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  • SEO
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Having mainly focused on affiliate marketing, I want to seriously try my hand at adsense with a domain I bought a while back and haven't done much with yet. I've found a bunch of related low comp longtail keywords to use. Although their search volume is low, the comp is also low, and the CPC is in the $3-$6 range. I plan on writing a lot posts, focusing on one keyword per post.

Here's my question. What's the best way to get the ads to reflect the longtail keyword without engaging in keyword stuffing? I'm assuming the post title should be the longtail keyword, but is there a density to shoot for in the content to get the right ads?

I'm looking for advice from anyone with successful experience.
#adsense #keywords
  • Profile picture of the author jimp74
    I would say include your keywords 2 to 3 times would optimal, I would not go more then 4 times. If you do it may not sound natural to the readers and search engines may not like it either. I hope this helps, feel free to contact me...
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  • Profile picture of the author yukon
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    Originally Posted by CatherineMay View Post

    Here's my question. What's the best way to get the ads to reflect the longtail keyword without engaging in keyword stuffing??

    First you need to see If the folks bidding on Adwords are targeting the keyword, or at least similar keywords.

    Wrap the Adsense Ad in the target keyword, or similar keywords.

    <title>Include keyword here once</title>

    <h1>Include keyword here once</h1>

    [Adsense Ad]

    [Content]
    Include keyword at least once...
    [/Content]
    If your linking to another internal Adsense page, use the keyword as anchor-text so the traffic generates personalized Ads based on browser history which can help generate better targeted Ads for the 2nd+ web page that traffic visits on your site.
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  • Profile picture of the author yukon
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    Keep in mind you don't always have to use the [exact] same keyword to try & generate highly relevant Ads. Example, the keywords buy & purchase (synonyms) are basically the same keywords (screenshot below). Synonyms can help optimize a web page without it looking spammy (keyword stuffing/density).

    Adsense works pretty much like Google organic SERPs the difference is Adwords has a list of keywords that the folks bidding on Adwords have created, that list of keywords is constantly changing, some words are popular with Adwords bidders & are constantly being bid on (ex: buy auto insurance), other Adwords keywords aren't as popular (ex: buy auto insurance for student in boise idaho). Adsense would still deliver targeted auto insurance Ads for the long keyword phrase, but there won't necessarily be any Adwords bidders for the [exact] phrase your targeting.

    This is why I said in my comment above, at least pick similar keywords. You may never rank a web page for the keyword buy auto insurance but you can still target a tough to rank high paying keyword & bring in long tail traffic to make the clicks & monetize the page.

    The traffic looking for buy auto insurance for student in boise idaho (example) is still interested in an Adsense Ad that has an Adword bidder keyword like buy auto insurance, so it's still a good match for the traffic, just not as specific of a keyword the traffic originally searched for in the organic SERPs.




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    • Profile picture of the author xdarata
      SEO is now more complicated. Using keywords in an article has changed a lot. For example is using keyword density. It is not like before, but we must use with relevant or variable keyword. Also the amount, the anchor text for the link, etc, all have undergone changes. My experience is that all are very sensitive for SEO results.
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  • Profile picture of the author Lena Williams
    Thanks yukon, for a great post explaining Google adsense. Use of Synonyms is a very good trick where a lot of webmasters make a mistake. They use the same keyword again and again which makes their content look spammy.
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  • Profile picture of the author jimp74
    I would recommend using a keyword tool that tells you if there is any Adwords advertisers for the keywords you are targeting first. Would not be good if you target the keyword and get generic ads come up and make a few cents.. A Keyword tool like Keyword Spyglass is good for this, there is many others like this tool out there too, that will tell you how many advertisers are targeting the keywords.
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  • Profile picture of the author patco
    Maximum three times you should use your keyword (the same keyword) in a 500 words article!
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    • Profile picture of the author paulgl
      Originally Posted by patco View Post

      Maximum three times you should use your keyword (the same keyword) in a 500 words article!
      I wonder now if you are some bot. Because that answer could have only
      been generated by a bot, or .....? It would also explain some of the
      other replies in other threads you have given.

