Is bing worth paying attention to?

39 replies
  • SEO
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Hi,

Anyone know the market ( i.e punters willing to spend and numbers) of bing search compared to google's and yahoo?

Or is it just google and basically forget the rest ?

Thnx
#attention #bing #paying #worth
  • Profile picture of the author ymest
    I think so! Google is the big one right now, and for a long time I suppose!! I do use Bing for pictures sometimes, they're better than Google but I don't like it otherwise!
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    • Profile picture of the author konakid
      Google has something like 80% of the search market. Of course, there are so many billions of searches that there is still quite a bit of money flowing through the other search engines.

      Personally I use Bing ads as well as Google and like both.
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  • Profile picture of the author dudelive
    Bing is still worth pleasing. I get a lot of organic traffic from Bing. Google is a major player but if you only try to rank on the big G you will not survive. I submit to over 200 different search engines and combined they give me more traffic than Google. Also Bing and the other search engines are easy on the wallet when buying clicks.
    Hope that helps.
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    • Profile picture of the author theaccountant
      followup up question:

      years ago bing and yahoo took a bit longer than google to index my pages but i have been offline for quite a while in between. Are the indexing strategies for bing/yahoo different than google?
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  • Profile picture of the author TroyCo
    Bing ads are much cheaper than google, also Bing is putting a TON of money into advertising and branding themselves, which only helps the efforts you put into it
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    • Profile picture of the author Bisturi
      Originally Posted by TroyCo View Post

      Bing ads are much cheaper than google, also Bing is putting a TON of money into advertising and branding themselves, which only helps the efforts you put into it
      Are Bing ads as restrictive as Adwords ads (e.g. sending traffic to sales letter)?
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      • Profile picture of the author Mormo
        Bing's launch commercials were so annoying I still hold a resentment.
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  • Profile picture of the author vjboc
    I believe that Bing is now the default search engine for firefox now. It is definitely good to be in good spirits with the big G, but it don't hurt to be part of Bing, Yahoo and some of the others as well.
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  • Profile picture of the author MartinPlatt
    They're all players with varying amounts of market share. If you had to target one, and you don't, then of course Google has the market share so it would be them.

    The thing you have to remember, is that whilst Google is massive, other player in the market have enough market share to be really big.

    It's worth thinking about whether you would rather be a small fish in a big pond, or a big fish in a small pond.

    Personally I don't think you target anything - what would you do differently? You create great content, and get it indexed, then promote it. That's transparent to any search engine.

    I think it's also a case of diversification - all eggs in one basket, or many string to your bow??
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  • Profile picture of the author TroyCo
    bing is also partnered with facebook for the new graph search, they are gaining traction. I would use the 80/20 rule with this 80% of your search engine effort through google 20% to bing, yahoo
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    • Profile picture of the author mike gregory
      Originally Posted by TroyCo View Post

      bing is also partnered with facebook for the new graph search, they are gaining traction. I would use the 80/20 rule with this 80% of your search engine effort through google 20% to bing, yahoo
      This is true I have been reading up a lot regards FBGS and bing, time will tell. But early predictions say bing is going to start gaining some big traction from Facebook search.
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  • Profile picture of the author howtogurus
    I have had good luck with Bing ads, and much cheaper than Google
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  • Profile picture of the author nicholasb
    bing is a huge income earner for me, a good amount of my leads come from bing traffic. For me it converts very well.
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  • Profile picture of the author jpboxersox
    I think Bing search traffic is growing, customer service is much better (small businesses especially) Conversions are better for me sometimes and bid prices are much lower. So Yes Bing is great IMO.
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    • Profile picture of the author 3Ddude
      I have been using Bing to check on my organic SEO. The results are not as polluted as Google.
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      • Profile picture of the author myron92
        If your talking about Bing Ads, then yes bing is good, quality traffic, quick ad approval.
        They are getting a bit fussy with what you can promote, but not as bad as google.

        volume is not as high, I only target broad match keywords, your wasting your time if you don't, just wont get impressions.

        Make money niche is a bit touch and go, rebills you would need to cloak (i'm not a cloaker by the way)

        Adult, you need to apply for an adult account, I couldn't get enough volume, your only allowed to use keywords from the list of keywords they provide for adult, to be honest I never tried hard with this campaign. You would be surprised what landers you can get away with lol

        Downloads are working best for me at the moment, have a couple of campaigns running on auto pilot for the last 7 months.

