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Google keyword question

by Ertgy
8 replies
  • SEO
    • |
What do you consider to be a good keyword search result? For example, I am considering selling products using a keyword(s) that results in 74000 averge monthly searches with low competition according to google. Is that a market worth exploring or would you require higher search results to even bother? Keeping in mind that the average product sale price is about $30 - $40 if that makes a difference.
#google #keyword #question
  • Profile picture of the author JamesLennon
    Is that 'exact' searches or 'broad'?

    If its 'exact' then you have a cash machine!
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    • Profile picture of the author nichecloner
      Usually any exact match with 20,000 or more is Great!
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    • Profile picture of the author Ertgy
      Originally Posted by Fixnotic View Post

      Is that 'exact' searches or 'broad'?

      If its 'exact' then you have a cash machine!
      thanks! It is an exact match.
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      • Profile picture of the author AmazonGuy
        First of all low competition as you say is probably for ppc (google adwords tools I suppose) which means theres not a lot of bidding being done. That said its probably not a very big "buying" keyword. A 20k a month keyword is not that easy to rank anymore . Have you done any analysis on the whole competitor site (domain age,incoming links,DA-PA) or just the webpage that ranks? Do you have its data (bounce rate , page views , visitor duration ? ) . Most clever marketers know that to rank such a high traffic keyword its either not worth it (informational mostly) or you have to go the long road to get authority first for your site building up small pages (lower hanging keywords - the long tail) and by leveraging alot of smaller pages power to eventually hit that big keyword to the first page of google.
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  • Profile picture of the author Alex Mensah
    For avenue are you using, that is, what is your gameplan. Is it google search engine or youtube marketing etc? If it's google I would advise you to look at the websites that are ranking for those keywords that you are targeting as well not just the shere volume of searches that keyword gets because that will determine whether you can get a piece of that pie or not.
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  • Profile picture of the author Miguelito203
    Originally Posted by Ertgy View Post

    What do you consider to be a good keyword search result? For example, I am considering selling products using a keyword(s) that results in 74000 averge monthly searches with low competition according to google. Is that a market worth exploring or would you require higher search results to even bother? Keeping in mind that the average product sale price is about $30 - $40 if that makes a difference.
    If you're thinking about creating a mini site, those search results are exact match, and have low enough competition to where you think you can rank and the keywords targeted, I would say go for it! $30 to $40 a sale isn't bad at all -- especially if that's for the front-end product and there are up-sells that convert on the back-end.

    Joey
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  • Profile picture of the author MktCoach
    You're not specific enough.

    Whether a keyword is "good enough" depends quite a bit on how you're planning to conquer it.

    If you're going the SEO route, then small-yield keywords are worthwhile because you can use them as stepping stones to conquer bigger keywords. There's a great strategy for that called seolater right here on WF in the WSO section.

    If you're going to pay per click, then you need to look at a bunch of factors. How much will you pay per click, how many clicks are you paying for - and what is your expected conversion rate. It's at that point that a per-unit profit becomes relevant because if you spend, say, $100 for, say, 100 clicks and you convert at 2% then 2x$30=$60, i.e. a loss of $40.

    So, a good per-unit profit is always an advantage, but it's actually secondary to all these other considerations. Also, your source of traffic (AdWords - or another ad network) will play into that.
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    • Profile picture of the author Ertgy
      Thanks for all the inputs. I am looking at selling a physical product so even though the price range is around $30 to $40 there is also cost of goods for the products. I am looking at using SEO to place high but will also play around with PPC. I have reviewed the competition's websites to see their links and I think I'll be able to compete.

      This is a specific niche within a much larger niche.

      thanks again for the posts.

      cheers
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