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Bounce Rate Query

by ChrisTalbot
4 replies
  • SEO
    • |
Hi Guys,

I've been SEOing two sites for just over 6 months, making very little headway in the process. All the tactics I have employed work on the many other sites that we do SEO work for.

I have written pages of rich, useful content, metas, built links from various sources, re-built both sites on a better platform, alt tags are optimised etc etc.

This seems to have brought me some success but nothing to write home about.

The only major difference I can see between these two sites and my others is bounce rate. The SEO pages I have produced have a fairly healthy bounce rate (20-30%) which isn't a problem, but, both sites have blogs which draw (a lot of) visitors from various social networks and the bounce rate is through the roof (80-90%) obviously increasing the average for the whole site.

Now, I know there has been various discussions around this with no real outcome but I cannot see what else it can be.

Am I missing something?

I should add that both sites are in competitive sectors but not that competitive to stop me seeing at least top 100 results....
#bounce #query #rate
  • Profile picture of the author TheContentAuthority
    ChrisTalbot,

    Sometimes blogs can have higher bounce rates (that are not an indication of poor content) but because of their structure. Are the blogs that you have single page designs with many posts on them?

    If not, there really could not be much other reason than the target audience is not finding any other reason to look at more of the site after reading the content. Do you have an idea of what the average time on the blog pages was? If you can see that people are reading the content but then not visiting other pages of the site, perhaps you can place more internal links in your content.

    Speaking of links in content, are you linking out from the content in any way? This could also cause a higher bounce rate on the blog pages.

    Maybe you can find a solution here,

    Reasons Your Bounce Rate Is High | How To Reduce Bounce Rates | The Daily Egg

    Hope that helps,

    Shawn
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    Outsource to the experts...

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  • Profile picture of the author challanger
    Re-consider target audience factor....

    Content quality is not just about uniqueness.. its about what you are sharing with what kind of people....

    If your content is about "Cell phones spy apps" you should share it with people who are looking are interested to get/know about this....

    it will lower your bounce rate...
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    Abdul Wahab
    Sr. Internet Marketer
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  • Profile picture of the author tech84
    Try reading this:

    How to reduce Bounce Rates on your site | Blog Post Project
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  • Profile picture of the author dotgirish
    Was reading an article on searchenginewatch about the bouce rates , they had listed down 20 factors which may impact bouce rate

    Reduce Bounce Rate: 20 Things to Consider - Search Engine Watch (#SEW)

    You can also engage users by presenting them with related content at the end, in wordpress there are many free plugins available for this.
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