      BTW: That answer makes no sense.

      Paul
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  • Profile picture of the author johnben1444
    The "contextual targeting tool" when you log into your adword keyword tool under the "Tools and Analysis" where you need to visit to know the true cost of the CPC.

    Also, so long as you have a good optimized site and your keywords generates substantial amount of traffic, you will earn some money.
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    • Profile picture of the author CatherineMay
      Originally Posted by johnben1444 View Post

      The "contextual targeting tool" when you log into your adword keyword tool under the "Tools and Analysis" where you need to visit to know the true cost of the CPC.

      Also, so long as you have a good optimized site and your keywords generates substantial amount of traffic, you will earn some money.
      "Contextual targeting tool"....very interesting. This is the first time I've ever been directed to look at that function. Very surprised and disappointed to see that the suggested bid of my longtail keyword in contextual targeting is significantly less than the CPC shown in the regular search function...actually about 70% less.

      I see I need to read up on all of this more to understand what these figures really represent.
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      • Profile picture of the author yukon
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        Originally Posted by CatherineMay View Post

        "Contextual targeting tool"....very interesting. This is the first time I've ever been directed to look at that function. Very surprised and disappointed to see that the suggested bid of my longtail keyword in contextual targeting is significantly less than the CPC shown in the regular search function...actually about 70% less.

        I see I need to read up on all of this more to understand what these figures really represent.

        The regular Google Keyword Tool CPC amounts are for Adwords bidders on Google SERPs (paid search Ads).

        The Contextual Tool CPC amounts are for Adwords bidders bidding on the Google Display Network, like the Adsense Ads we run on our own blogs/sites.

        There's usually (not always) a big difference between the two CPCs. Keep in mind the CPC is the rough estimate that the Adwords bidders are bidding, not the amount you will earn, Adsense earnings will be lower than those keyword tool CPC amounts.
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        • Profile picture of the author Backlinko
          Originally Posted by yukon View Post


          There's usually (not always) a big difference between the two CPCs. Keep in mind the CPC is the rough estimate that the Adwords bidders are bidding, not the amount you will earn, Adsense earnings will be lower than those keyword tool CPC amounts.
          It's also important to remember the fact that Adsense publishers get 68% of the click's bid.

          The AdSense revenue share - Inside AdSense
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  • Profile picture of the author Backlinko
    Don't try to write content for Adsense.

    Focus on writing content for people or at least the search engine. As long as you mention your keyword in the title and a sensible number of times in your article you'll trigger appropriate ads.
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  • Profile picture of the author jimp74
    Hi is a thread that should help you http://www.warriorforum.com/adsense-...questions.html
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  • Profile picture of the author KrisN
    Adsense automatically determines what your article is about and displays correct ads.

    Stuffing keywords is the worst thing you can do.

    Adwords actually puts similar keywords into Ad groups and I'm pretty sure Adsense uses the same keywords to determine what ads to display on your site.


    If you go to Google Keyword Tool and type in let's say "playing cards" and click on the Ad group ideas link you can see what kind of keywords Google bunches together.

    So you don't need to use one keyword multiple times in your article. You can choose any similar one.
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    • Profile picture of the author yukon
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      Originally Posted by KrisN View Post

      Adsense automatically determines what your article is about and displays correct ads.

      Stuffing keywords is the worst thing you can do.

      Adwords actually puts similar keywords into Ad groups and I'm pretty sure Adsense uses the same keywords to determine what ads to display on your site.


      If you go to Google Keyword Tool and type in let's say "playing cards" and click on the Ad group ideas link you can see what kind of keywords Google bunches together.

      So you don't need to use one keyword multiple times in your article. You can choose any similar one.
      Good point about keyword relevancy.
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