Posted by roley View Post

        Thats a good one, but doesnt that mean you are then forced to have to create a unique page for every single keyword you bid on?
        Only if you want the best results
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        • Profile picture of the author JasonC.biz
          So Gene, a little detail please as I've heard that strategy before, but don't know if I get it.

          Are you saying that the landing page would just be one page, meaning no links to other content on the site (other than About, Privacy, Contact). But, you have multiple instances of that same page to correspond with each keyword in your campaign?

          So you'd have:

          yoursite.com/keyword1.html
          yoursite.com/keyword2.html
          yoursite.com/keyword3.html.
          etc.

          Where each page is basically the same single page, same basic content, but optimized for the appropriate keyword?

          Can you have additional content pages on the site (other articles), but the landing pages themselves are not linked to?

          Am I getting this?

          Thanks,
          Jason
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          • Profile picture of the author Gene Pimentel
            Originally Posted by JasonC.biz View Post

            Are you saying that the landing page would just be one page, meaning no links to other content on the site (other than About, Privacy, Contact). But, you have multiple instances of that same page to correspond with each keyword in your campaign?
            No. Each landing page should contain content that relates to that keyword. It should be an ordinary page on your site with links to other related areas. It should look like any other normal page of your website.

            Originally Posted by JasonC.biz View Post

            Can you have additional content pages on the site (other articles), but the landing pages themselves are not linked to?
            The landing pages can and should be linked to other areas of the website, unless your intent for that landing page is to use it as an isolated page (squeeze page etc.)

            Gene
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            • Profile picture of the author JasonC.biz
              Thanks Gene. That makes sense and is what I thought in the first place. However, a course I just bought made it sound a little more complicated, and is worded similar to your description, so I was beginning to think there was more to it.

              I think the issue I had in mind was regarding keyword variations. If your main keyphrase is blue widget, the issue I had was this; do you build a separate page each for blue widget, blue widgets, bluewidget, and bluewidgets? Or, whatever the name variations might be?

              It doesn't make sense (to me) to build a separate page for each one when the keyphrases are that similar. Well, it might make sense to build the pages, but with them being that similar, it doesn't make sense to have each page listed in the navigation menu, and linked to the other pages.

              All that said, I'm probably just overthinking the issue and will just keep things simple.

              Thanks,
              Jason
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  • Profile picture of the author mdunn123
    My quick advice to new adwords users....

    For the love of everything holy....don't freak out the first few days and have the balls to test your ads, raise your ctr, and lose money for just a little bit until you perfect it.

    So many people get scared that they have low QS, or a high cpc at first. Strong campaigns don't come overnight. Sure some start well, some don't but building a strong campaign takes time, patience, resolve, and DATA!!!!!!

    Don't run away from the first fight...
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  • Profile picture of the author AndyBlackSEO
    Setup three ads for a small group of closely related keywords. Give them all the same descriptions but a unique title.

    Track the CTR over say 200 impressions. If one stands out from the crowd, remove the other two and replace them with another two. Do that a few times until there is a clear winner. Then have the three ads again but with different descriptions and repeat the same process.

    Essentially you can do this with CTR but then do it with conversions. Test and tweak. Also, don't be afraid to drop ads that get lots of clicks but no sales - providing you are confident the sales page is good.

    Is that within the 30 seconds?
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