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I HATE linking theories...

by Justin Says
2 replies
  • SEO
    • |
I'm all for building a business online, but there are a lot of people giving advice about linking strategies. They come up with all of these random theories, that they've likely been told by someone else, and then turn everything around and act as if they are facts.

"If you don't use this method, you'll fail!"

"You can't rank your website without backlinks..."

"The #1 backlinking strategy that works, no matter what is..."

".edu backlinks are better than any other link, even if the link is in a comment"

"If you aren't building backlinks you're never going to rank in Google"
I have websites that rank #1 for terms with 0 backlinks, but high competition... what do you say to that? I have websites that rank around 30 with what some would consider amazing backlinks, versus low competition.. And then I have other websites that are literally 1 page domains that rank in the top 10... which were built 2+ years ago and have thousands of links.

There's just so much hubub going around about what's right and what's not... point is, I never focus on building links. I focus on building a business with traffic.

Good day
#hate #linking #theories
  • Profile picture of the author trade4861
    I use to get between 40,000 and 50,000 visitors from organic search every month from one site. Most of my pages were on first or second page for keyword phrases. This was coming from a site with very few pages (300 or so). However, the keywords were not very competitive so first page was easy. That site had 12 links, mostly low value links.

    For competitive keyword to rank well, your going to need links though. How well your content is written will depend on how many links your going to need.

    As far obtaining edu links in article comment sections, I find them now to be useless. I’ve done some link testing and found that no link juice was passing through some edu links. I think Google has devalued many outbound links from edu sites... or at least links coming from an article story comment.

    I think it is good to build a few links to your homepage, but people who have the idea that you need hundreds or even thousands have it all wrong. But to sum it up, a couple great links go a long way.
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    • Profile picture of the author Justin Says
      Originally Posted by trade4861 View Post

      I use to get between 40,000 and 50,000 visitors from organic search every month from one site. Most of my pages were on first or second page for keyword phrases. This was coming from a site with very few pages (300 or so). However, the keywords were not very competitive so first page was easy. That site had 12 links, mostly low value links.

      For competitive keyword to rank well, your going to need links though. How well your content is written will depend on how many links your going to need.

      As far obtaining edu links in article comment sections, I find them now to be useless. I've done some link testing and found that no link juice was passing through some edu links. I think Google has devalued many outbound links from edu sites... or at least links coming from an article story comment.

      I think it is good to build a few links to your homepage, but people who have the idea that you need hundreds or even thousands have it all wrong. But to sum it up, a couple great links go a long way.
      Yea the main thing I'm getting at here are theories, rather than actual testing.

      People who jump onto threads, yet have never ranked a site or made an income from a ranked site, and start saying things about backlinks as if they are facts and written in stone.

      I've seen just pure on-site optimization be enough to rank a website #1 before, same with videos, pdf's, and all sorts of content.

      Valuable links in my opinion are only those that are building traffic directly through the link.
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

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