Google sitelinks problem

9 replies
  • SEO
  • |
I used to have 6 good sitelinks to the most relevent pages on my site when people searched for my company name. Now I only see 2, one of which is a tag and does not represent a particular category of my site.

Any idea how this could have happened and what I might be able to do to shift this back to the way it was, or the way we want it to be? Our company name is our biggest query on the big G. I'm sure our CTR has decreased because of this.
#google #problem #sitelinks
  • Profile picture of the author LloydMS
    You can demote a URL (which tells Google you don't think it's worthy of a sitelink) as a sitelink but other than that I don't think you have too much control. Google selects sitelinks based upon what they think is the most valuable pages on your site. Well one thing you can do is make sure your site is structured well internally - that you are linking from your home page to the most important pages on your site.
    {{ DiscussionBoard.errors[7626754].message }}
  • Profile picture of the author yukon
    Banned
    Closed keyword rich internal link wheels will get you regular Google Sitelinks. Us whatever keyword your searching on Google for all the links anchor-text on the link wheel. The link wheel doesn't have to be very big (ex: 5-6 pages).

    Repeat per keyword...

    There's no guarantees but that's how I get G Sitelinks on my own pages.
    Signature
    Hi
    {{ DiscussionBoard.errors[7626892].message }}
    • Profile picture of the author swamyg1
      Originally Posted by yukon View Post

      Closed keyword rich internal link wheels will get you regular Google Sitelinks. Us whatever keyword your searching on Google for all the links anchor-text on the link wheel. The link wheel doesn't have to be very big (ex: 5-6 pages).
      Hmmm Thanks for the input. I think I may have actually found out the reason. When I look at my top landing pages I see a bunch of blog pages that have been getting much more traffic than the main categories of our E-commerce products.

      These blog pages are not even accessible from my home page. After my first top landing page, which is my home page, I have about 10 blog pages, then I start seeing my other product categories. It's great that my blog gets so much traffic, but it's very annoying that it may be affecting my sitelinks!

      If I were to build an internal link wheel, can you please explain a little more in depth how I would execute that strategy? The keyword I'm using is my brand name... Just a little confused how I might structure that.
      {{ DiscussionBoard.errors[7627327].message }}
      • Profile picture of the author yukon
        Banned
        Originally Posted by swamyg1 View Post

        If I were to build an internal link wheel, can you please explain a little more in depth how I would execute that strategy? The keyword I'm using is my brand name... Just a little confused how I might structure that.
        This is a closed loop, starts at the Index page & ends at the Index page. You can do this on any page doesn't necessarily have to be the Index page.

        Mouse over the links below, the URLs all point to the next page (page1 --> page2, etc...).

        Example keyword is car insurance:

        Index page car insurance --> Internal page1 car insurance --> Internal page2 car insurance --> Internal page3 car insurance --> Internal page4 car insurance --> Index page
        Signature
        Hi
        {{ DiscussionBoard.errors[7627368].message }}
        • Profile picture of the author swamyg1
          Ok, I get it... And you think this link wheel would be powerful enough to overpower my blog links? Anybody have any other suggestions? Just trying to get as much feedback as possible before I start getting to WERK
          {{ DiscussionBoard.errors[7627385].message }}
  • Profile picture of the author yukon
    Banned
    I've also seen Wikipedia get basic Sitelinks from jump-links on a single page.

    Example:




    Signature
    Hi
    {{ DiscussionBoard.errors[7627386].message }}
    • Profile picture of the author swamyg1
      One last question regarding the anchor text... You would recommend that I build this keyword into a short paragraph and place it at the top of the page?

      The only reason I ask is because my site is designed with the UX in mind, so placing the same link that leads to different pages at the top of the page on multiple pages, is kind of a funny user experience no?

      The answer may be obvious, and I'm sure I'll do it because I need my sitelinks... But I just wanted to ask if there may be a less obvious way to pull it off?
      {{ DiscussionBoard.errors[7630813].message }}
  • Profile picture of the author yukon
    Banned
    I'm just saying what triggers Sitelinks, it's up to you how you work the links into your pages. It could be something as simple as an image caption text, or whatever makes sense on your page. Like I posted above (screenshot), Wikipedia gets Sitelinks from same page jump-links. For my own sites I use the internal link wheel to get Sitelinks.
    Signature
    Hi
    {{ DiscussionBoard.errors[7631015].message }}
    • Profile picture of the author swamyg1
      It's been nearly 2 months since I implemented this strategy and I still only see 2 sitelinks under my brand name search :confused:

      Any idea why I have not seen improvement, or any ideas for me?
      {{ DiscussionBoard.errors[7830461].message }}

Trending Topics