Then I noticed in the googlewebmastertools that my CTR was 2%, then even dropped to 1%. And then I started to realize...
Not only that would mean less traffic, but it seems like it would also shift the ranking position, making it less relevant result, and thus harder to promote.
- Now I've completely rewritten the meta description and expect to see some improvement. The question is about the titles, I don't see much room for improvement there other than making some decoration. On one hand, it does make the result more prominent in the serp, on the other hand it gets more distractive and harder to read.
This is how I decorated my title right now:
• • • Keyword - BrandName • • •
And I'm curious to see the results. Did any of you guys try doing this, could this really improve CTR? Or would it actually look less relevant or spammy and would only hurt it?