(not provided) in Google Analytics

8 replies
  • SEO
  • |
What is the thing (not provided) and (not set) in Google Analytics?
How can I get found the keywords hiding behind them?
Please help!
#analytics #google #provided
  • Profile picture of the author RaySaj
    unfortunately the (not provided) is traffic that comes from people who are signed into their google accounts and search.......Google decided to decrypt the messages....it is allso from IP addressses which come from proxy servers and so on.......not a lot we can do on this front i am afraid....
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  • Profile picture of the author jaisonjohn
    Google will not be able to crawl the secure pages that has SSL certificate and sources that are logged in, for these pages it displays the results as "not provided" while you go through the Google Analytics account.
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  • Profile picture of the author MsHeart
    More and more "not provided" results, soon it will be totally useless as everyone has a Google account these days. Use webmaster tools instead to see which keywords work and which not.
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    • Profile picture of the author larryboy03
      The majority of searches that come to my blog are (not provided) although, I'm sure you can see what page they landed on so that will give you a ruff idea what keywords brought them in.
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  • Profile picture of the author olmykh
    You can’t really influence the amount of “not provided” keywords in Google Anlytics.

    When a search is made on a secure Google webpage and the result clicked, the search term isn’t passed to the destination website. Instead, these visits are grouped together in Google Analytics under the keyword "(not provided)"

    I found several articles on the web about this issue. Think this one was most useful:

    SEMrush Blog | How to extract the data from

    So there are certain things you can use to find more data on your not provided keywords:
    1. Applying filters in Google Analytics
    2. Use the data from Webmaster Tools
    3. Check AdWords keyword report
    4. Make the use of geographical segmentation
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  • Profile picture of the author kimseo
    If the user is logged into any Google product while searching, the search will be conducted over SSL and the referral data related to that search will be hidden.Google groups these users data under "Not Provided". Google does not provide any way to access user data related to “Not Provided” keywords but there are few workarounds to get insights. e.g. you can use filters to get insights of "Not Provided" users behavior in landing page report or use traffic source report to understand popular keywords for your website.
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