Negative Keywords -Using Adcenter

4 replies
  • SEO
  • |
I'm surprised this topic hasn't been brought up before. I used the search function and Google search and couldn't find what I was looking for so I thought I would bring it up.

I'm currently running a campaign on Adcenter. All my buyer keywords are running on {Exact Match}

One thing I noticed in the negative keyword interface is that it says:

"Keyword" = Phrase match negative keyword
[Keyword] = Exact match negative keyword

This is where I've been stuck. I don't know if it's telling you to run your negative keywords on phrase and exact. I currently have 136 negative keywords set on phrase and exact as of now.


My question is, for instance...if my good keywords are set to {exact match}. How should I run my negative keywords? Broad,Phrase or Exact?

Or does it matter? I'm surprised I couldn't find a tutorial on this.
#adcenter #keywords #negative
  • Profile picture of the author Karan Rawat
    Yes Pal this is really a very good topic .. to discussed, but the question is who will disclosed this..? because negative keywords are also good for SEO.
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    • Profile picture of the author Saintsfan40
      Originally Posted by Karan Rawat View Post

      Yes Pal this is really a very good topic .. to discussed, but the question is who will disclosed this..? because negative keywords are also good for SEO.

      Agreed. And it could be just the one area that can make or break a campaign.
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  • Profile picture of the author MktCoach
    It's been a while since I last used AdWords, but I believe it's the same as with regular keywords, only in reverse.

    If you want to exclude a specific keyword from your campaign, make it exact if it's only that keyword in isolation, but make it phrase if ANY usage is disallowed.

    So, if your niche is "dog training" and you have a keyword set developed for it, but want to exclude ALL instances of "bird dog", then exclude it as "bird dog" (phrase). However if you're okay with some contextual uses, just not "bird dog" on its own, then excludes it as [bird dog] (exact).
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    • Profile picture of the author Saintsfan40
      Originally Posted by MktCoach View Post

      It's been a while since I last used AdWords, but I believe it's the same as with regular keywords, only in reverse.

      If you want to exclude a specific keyword from your campaign, make it exact if it's only that keyword in isolation, but make it phrase if ANY usage is disallowed.

      So, if your niche is "dog training" and you have a keyword set developed for it, but want to exclude ALL instances of "bird dog", then exclude it as "bird dog" (phrase). However if you're okay with some contextual uses, just not "bird dog" on its own, then excludes it as [bird dog] (exact).
      Makes better sense to me since I'm on (exact) I should exclude certain keywords as (exact). Now I'm starting to get it.
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