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My Adsense CPC decreased by half - need help

by gamez4you
6 replies
  • SEO
    • |
In the last couple of weeks my cpc decreased by half.
Is that a common thing? should I expect it to go up again or not?

Thanks
#adsense #cpc #decreased #half
  • Profile picture of the author ilee
    You've given us absolutely no information. How can we help you.
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  • Profile picture of the author JensonChong
    Can you tell, traffic of your site decreased too?
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    • Profile picture of the author dburk
      Hi gamez4you,

      CPC will go up and down, the prices are controlled by market forces. It is the Advertisers that decide what they are willing to pay for space on your website. You can influence the CPC by attracting highly targeted traffic, with high commercial intent that converts well for your advertisers, and that will likely increase your average CPC.
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  • Profile picture of the author Icematikx
    January = worst month
    December = best month

    It's only right you're going to see drops. Give it 1-2 months to balance itself back out and let advertisers replenish their advertising funds.
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    • Profile picture of the author aygabtu
      I concur with Icematikx. Rates for most niches will drop in January from December. One exception would be diet related sites,
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  • Profile picture of the author johnben1444
    CPC fluctuates according to the market demands.

    That is why it's wise to target different keywords and also have several pages for your ad sense site.
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