Creative Communication... Talking to your Client about SEO

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#client #communication #creative #seo #talking
  • Profile picture of the author MikeFriedman
    In that sort of situation, I just tell him that what he wants to do is going to hamper the SEO efforts. It will not make it impossible to rank locally. It will just make it more challenging. If he is okay with being more patient to get the results in order to do it his way, then fine. If he would rather see results faster, than we do it my way. In the end, it is their website. Their choice.

    You can still rank locally without the address on the page as long as it is tied into the Google Places account. It is probably just going to take more time, more citations, and more links.
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  • Profile picture of the author yukon
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    What's the big deal about having a business address in plain text? I understand bots scraping emails, but I don't get the address only in an image.
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    • Profile picture of the author MikeFriedman
      Originally Posted by yukon View Post

      What's the big deal about having a business address in plain text? I understand bots scraping emails, but I don't get the address only in an image.
      Bots also scrape addresses and phone numbers.
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      • Profile picture of the author yukon
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        Originally Posted by MikeFriedman View Post

        Bots also scrape addresses and phone numbers.
        Ok, I get the phone# not wanting to scraped by a bot, nobody wants a telemarketer bothering them. I still don't get the problem with a plain text address. Surely people aren't sending direct snail mail from a scraped address, that would be expensive without some kind of human verification (is the address real/targeted?).
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  • Profile picture of the author FakeItTilYouMakeIt
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  • Profile picture of the author Moriarty
    My point of view is a little different. So is my approach to SEO. Because most of my customers want more clients. All of which means finding out who their best clients are and what they like about the business. Now this is where you hit against problems too.

    Because they like speaking to everyone, and think that this is the best way to deal with the public. Only what they don't seem to get is that not all clients like this, nor do they respond in the same way. Put better, many of those I speak to don't even realize that customers can react in these ways. They assume that a paid bill is ... a paid bill. Simples.

    Only it isn't.

    My point is this: those people who react positively to my customer's business react in certain ways. Focus on them and you already have something of a niche for yourself in SEO terms. What's more when you find the questions these customers are asking when they discover the company, that's when the SEO becomes really powerful. Because so few people will be optimizing for this slot.
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