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What is the importance of keywords in a web page?

by shanrocks1985
9 replies
  • SEO
    • |
I need to know the use of keywords in a web page and how it effects the search engine rankings?I will also be interested in knowing the best company providing keyword research at an affordable price.
#importance #keywords #page #web
  • Profile picture of the author m00d
    It's not difficult if you just do things naturally. If you were to write a 500 word article about Dodge Trucks you would naturally use the word Dodge and Truck the most. Google will see this and position your page in the search results accordingly.
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  • Profile picture of the author KenL
    If you don't have the keyword on a web page, how is the search engine going to know the web page is about that keyword?
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  • Profile picture of the author strategic seo services
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    • Profile picture of the author kaytav
      Originally Posted by strategic seo services View Post

      Here are some good on page optimization strategies for keywords:

      • Home Title Tag: your main keyword should show up twice here, with a variation of that keyword (eg: lose weight and weight loss).
      • H1, H2, & H3 Tags: these tags are very important(especially <H1>), and should always contain your keyword.
      • Keyword Location Within Text: try to place each your keyword near the beginning of the first sentence of each paragraph (maintaining at least 100 words between paragraphs).
      • Keyword Density: you should aim for a density of 3% for each keyword that you're targeting.
      • Use Your Keywords as Anchor Text on your page: link to an internal page on your site, and then link to an authority site (eg: wikipedia) that is related to your keyword. Always remember to use the "No Follow" tag (rel="nofollow") when linking to an external site.
      • Images: use the "alt tag" and rename your images to your chosen keywords.
      • Decorate Your Keywords: bold, italicise, or underline your keyword at least one time.
      • Google Loves Unique Content: your post should be between 850-1000 words and be well structured around your main keywords.
      Once you've added content and optimized your site, you should start creating backlinks to your site (or outsource this). The backlinks should be dofollow, relevant, and on pages with a high PR. High quality backlinks will increase your rankings and PR.
      I guess, you didn't read the title of this thread. Let me make it clear for you....

      What is the importance of keywords in a web page? You're explaining On page strategies to him.
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      • Profile picture of the author paulgl
        Originally Posted by kaytav View Post

        I guess, you didn't read the title of this thread. Let me make it clear for you....

        What is the importance of keywords in a web page? You're explaining On page strategies to him.
        "Julia" just spams a bunch of nonsense. "Her" list is bogus to begin with.

        I wonder if his mom knows he spends this much time on the computer.

        Paul
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  • Profile picture of the author Sue McDonald
    Keywords are essential. These are the words that people type in when they are looking for information. So if you wrote about "How to Toilet Train Your Dog" people searching for something like this may type in "Toilet train your dog."

    You can use Google keyword tool to find out what keywords are searched for in your niche.
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  • Profile picture of the author Velant
    Originally Posted by shanrocks1985 View Post

    I need to know the use of keywords in a web page and how it effects the search engine rankings?I will also be interested in knowing the best company providing keyword research at an affordable price.
    To answer briefly - Keyword usage on page is important and it may help you rank for the keywords on Google and other SEs.

    However, the right keyword usage will only help you to rank for low-competition keywords, while the rest require link building (also known as 'off-page' SEO).

    With regard to keyword research - there are tons of people on WF who does that. Just search WF for "keyword research" in post titles. If you need more help feel free to pm me.
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  • Profile picture of the author jhon once
    Keywords are probably the most important factor that can determine the success of any SEO campaign. They are the matched terms that fetch relevant results on a Search Engine. If chosen & optimized properly it can boost incredible traffic. On the flip side, if you fail on this very first step, the road ahead could be bumpy and most likely you will waste your time & money
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  • Profile picture of the author Campbell24
    Key words tell the search engine what your page is about.
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  • Profile picture of the author neverlastn
    Use variety. Google knows about synonyms and you *should use them*. Don't repeat your key-phrases. Use synonyms, use synonyms and make your text look natural
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