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Has Anyone Got The Answer To This PPC Question????

by ripley607
4 replies
  • SEO
    • |
Is it possible to get unlimited PPC traffic to a keyword that has a very low search count like "91" exact or even the dreaded "not enough searches"?

In other words would paid traffic do the job regardless of what the keyword tool says about search count.

This really confuses me.:confused:
#answer #ppc #question
  • Profile picture of the author paulgl
    The only way is to try a hit and miss approach.

    There is no way around the not enough searches, but
    search volumes change. I think it's averaged over 12
    months anyway, or at least it used to be. Probably something
    that people overlook, BTW.

    Just keep tossing up keywords on the floor and see
    if the cat licks it up. You could do a bunch and see
    how often or when some get unsuspended.

    But what good is unlimited, if you get 1 showing each month?

    You can get unlimited traffic for real words if you have enough cash.
    Call it, The Endless Summer.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author marketinguk
      Originally Posted by paulgl View Post

      The only way is to try a hit and miss approach.

      There is no way around the not enough searches, but
      search volumes change. I think it's averaged over 12
      months anyway, or at least it used to be. Probably something
      that people overlook, BTW.

      Just keep tossing up keywords on the floor and see
      if the cat licks it up. You could do a bunch and see
      how often or when some get unsuspended.

      But what good is unlimited, if you get 1 showing each month?

      You can get unlimited traffic for real words if you have enough cash.
      Call it, The Endless Summer.

      Paul
      You're totally right Paul it's still averaged over a 12 month period so is very misleading when people base their keyword research around Google's keyword tool. (Yes I know you've said time and again that people shouldn't do it anyway lol).

      To give an example, I am now ranking on spot 2 of google for a term that the Keyword tool says gets 9,900 exacts a month. However, i'm not getting more than a few hits a day from it max. I then did some further research in Google trends and see that it has been dead for the last 2 months but tends to get more popular in the summer months (no idea why as it's not really a trending term but that's what it shows!).
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      • Profile picture of the author ripley607
        Hmmm. Interesting.
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  • Profile picture of the author kindsvater
    You can expand potential PPC traffic by not doing an exact match in AdWords. 91 Exact searches in the tool doesn't mean there are not a lot of other relevant searches, such as phrase match or other similar phrases. You may be looking too narrowly.

    .
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