        Hope this helps
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  • Profile picture of the author espresso
    its about 1/3 og google in the US
    less in the EU
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  • Profile picture of the author JasonBennet
    Interesting to know that Bing Ads has work for many Warriors here. I have personally tried Bing Ads but I am not getting enough impressions to get clicks for my offline venture. Time for me to take a look again.
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  • Profile picture of the author longblog
    Something else to consider that I don't think has been mentioned yet, is that Bing has less tech savvy users. Less Tech Savvy users are sometimes easier to sell things to since they aren't aware of all the methods you are using.
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    • Profile picture of the author TroyCo
      Originally Posted by longblog View Post

      Something else to consider that I don't think has been mentioned yet, is that Bing has less tech savvy users. Less Tech Savvy users are sometimes easier to sell things to since they aren't aware of all the methods you are using.
      How do you figure?
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  • Profile picture of the author clever7
    I noticed recently that my websites are getting a lot of organic traffic from Bing, and that these Bing visitors remain longer at my websites than Google visitors.






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  • Profile picture of the author YasirYar
    If you want traffic regardless of source, then Bing is still worth looking into. Imagine if just one search engine can put you on the number one spot and drive you the most traffic, then it is well worth considering.
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  • Profile picture of the author NateRivers
    Bing is very worth trying to figure out- and what's even faster and pretty cheap is Bing ads. Bing ads is very cool to work with and they have great volume.
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  • Profile picture of the author footbag_man
    Bings ads are awesome.. Google adwords will ban you if you mess up.. Bing ads will help you out and they are less expensive than google.
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  • Profile picture of the author Aspiring Guru
    I think yes, especially with Windows 8 being more centered around Bing's apps. I still focus more on Google, but they definitely can make a difference.
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  • Profile picture of the author Sushiman1111
    All the major search engines are worth pursuing. Even if Bing is only getting 10% of the searches that Google does, that's still 10% of a very large number (especially over time). I put most of my effort into Google, but some into Bing, Yahoo and the other ones on a scaled basis.
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  • Profile picture of the author tpw
    According to this story released a few weeks ago, the market share for December 2012 broke down like this:

    * Global Search Volume - 17.6 billion searches

    * Google - 66.7 percent - 11.8 billion searches
    * Bing - 16.3 percent - 2.9 billion searches
    * Yahoo - 12.2 percent - 2.2 billion searches
    * Ask - 3 percent - 543 million searches
    * AOL - 1.8 percent - 310 million searches


    With 2.9 billion searches per month on Bing, I'd say it is worth the time.

    With another 2.2 billion searches per month on Yahoo, powered by Bing, Yahoo adds some serious punch to Bing's reach.
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  • Profile picture of the author Robert T Jillie
    Bing actually edged out Yahoo in the spring of 2012, creating a bit of a stir and certainly more interest in the organic search engine optimization world.

    If you are thinking about organic search engine optimization and small business Internet marketing you should probably be paying close attention to these trends.

    Bing sends quite a lot of organic traffic to both my client sites and my own websites.
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  • Profile picture of the author williamrichard
    Bing ads are great and it's cheaper than google.
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  • Profile picture of the author molsted
    I love Bing!

    Amazingly easy to rank sites there and it gives me quite a bit of traffic over all.

    Oooops... that was supposed to be a secret!
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    • Profile picture of the author Mormo
      I explored bing last night. I did a search and saw a link where it said my friends on facebook knew about this search. I clicked it and it asked for my facebook password which I thought was very suspicious. This morning my facebook account was hacked by someone in Poland.
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  • Profile picture of the author Heart Cardio
    I have always liked google and yahoo but never bing. Not saying that it is not worth it but from my personal experience, I prefer the first two.
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  • Profile picture of the author Curtis2011
    Originally Posted by theaccountant View Post

    Is bing worth paying attention to?
    Honestly, no. Bing still has a fraction of Google's traffic.

    And if you concentrate on raising your rankings in Google SERPs, chances are good your rankings in Bing will increase as well.
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  • Profile picture of the author Slin
    I pay for bing traffic (PPC) and do just fine.

    But my seo efforts are more focused on google.
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  • Profile picture of the author alvinchua91
    I use Bing, it's great for clickbank offers or email capture pages. Google doesn't allow those anymore..
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  • Profile picture of the author samual james
    You can emphasis on other search engines as well. I am getting good amount of traffic from Bing. If you put all your eggs in one basket then it can be difficult situation for you.Its better to target Google, yahoo, Bing and other search engines so that you can get traffic from all search engines.
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