Truth about ppc?!?

Hi Harry,

Google has based nearly all their financial income exclusively on revenue from PPC ads. That tells you how strongly they believe in the viability of PPC. Many companies make millions of dollars through PPC marketing in part or in whole.

It is a competitive market place and it requires some skill as well as a good strategy. You need to have a viable business model too. If you generate lots of targeted traffic to a lousy offer page, you probably won't make a profit.

PPC is a tool that can be used to send targeted traffic to a web page. PPC alone doesn't make you successful, you must have an effective offer before employing PPC if you want to be successful.

If you are direct linking to a CB product, think of how easy it is for someone to just copy your "business." Not much barrier to entry, and you're not really adding any value to the experience.

With that said, it can be done, heck I do it a little, but I wouldn't put a ton of time into it and I'd be afraid if that methodology was paying my mortgage.

Harlan did an interview with a PPC guru on Tactic 7, illustrating this point brilliantly.

He uses the anaology of a lemonade stand. The idea of direct linking is basically driving around, looking for a lemonade stand and then setting up one right next to it, hoping to siphon off some of the business. Makes it look rather silly in the real world.

So to answer your question, the truth is PPC works if you are sending people to revelvant information and providing value.

the value of any business is in the list first and the backend second. Not in the immediate fist sale (there are exceptions of course). That's why a CB e-book can give away 75% of the purchase price in comissions. They are making 5x-10x that on the backend if they are any good.

I think you have to look at what you have to offer first: What expertise can you find or borrow, then find or make the appropriate product, not the other way around.

To that, there are no easy answers. IHMO anything that is worth a sh$@ and that has a chance of lasting, takes hard work, time and dedication. Basically the opposite of almost every IM pitch we fall for (me included sometimes).

Hi Harry,

PPC marketing, if done right, is one of the most effective ways to drive targeted traffic and to ultimately make you money.

But, one of the major mistakes lots of advertisers commit is that they implement Adwords with out the knowledge of all its critical elements.

You must know the techniques, strategies and management issues behind PPC marketing so as to get the most from it.

At least, you should implement these critical components to get the most from PPC marketing.

1. Finding the Most Profitable Keywords;

2. Writing a Powerful and Compelling Ad Copy;

3. Bidding for Optimum Spot which brings Optimum ROI;

4. Targeting your ad so as to reach the right audiences for your products or services ;

5. Developing and optimizing highly powerful landing page that converts ;

6. Proper account organization;

7. Managing your account effectively and efficiently ;

8. Quality Score Boosting techniques .

9. The right fighting Strategies .

The bottom line is making money using PPC Marketing is not as difficult as you think. The trick is to coordinate all components as one powerful system.

If you are omitting or doing wrong any of these things, you will definitely lose money in PPC marketing.

I hope it helps.

Mike

I would seek out a guru here in the forum, spend some money with them to hold my hand for a couple campaigns and figure out from there. There are several people that make there living coaching in the forum as well as people with offers in the Sig files. Reach out to them, maybe you have something you could exchange for their services. Spend your time wisely!!

what are googles content netoworks

Hey Mike,

The link on your download page for people to go and sign up as an affiliate is broken.
It is missing the .htm at the end.

I just purchased the guide and I am very much looking forward to reading it

Stick to basics, tight focused adgroups, run your keywords thru msn commercial intent, get rid of anything that comes up as high non-commercial intent for now.

is it possible to make a good full time income off of ppc alone by just doing affiliate marketing ?

PPC has proved to be a great traffic generation tool for my sites and a great traffic generating tool, however I believe success from PPC doesn't lie just in the campaign itself but also a great deal on the quality of the landing page.

a while ago i posted a calculation showing that it is indeed VERY difficult to break even (let alone make huge profits) witht the majority of clickbank products/niches and PPC.

The calculation is as simple as taking average cost per bid/CB payouts...and search volumes for given keywords. In this calculation i kind of "proved" that for certain KWs/niche its mathematically not possible to make mega-profits, eg. $500+/day. Reason: There is just not enough search volume.

There are average numbers which VERY OFTEN are seen in real life, with clickbank those are conversion rates of AVERAGE 1:80....means 80 clicks/sale which is really, really bad. The math doesnt just add up.

Despites those numbers observed by MANY affiliates using your typical CB product.....of course every clickbank VENDOR makes it seem ultra easy, providing ridiculous "advice" about PPC keywords which in reality NEVER works.

Look at your typical vendor affiliate-material and see their "recommended keywords". They make you believe that you just need THEIR product and use some ultra-broad term keywords (examples..) like "make money" or "money online"...and the money comes rolling in.

NOTHING can be farther from the truth.

The key with clickbank is that you need to find a good niche and do very good keyword research, probably never even go over $0.20 - if at all.

You can also look on CB and see that from the 10.000 products there about 99,9% pay less than $25..and only extremely FEW have attractive payouts which make PPC halfway interesting.

Mainstream products like "green energy" and "fat loss" and so forth have ridiculous overpriced bids for keywords...eg. bidding $0.80++ for "green energy" related terms is utterly ridiculous if you know your avg conversion rate and know that you get maybe only $30-$40 per sale. Same thing with certain health niches where MOST of the products pay $25. Those numbers basically just scream "LOSS" before you even start PPC for the keywords.

Hey John ,

It is true that you fcous on basic and important components , but you have to make sure that you add your twist .

At the same time using powerful automation tools is key .

Mike

Well, At least I know that there were people actually make a living with ClickBank products.

Sound impossible but at least there is a hope for me.