If you type in "mold remediation nj", my number 1 competitor isn't really the best romodel for SEO. Especially if you check their backlinks and notice that they all come from the same 2-3 sites. Then you see that they have tons of spun content on their site, are link stuffing and keyword stuffing.
Yet still, they rank really well. A ton of their keywords rank in the top 3. It boggles my mind how stable their rank has been and how they never budge.
So naturally I've been trying to copy them for about 5 months now. Around month 3-4 my keywords were ranking good. This last month my rankings have sucked. I'm still not gaining any stability.
With the amount of links I have built, I should not be on page 1 for my more competitive keywords. But comparing my own site to sites on pages 2-3, I have more relevant backlinks than those sites, yet I still rank back by pages 10-20.
I have no idea if copying my #1 competitor is such a smart idea anymore.
Its weird because some of the sites that rank under him, have more diversified backlinks from more different sites.
The biggest difference I seem to see here is age. The sites in the top 3 are all really old sites. Which is making me think it'll be impossible to compete with a 5 month old site.
I have NO ISSUES outsourcing SEO. And I've already outsourced it on 2 sites and got great results from a company doing all whitehat SEO.
But they are expensive. So I thought "maybe I can find someone cheaper on WF". The problem is, there are too many suppliers, and I feel like the only way I'll know which one is good, is by learning how to rank my own sites and what is the right/wrong way of doing it.
I started my own little network, and at first saw a major leap in many of my keywords. Problem is it didn't last long. Maybe I just need to build more links, I have no idea.
I think my real question is this. If you have an older site, can you basically get away with murder in the SERPS?
I'm trying to see the larger picture behind all of this, and thats what I see. The 2 oldest sites, don't seem to give a damn about a natural backlink profile. One of them has spun content all over the site. There are younger sites underneath them, with more links, more diverse links, that still can't touch the top 3 spots.
To me, it seems like if you don't have a 4-5 year old site in this niche, then you aren't reaching the top 3 no matter what you do.
Am I looking too deep into this or what?