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Backlinks and competitors

by SpeedofMoney
8 replies
  • SEO
    • |
After Google's latest updates, what will stop people from spamming other people's websites with backlinks that Google views as "bad." I haven't been doing IM for awhile (and don't plan to just yet) but I remember two or three years ago where 'experts' said that it was hard to lower the rank of a site by spamming links. From what I've read, presently, Google is doing some serious damage to sites acquiring lower quality backlinks. If I want to get back into SEO, should I be worried about this?
#backlinks #competitors
  • Profile picture of the author Sclark
    That’s true, getting a thousand of backlinks overnight, which can be done only in a spammy way, is an absolute no-no and frequently results in sites being sent to Google sandbox. Still, backlinks are the key to off-page optimization, PR and SERPs visibility, but, to put it briefly, the quality of these links makes optimization effective, not their quantity.

    For instance, good old directory submission and article submission still work, but only if you submit unique articles to respected directories in your niche. Guest blogging is one of the best off-page techniques, and it again deals with the content, which is engaging and valuable for readers. Overall, it seems that content marketing is becoming an adjacent discipline to SEO and needs to be incorporated in an SEO strategy at some point.

    I would also say that social media presence gained a lot of importance recently and all kinds of social signals are worth focusing at, since they are paying off in terms of both SEO and traffic inflow.
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    • Profile picture of the author studentmedia
      Originally Posted by Sclark View Post

      I would also say that social media presence gained a lot of importance recently and all kinds of social signals are worth focusing at, since they are paying off in terms of both SEO and traffic inflow.
      you right dear this is very much important for the seo persons now
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  • Profile picture of the author weston2012
    After panda and penguin, and the recent days, SEO is going natural and also spamming software cant get the search result even through your business Google sandbox.

    So why you will get spammy program as you want to make $ online...?

    You can PM me for safe search engine optimization #1 ranking.
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  • Profile picture of the author Associate9
    Originally Posted by SpeedofMoney View Post

    After Google's latest updates, what will stop people from spamming other people's websites with backlinks that Google views as "bad." I haven't been doing IM for awhile (and don't plan to just yet) but I remember two or three years ago where 'experts' said that it was hard to lower the rank of a site by spamming links. From what I've read, presently, Google is doing some serious damage to sites acquiring lower quality backlinks. If I want to get back into SEO, should I be worried about this?
    Think about it this way. There's no set magical number of spammy backlinks that will send your website to a google sandbox. The better your 'reputation' with Google, the more spammy backlinks are needed to bring it down. Also, relatively new websites are not targeted by competitors as they are not seen as a threat. That being said, as soon as a new website starts taking market share from the competitors, it already has some reputation with Google, and taking it down becomes much harder.

    ... And there's always the disavow tool.
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  • Profile picture of the author MktCoach
    I'm not sure "negative SEO" is a reality - in the sense that you can undermine your competitor by spamming with his links. There's a lot of talk that it IS - but NOT in my experience.

    I observe that low-quality links are simply rewarded MUCH less, so if a competitor already has good authority and lots of healthy links, you can't hurt him. And vice versa.
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    • Profile picture of the author SpeedofMoney
      That makes a lot of sense. Thanks for clarifying this! Makes me feel better about getting back into SEO.

      Originally Posted by Associate9 View Post

      Think about it this way. There's no set magical number of spammy backlinks that will send your website to a google sandbox. The better your 'reputation' with Google, the more spammy backlinks are needed to bring it down. Also, relatively new websites are not targeted by competitors as they are not seen as a threat. That being said, as soon as a new website starts taking market share from the competitors, it already has some reputation with Google, and taking it down becomes much harder.

      ... And there's always the disavow tool.
      Originally Posted by MktCoach View Post

      I'm not sure "negative SEO" is a reality - in the sense that you can undermine your competitor by spamming with his links. There's a lot of talk that it IS - but NOT in my experience.

      I observe that low-quality links are simply rewarded MUCH less, so if a competitor already has good authority and lots of healthy links, you can't hurt him. And vice versa.
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      • Profile picture of the author Maecenas23
        Let's make some things clear negative SEO existed and it still exist mainly because of the morron updates made by Google.

        I had some JV partners who were doing negative SEO 2 years ago on competitors with lots of success. It's a part of the game. Though, people who really know what to do and how to harm you will swimm only in highly competitive niches.
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  • Profile picture of the author PaulBaker
    Of course negative SEO is possible.

    Totally agree with what Associate9 said above though. Attempts at negative SEO are just as likely to backfire as they are to have an effect. And if they have an effect, then disavow.

    If negative SEO wasn't possible, Google wouldn't have needed to release the disavow tool.
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