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Exact Keywords phrase in URL & title

by cbnet
10 replies
  • SEO
    • |
Is it advisable to have exact keywords phrase in URL, Title & Meta-description of the article.
#ekeywords #exact #keywords #phrase #title #url
  • Profile picture of the author butters
    Here is Matt Cutts tweets about exact match domains...

    Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.

    and

    New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.

    Having exact match domain now days isn't looking to favourable.

    Having keywords in the URL, as in xxx.com/keyword, this is considered good SEO and good for the user in the eyes of Google Or have something which closely matches the content on the page, having the keyword in the title is a must.
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  • Profile picture of the author bermuda
    Try to act naturally and remember that Google already knows about some techniques used in the past by webmasters to improve their ranks. Think about the audience, the kinds of keywords they expect to find in your URLs and web title tags. Sometimes there is actually need to use keywords as part of web pages addresses or when adding new titles plus description tags to them. Even exact-match domains are not guaranteed these days to reach top of Google simply because of the terms they have these days.
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  • Profile picture of the author kaytav
    Going for Exact match keyword domains is a bad ideas now-a-days. Google will definitely penalize you. It is important to do smart SEO these days and consider all aspects.
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    • Profile picture of the author aygabtu
      Originally Posted by kaytav View Post

      Going for Exact match keyword domains is a bad ideas now-a-days. Google will definitely penalize you. It is important to do smart SEO these days and consider all aspects.
      I don't think google will penalize you. You just won't get any real SEO advantage from it like in the past.
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      Check top 300 Google SERP results free. WhatsMySERP.com tracks and graphs changes for multiple domains/keywords/regions. Also includes advanced keyword density tool.

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      • Profile picture of the author paulgl
        OP talked about urls, not domains.

        You want the words title in your title, and the right
        words in your url. It's not rocket science. Should they
        be the same? Perhaps.

        meta description has zip to do with anything.

        Why do people misquote google on EMDs? I know.
        They heard it from a guy who heard it from a guy.
        By the time it gets to the end of the line, any
        resemblance to the original is purely accidental.

        Paul
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        If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author LloydMS
      Originally Posted by kaytav View Post

      Going for Exact match keyword domains is a bad ideas now-a-days. Google will definitely penalize you. It is important to do smart SEO these days and consider all aspects.
      Absolutely untrue. Sorry to be so direct but this just isn't the case. All Google did was tweak their algorithm so that pages ranking due MAINLY to the fact that they were on an EMD no longer ranked. But keywords in the URL or domain should still be favorable as long as it's a "real" site, has content, includes other on-page SEO, etc.

      So yes, using an EMD, or putting the keyword in the URL such as example.com/my-key-word is suggested. So is putting it in the page title and the meta description. This is all part of good on-page SEO.
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  • Profile picture of the author JSProjects
    You WANT to put your keywords in your URL, title, etc. I don't know why people would say otherwise. Just make sure your content isn't just.
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  • Profile picture of the author jipolis7
    Actually after the recent updation of google search engine algorithm, it is not mandatory to have a exact keyword phrase now. But if you have one it will be good too, if you have maintained other SEO works there.
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    • Profile picture of the author challanger
      Originally Posted by jipolis7 View Post

      Actually after the recent updation of google search engine algorithm, it is not mandatory to have a exact keyword phrase now. But if you have one it will be good too, if you have maintained other SEO works there.
      yeah... real thing is quality..


      if you got keyword matching domain with good quality design, content it will give you A+
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      Abdul Wahab
      Sr. Internet Marketer
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  • Profile picture of the author challanger
    you can use little bit variations in exact match keyword domains.

    What Matt Cutt said

    Exact match low quality domains

    that means if you have exact match keyword domain with really good quality content/design and all... it will not get penalize...... and it will be visible in top 5 results as well after little or no Off-Page SEO work...

    In-short.. their emphasis on Quality.... They target those domains which have really poer quality....

    like some people made

    interetmarketingservices.com and post duplicate content or low quality and target market to their original company website via referal links or whatever...
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    Abdul Wahab
    Sr. Internet Marketer
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