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Domain name change

by Knowledgepa
8 replies
  • SEO
    • |
I believe that I may have made a HUGE mistake. I have a domain name that I have had for about a year and have begun SEO services (Yeah..we all know the story) for about 3 months. I put in a lot of effort into this site (facebook, twitter, google maps, business cards, etc...) I am now going in another direction with the products and suppliers. I have learned more of what suppliers will look for in a website. I will need a new domain name.

Has anyone ever changed their domain name after putting a lot of effort into it? I mean, there is no way to be certain that things will not change. I can keep going with the new domain, but just not sure about killing off the old one.
#change #domain
  • Profile picture of the author kaytav
    Since you mentioned that your site is active for a year, I won't think of changing anything and clearly not the domain name. I don't understand, why you want to change it. I would like to know, why you think you will need a new domain name.
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    • Profile picture of the author Knowledgepa
      Originally Posted by kaytav View Post

      Since you mentioned that your site is active for a year, I won't think of changing anything and clearly not the domain name. I don't understand, why you want to change it. I would like to know, why you think you will need a new domain name.
      I found a few suppliers that deal in high end products and have established accounts with them. That is making my "For Less.com" name less valuable here.
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  • Profile picture of the author georgefuller
    Time doesn't matter for the google as long as you can give good contents, traffic and excellent link building strategy then you can gain every effort on your previous URL also you can do a redirect from old url to new url, with this all the juices, traffic and ranks will be passed along the new URL. also canonical is one alternative.
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    • Profile picture of the author ilee
      Originally Posted by georgefuller View Post

      Time doesn't matter for the google as long as...
      This right here, is wrong.
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      • Profile picture of the author paulgl
        There is no reason to change domains, at least on the one established site.
        Leave it alone. Just create another website, new domain.

        Don't muck up what's already established. Just put a link, front and center,
        on the old site's main page. Instant backlink.

        Don't kill off the old site. Don't do a 301 either.

        Paul
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        If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author UMS
    People/companies change domain names all the time to suit the new direction of their business.

    Just keep the old domain and do permanent redirects to the new domain.

    You will get a drop in your rankings for a while, but if you have set up the redirects correctly (ie: 1-to-1 mapping), then your new domain should rank roughly the same as the old one.
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  • Profile picture of the author minimalseo
    I don't think you need to change the domain just because some of your suppliers trade high end products. Rebranding for the sake of it is not a good idea for any web property unless it's brand new and barely known, or it's about to be merged to form part of a larger entity. Even then, changing the domain name may not be necessary - just many not be too adversely impacting. As for your case, you have a catchy name, its aged, some audience and current success - just run along with it!
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  • Profile picture of the author 11811
    I'm like you I would be tempted to want to change it. But you really change the branding by giving it a new domain name. In many respects it would be like starting over again.

    Either do it now or don't, but don't wait. Consider it a lesson learned and don't beat yourself up over it, either way you decide.
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