Really interesting case!

by Player
16 replies
  • SEO
  • |
Hi,

I'm working on a project, and I came across an interesting case.

What is it... Website www . belstonecapital . com is high on the first page of Google for a keyword "Capital Raising".

The question is why?

The only good things I see is the age of the domain (3 years - which is not that good) and 2-3 good links from the newspaper site.

The site has almost no backlinks. Also, DA and PA are relatively small.

It has page rank 5, but the software shows me that it is a fake PR.

He gets redirection from www . polifinance . com with 302. That site has some good links. But as far as I know 302 redirect code do not give link juice.

So, again...Why is he so high in SERP?

For me this is a really interesting case.

Take care,
M.
#case #interesting
  • Profile picture of the author yukon
    Banned
    I think this is the actual keyword they're targeting (Private Capital Raising).

    I didn't look at any backlinks...
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  • Profile picture of the author Player
    Yes..I think the same...But #3 or #4 on SERP with that DA and backlinks?
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  • Profile picture of the author MikeFriedman
    It's a keyword with little to no commercial value. Gets 200 searches a month. People are only bidding $2-3 a click in AdWords.

    There is no competition.
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  • Profile picture of the author IM Ash
    Perhaps there was a 301 in place and it was changed thereafter! The juice has clearly transferred to the new domain!

    I wouldn't bother much with this though because the KW is weak! Many sites rank for weak terms based only on authority.
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    • Profile picture of the author Player
      Originally Posted by IM Ash View Post

      Perhaps there was a 301 in place and it was changed thereafter! The juice has clearly transferred to the new domain!
      How I can check this?

      Originally Posted by IM Ash View Post

      I wouldn't bother much with this though because the KW is weak! Many sites rank for weak terms based only on authority.
      I agree..But there are some sites with much more backlinks and good DA and they are below in SERP. This site has few backlinks (without 302 or 301 though)
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      • Profile picture of the author IM Ash
        Originally Posted by Player View Post

        How I can check this?
        To my knoweldge you can't! It was just a possibility that I threw out there

        Originally Posted by Player View Post

        I agree..But there are some sites with much more backlinks and good DA and they are below in SERP. This site has few backlinks (without 302 or 301 though)
        The site has an internal anchor text link "private capital raising" which is possibly giving it a boost as well.

        One more thing: I was playing around with 2 domains of mine that were penalized. They both had pagerank. I 301 redirected those domains to a new aged domain that I purchased. The 301's were to inner pages on that new domain. After a while the PR moved to the those inner pages.

        Anyway, nothing happened with the test so I let the domains expire. This was toward last year. The interesting factor is the new aged domain I purchased is still holding PR on those inner pages even though the redirect was removed. So it obviously takes a while for the algorithm to update these type of changes.
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        • Profile picture of the author Player
          Originally Posted by IM Ash View Post

          To my knoweldge you can't! It was just a possibility that I threw out there




          Originally Posted by IM Ash View Post

          One more thing: I was playing around with 2 domains of mine that were penalized. They both had pagerank. I 301 redirected those domains to a new aged domain that I purchased. The 301's were to inner pages on that new domain. After a while the PR moved to the those inner pages.

          Anyway, nothing happened with the test so I let the domains expire. This was toward last year. The interesting factor is the new aged domain I purchased is still holding PR on those inner pages even though the redirect was removed. So it obviously takes a while for the algorithm to update these type of changes.
          Thanks for info...I know it can happen. I assume that this site will soon fall in SERP.
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  • Profile picture of the author IM Ash
    The term is weak so it may actually stay where it is if the on-page is better than the other sites.

    Check this site out: solarpanelmanufacturing.info

    It is a PR5 with no links! There was in all liklihood a 301 redirect that has now been removed but the domain is still showing the PR5. Even if you do an "info:" search this domain still comes up. This is how many people get tricked into buying fake PR domains!
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  • Profile picture of the author Player
    Interesting...

    Do you know why when I look at "info:www.belstonecapital.com" I see "polifinance.com" below site title?
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  • Profile picture of the author IM Ash
    It looks like there was an original redirect (301) from belstonecapital.com to polifinance.com and this is why the domain is still carrying the PR of polifinance (and also why polifinance shows up when you do the info search), but thereafter a 302 redirect was implemented from polifinance.com to belstonecapital.com.

    The algo hasn't caught up with all the changes yet!
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  • Profile picture of the author Player
    But polifinance had stronger backlinks than belstone...and better DA
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    • Profile picture of the author IM Ash
      Originally Posted by Player View Post

      But polifinance had stronger backlinks than belstone...and better DA
      If I take any PR0 domain and redirect it to say Facebook... that domain will become a PR10 which is FB's PR. That's a little trick that dodgy domain sellers use!
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      • Profile picture of the author MikeFriedman
        Originally Posted by IM Ash View Post

        If I take any PR0 domain and redirect it to say Facebook... that domain will become a PR10 which is FB's PR. That's a little trick that dodgy domain sellers use!
        Just to nitpick here, the domain does not "become a PR 10". It just fools the toolbar into thinking it is a PR 10. In reality, it is still a PR 0 page.

        That trick fools toolbars, not Google.
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        • Profile picture of the author IM Ash
          Originally Posted by MikeFriedman View Post

          Just to nitpick here, the domain does not "become a PR 10". It just fools the toolbar into thinking it is a PR 10. In reality, it is still a PR 0 page.

          That trick fools toolbars, not Google.
          Yeah, I know it is still a PR0. No one said anything about fooling Google! I was explaining to the OP how this anomaly occurs and the reason why a domain has PR that it should not have, or appears to have PR.
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          • Profile picture of the author MikeFriedman
            Originally Posted by IM Ash View Post

            Yeah, I know it is still a PR0. No one said anything about fooling Google! I was explaining to the OP how this anomaly occurs and the reason why a domain has PR that it should not have, or appears to have PR.
            I know what you meant. I just was pointing out that someone else who read what you posted might get the wrong idea and think that the trick actually creates a new PR 10.
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            • Profile picture of the author IM Ash
              Originally Posted by MikeFriedman View Post

              I know what you meant. I just was pointing out that someone else who read what you posted might get the wrong idea and think that the trick actually creates a new PR 10.
              I guess it could be taken that way by someone who does not know much about these things! Thanks for proofreading my posts... lol (and of course for clearing up any areas that may cause confusion)
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