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Zero clicks on adwords ads? What's wrong with these ads?

by TheEliteWarrior
8 replies
  • SEO
    • |
Hi,

I had launched my adwords campaign on Sunday and 2 of my ads were approved. However, until now there are 0 clicks on my ads. My ads have been ranked prominently 3rd for one ad and it was 5th for the other but still no clicks.

I'm suspecting that it has to do with the fact that my niche has a wide variety of product types and prices. I have a subniche of that niche which is pricier. The niche's price starts at $50 but mine is from around 190.

Here are my ads:

Ad 1-Ranked #3 now
Cheap Widget-From $190 Free Shipping
cheap-widget.mywebsite.com/
Limited Time Offer-Get Yours Now!

Ad 2-Ranked #11 now, was ranked #5 a few hours ago

Large Widget
large-widget.mywebsite.com/
From $268-Free Shipping
On Sale This Week-Get Yours Now!

Also, for ad 1 and 2 I've only exact matched only ONE keyword phrase while the recommended number is 10 to 15 keyword phrases

What could be the problem? How do I rectify it?
#ads #adwords #clicks #wrong
  • Profile picture of the author nik0
    Banned
    To help increase clicks you can put a certain macro in your title. So that if someone searches his search term get's replaced in your title and thus makes the ad much more relevant to the searcher.

    I forgot what the exact macro is but Googling a bit should help you find it.
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    • Profile picture of the author Jacob Sterbenk
      Originally Posted by nik0 View Post

      To help increase clicks you can put a certain macro in your title. So that if someone searches his search term get's replaced in your title and thus makes the ad much more relevant to the searcher.

      I forgot what the exact macro is but Googling a bit should help you find it.
      This can be very risky, since you are not aiming for people to click on your ads, but to buy stuff from you. This way, it can happen that people click on your ad because it looks related to their search, but they don't find what they were looking for there. So, you will have to pay the click, but you won't make a sale (at all).
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      • Profile picture of the author nik0
        Banned
        Originally Posted by Jacob Sterbenk View Post

        This can be very risky, since you are not aiming for people to click on your ads, but to buy stuff from you. This way, it can happen that people click on your ad because it looks related to their search, but they don't find what they were looking for there. So, you will have to pay the click, but you won't make a sale (at all).
        It's a good strategy to build some reputation with Adwords so that you pay less for future clicks cause of the history that it remembers. At least that's what I read in an ebook and it sounded somewhat legit.
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  • Profile picture of the author drewfioravanti
    How many impressions are you getting?

    Also, you ad is horrible. You are putting the price in there because you don't want to pay for clicks if people don't want to buy. And your ad is not making anyone want to buy. It is not telling them what the benefit of your product is. It is not piquing any curosity. It is basically. I have this for sale for this price. If you want to buy it, click here. If you don't want to buy it for this price, don't click. So...they don't.
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  • Profile picture of the author JasonB
    Actually, you need to atleast be in the Top 3, but in your case it looks like you need to bid a lot higher to over take the first position...

    I would give it a try no matter how high the click is going to cost you, but you can monitor it in real time and see if that's the case.

    I know that when I was doing adwords, I made atleast 5-8 different ads for the same product, with different titles and text to see what worked. You might have to do the same.

    Holla!~
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  • Profile picture of the author drewfioravanti
    It doesn't matter what position those ads are in. Noone is going to click them unless they want to buy the product for the advertised price...and have already made up their mind.

    You don't need to be in the top 3 positions to get clicks. You need good ads. I can run ads in the 6th position and hit my budget every day.
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  • Profile picture of the author Lucid
    I believe what Nik0 is referring to is the {keyword:} directive. Using it does not make an ad more relevant. It can attract the eye to your ad but doesn't mean people will click on it.

    What makes an ad clickable is promising something that the searcher is looking for. What's in it for them? It's not price, at least rarely. It's not saying you got the biggest widget (size usually doesn't matter in this case). Sell the sizzle, not the steak.

    You don't say how many impressions. Doesn't matter. What does your Quality Score say? QS is the key.
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