Are press releases still effective for SEO ?

I've heard it's not that good but for traffic it is still a better approach.

Press release is very effective these days, no doubt of this really..

But you have to use only quality press release sites.

also try to use other link building methods too so that you would be able to build natural links to your website.

Here you can read what Matt Cutts say about PR: (Matt Cutts is the head of webspam at Google.)

So you'd contract a press release distribution company and make sure that the content of the release have links to your web site. That release would hopefully be syndicated by other news outlets and those outlets will keep the links intact.

Matt Cutts of Google said in a Google Webmaster Help forums that links from press releases shouldn't have a positive impact on your rankings.

Matt wrote:
Note: I wouldn't expect links from press release web sites to benefit your rankings, however.

Now, when you do press releases, it might get your web site in front of the eyes of bloggers, reporters and others, where what they write or link to may have an impact on your rankings. But the links within the releases themselves, Google says - they won't benefit your rankings.

However I think it may confuse some people. Matt isn't saying that press releases won't help. What Matt is saying is that press releases that are posted to press release sites without getting picked up by real news sites won't help. He's saying: links from press release sites won't help your rankings.

So what do you do? Still do press releases, but make them newsworthy enough to get picked up by news sites. Getting links from industry news sites that have a long history (3 or more years old) are great links to get.

I have found a good link for you which will help you, have a look:

https://productforums.google.com/for...nZw/discussion

I have almost stopped doing Press Release after 2011. I hardly did it in 2012. There are a lot of things you can do to get traffic.

I have a friend that recently used press release on some projects and it worked very good!

Now it is true that depends how you use this things in your advantage, as an example: you can give to someone a laser, and that person can make a gun or medical tool from it!

They can help with diversity but thy are not worth the money. Skip it.

yes even i agree with @thewphowtoblog..

even i think pr can be useful when shared with news websites..

I'm not much of an SEO guru these days, but I can say this.

If you submit press releases to quality paid sites, and the press release is of high quality, it will be worth your while.

I agree with everyone who says that publishing a newsworthy Press Release that gets picked up by a lot of different media outlets is the best way to go.

I provide a Press Release submission service integrated with contextual backlinks that are relevant to the main website and the rankings have been great. I also tried building websites with just one Press Release backlink created and the website is already ranking for a couple of the main keywords I was going for.

It is best to utilize a diverse set of backlinks such as Press Releases, Web 2.0's, Social Media signals,etc.

If you have something newsworthy to say, a press release is fantastic. And that's the original purpose of a press release. But to publish one with marginal content solely for a link is probably not worth the time. The real benefit from a press release comes if the release is picked up by a blogger or other news outlet. Then you get a good link, and most importantly the potential for traffic. But I wouldn't suggest using press releases as a normal SEO strategy absent the newsworthy requirement.

ya PR will be one of my best option to go viral .As we can get great unique traffic and also some great conversions with this and MM are doing great so take a look at it

thanks

I am using PRWEB.com from long time and this is helpful for me i just gt backlink and much traffic as well

From what I've learned, press releases are a white hat SEO method. Google will not penalize you for submitting releases on those free sites. You'll get in trouble if you publish too many releases in a short period of time.

It happened to me while I was using Prlog.com. I submitted one press release every day for about 3 weeks and about 3 weeks after that, Google banned my website! It wouldn't even show up when I did a URL search.

Most people recommend submitting 2 releases a week. You have to remember that press release websites get syndicated so your links are going out to more than one site. And you may have other SEO campaigns running at the same time such as article marketing.

The paid sites are a lot better than the free press release distribution websites. You get better SEO value and more traffic.

For example, I submitted a release to WebWire.com for $25 and my new blog quickly shot up to a page rank 1, and I got a lot of traffic. You have to be careful with the paid sites. I once paid for a release on PRHighway.com and the results weren't great.

I recommend WebWire and PRWeb.

A well-written press release can dramatically increase your sales, reveal what your company is all about on a large scale and create a positive image of your business or your products. These are great for driving traffic to your website, and garnering media attention can mean free publicity on television, the radio, or in newspapers.

Yes they are still effective especially when it comes to products review. There are tons of good quality press release out there that give good exposure on every approved contents in their websites.

Yes Press Release submission is good option making on line identity for your company or brand.Press release are also helps in generating traffic on a website.Content should be informativeness or unique.

if you want to use free PR, try PRLog. Only paid Press Release is very effective in google

Press releases are considered as a wonderful tool to get authoritative links back to a website to help with SEO efforts. Press releases are still a great tool to have in the arsenal. A well written press release can do so much more for you than just trying to rank your website for a specific keyword.

Hi, In addition to some of these ones listed here already, PR Web is my favorite for including in an SEO campaign... and also you may want to check out these too: All Voices, Pro Skore, Press Network, News Releaser. A few of my other PR favs. Let me know how you like em!

Offcourse press releases are still effective. PRWEB is one of the excellent press release site where you can generate backlinks as well as it publishes your news to popular sites Yahoo news and so on.

I can say that whoever thinks press release to be an outdated strategy is wrong.. Press releases are still effective in SEO campaigns and is of course an inexpensive way to improve your website's visibility. Unless the release is not an advertisement about your company's services, they are sure to top the SERPs..

I used to rely too much on press releases few years ago. But recently I do no give too much priority to marketing through press releases.

Press release is still one of the great ways of getting backlinks. Just make sure you’re getting links from high authority sites. Also, it is better to use a paid press release service.