The Googlizing of Yahoo is just beginning...

by paulgl
12 replies
  • SEO
  • |
Having hired Marissa Mayer, former google executive and engineer,
it was only a matter of time before she partnered with google.

Google's ads will now appear on various yahoo properties as
well as co-branded sites.

That's actually good news for adwords users, bad news for
MS, as they are just now launching attack ads against google
and their ad practices. Oh well. Looks like MS is getting
scroogled in reverse.

Paul
#beginning #googlizing #yahoo
  • Profile picture of the author pjman
    Yeah, I always thought MS would eventually buy Yahoo, but it is pretty obvious that it will soon be Google's yet another way for them to eat up market share.
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    • Profile picture of the author JSProjects
      Originally Posted by pjman View Post

      Yeah, I always thought MS would eventually buy Yahoo, but it is pretty obvious that it will soon be Google's yet another way for them to eat up market share.
      Can't wait!

      :rolleyes:
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  • Profile picture of the author yukon
    Banned
    [source]
    Yahoo! Teams with Google on Contextual Advertising

    Every day, people turn to Yahoo! for their daily habits -- like search, weather, news or more. At Yahoo!, we’re focused on doing everything we can to make the user experience inspiring and engaging. One way we do that is by providing relevant and well-targeted content -- whether that be editorial or advertising content.

    Say you’ve been shopping for boots. If you see an ad for boots, that’s instantly going to pique your attention more than an ad for, say, a car battery. That’s better for users. This is why contextual advertising is such a powerful tool.

    Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.

    By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.

    For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time.
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  • Profile picture of the author marketinguk
    Originally Posted by paulgl View Post

    Having hired Marissa Mayer, former google executive and engineer,
    it was only a matter of time before she partnered with google.

    Google's ads will now appear on various yahoo properties as
    well as co-branded sites.

    That's actually good news for adwords users, bad news for
    MS, as they are just now launching attack ads against google
    and their ad practices. Oh well. Looks like MS is getting
    scroogled in reverse.

    Paul
    Wow how intersting Paul. Can you please explain exactly how this will work, i.e. where the ads will appear, how often etc. Yahoo and Bing are such a waste of time IMO, I mean even Yandex has just beaten Bing into third place in terms of market share. Forget about trying to catch Google lads, watch your back. :rolleyes:
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    • Profile picture of the author paulgl
      It sounds as if they are going to become one huge-@$$ adsense
      partner. Probably in all of yahoos pages, like their blogs,
      omg, news, etc. Next to google, I regularly sift through yahoo's
      stuff. They always have some pretty good material there. Funny
      thing, I rarely search from yahoo.

      Yahoo has got to pump up their profits. Doing what is essentially
      adsense, has like zero operating costs. Other than the people
      who are probably on staff already coding current ads.

      Like it or not, google has mastered online ad revenue. Nobody
      else comes close.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author yukon
    Banned
    Is there an alternative to Yoogle?



    [j/k]
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    • Profile picture of the author exoduspress
      Microsoft is hurting bad. I tried really hard to switch away from Google, so I set bing as my default search for a week, and it drove me nuts. Numerous queries had so few results it was laughable. Needless to say, I didn't make it a full week. Not to mention, it's nearly impossible to get a decent amount of my pages indexed by Bing. Maybe that's why it's called Bing- you have to be Begging in order to be indexed.
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  • Profile picture of the author TheFBGuy
    Google owns the internet... the end..
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  • Profile picture of the author konakid
    I think Bing is a pretty good platform. I still love Google, but I don't think it's good for any one company to have such a huge market share. Bad for the consumer in the end.
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  • Profile picture of the author Gwirwin
    hmmmmmm ???? I wonder who will suffer when it comes time to paying the piper? I bet the poor little guy that has the adsense sites....right? Look at it this way, Big G isn't going to lose a penny on it's advertising and Ya.who? will want their monsterous share, so guess what? .....hehehe! u and me.
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    irwindigitalmarketing.com
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  • Profile picture of the author mego818
    This is good news. More places for the adwords ads to show.
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    BOSScontent
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  • Profile picture of the author John Ralph
    Seems like Google is slowly encroaching on other platforms, good for Google definitely and Yahoo I suppose. I remember years ago, yahoo was massive in the u.k, maybe I was just naive and young lol
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