Penguin - Start afresh?

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A lot of people advise to start afresh with a new domain for sites which have been affected by the penguin update.

As penguin is almost entirely based on a sites backlink profile then wouldn't it make more sense to use the linkdisinvow tool to remove any bad links? Obviously as there has only been three penguin refreshes since the first penguin update on April 24th 2012 it would take some time, but wouldn't it make more sense than starting on a new domain especially if your site is already ranking on bing and yahoo.

Also, why do people say to use the linkdisinvow tool only as a last resort? What is the difference of links being removed manually compared to being removed with the disinvow tool.
#afresh #penguin #start
  • Profile picture of the author LiftMyRank
    I would say because the penguin slap/penalty is attached to your domain, not the actual links or domains pointing to your site, so even if you removed all the links then you will still likely be in the doldrums, google purposely doesn't make it easy to get out of a penalty, if the linkdisavow tool worked like that, there would be no risk in doing seo, cause if you got a slap then you could simply disavow all the links then bam your back ranking, unfortunately it doesn't work like that, and google even said themselves "they'll only disavow what they want to, not everything you submit", plus I think disavowing links is kinda selling out to google, plus you're admitting engaging in link building, especially if you disavow more than once. Imo, once a domain is penalized it's permanently tainted, sort of like somebody with a criminal conviction, sure they may be out of jail but they've still got that stain on their record...
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    • Profile picture of the author troybh
      I believe that google is tolerant of sinners but they must totally repent, totally disavow their bad ways and stay their time in purgatory. Only after that will google let them out of jail but slowly. Probably putting them in a halfway house for a while and then on probation with and ankle bracelet on that signals to google whenever you step an inch out of line.
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    • Profile picture of the author cooler1
      Originally Posted by John Moore View Post

      I would say because the penguin slap/penalty is attached to your domain, not the actual links or domains pointing to your site, so even if you removed all the links then you will still likely be in the doldrums, google purposely doesn't make it easy to get out of a penalty, if the linkdisavow tool worked like that, there would be no risk in doing seo, cause if you got a slap then you could simply disavow all the links then bam your back ranking, unfortunately it doesn't work like that, and google even said themselves "they'll only disavow what they want to, not everything you submit", plus I think disavowing links is kinda selling out to google, plus you're admitting engaging in link building, especially if you disavow more than once. Imo, once a domain is penalized it's permanently tainted, sort of like somebody with a criminal conviction, sure they may be out of jail but they've still got that stain on their record...
      I see. So if the penguin penalty is attached to your domain then what is the point of the linkdisinvow tool if it doesn't recover your site from an algorithm update like penguin?

      When you say it's "Imo, once a domain is penalized it's permanently tainted", do you mean that domain can no longer rank for keywords in the top 3 spots in the SERPs? It's seems very odd that Google would permenantly taint a domain when no one can control what links are built to their site.
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  • Profile picture of the author squadron
    Originally Posted by cooler1 View Post

    A lot of people advise to start afresh with a new domain for sites which have been affected by the penguin update.

    ...
    I haven't seen any good news anywhere about the link disavow tool working. What I do know is that getting a new "brandable" domain and doing a page for page 301 redirect from the penalised site to the new site does work. [Hint: do not attach the new site to any Google webmaster tools account and register the new domain with very different name and address details just to be safe]

    In my experience it took about 3 weeks to recover the rankings. The good thing is if it doesn't work out all you have spent is a bit of money on a new domain name and an hour or so of work. And you can turn it off whenever you like.
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  • Profile picture of the author PerformanceMan
    When you're spamming Google with low-quality backlinks - which you are when you get demoted by Penguin - you should be prepared to move on from a domain.

    You knew the risk. So why cry when the hammer falls? The 'disavow tool' was built for dreamers who wish they could whine their way out of penalties. The world doesn't work that way - and neither does Google.

    Starting over is the only way to ensure the penalty quits mattering.
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    • Profile picture of the author kaytav
      Originally Posted by PerformanceMan View Post

      The 'disavow tool' was built for dreamers who wish they could whine their way out of penalties.
      Lol.... Nice one
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      • Profile picture of the author PerformanceMan
        Originally Posted by kaytav View Post

        Lol.... Nice one
        Thanks. The 'disavow tool' is another way for Google to collect intelligence. People submit lists of websites that they 'feel' are poor quality or 'spammy.' What does Google do with a list like that? We can only imagine.

        The disavow tool idea seems so unethical. The webmasters who are 'disavowing' the links are the ones you put them there in the first place in 99% of the cases!
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    • Profile picture of the author cooler1
      Originally Posted by PerformanceMan View Post

      When you're spamming Google with low-quality backlinks - which you are when you get demoted by Penguin - you should be prepared to move on from a domain.

      You knew the risk. So why cry when the hammer falls? The 'disavow tool' was built for dreamers who wish they could whine their way out of penalties. The world doesn't work that way - and neither does Google.

      Starting over is the only way to ensure the penalty quits mattering.
      The fact of the matter is though people can't control who builds links to their site so by Google penalizing a domain for low quality backlinks they are giving a green light for unethical folk to do negative SEO and get peoples domain permenantly penalized.

      Also, penguin doesn't only trigger if someone has been spamming. If someone manaully submits articles to an article directory and lots of low quality sites and AD's syndicate the article then the site has a chance of penguin triggering.

      The disinvow tool was probably built because Google knows that Webmasters have no control over what links are built to their site so it's only fair they can choose to disallow links. The very definition of penalty is a temporary punishment so anything permenant is too drastic especially considering how limited a webmasters control is over linking.
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      • Profile picture of the author PerformanceMan
        Originally Posted by cooler1 View Post

        The fact of the matter is though people can't control who builds links to their site so by Google penalizing a domain for low quality backlinks they are giving a green light for unethical folk to do negative SEO and get peoples domain permenantly penalized.

        Also, penguin doesn't only trigger if someone has been spamming. If someone manaully submits articles to an article directory and lots of low quality sites and AD's syndicate the article then the site has a chance of penguin triggering.

        The disinvow tool was probably built because Google knows that Webmasters have no control over what links are built to their site so it's only fair they can choose to disallow links. The very definition of penalty is a temporary punishment so anything permenant is too drastic especially considering how limited a webmasters control is over linking.
        You, me, and Google all know that in many cases webmasters DO control who links to their websites and how. If they weren't making that distinction than there would be no link-based penalties. That's actually how it was in the past. After their changes last year it's clear they're constantly penalizing websites for 'unnatural links.'

        I have had websites de-indexed by Google (for selling links) That's basically a 'permanent penalty.' Google is not even trying to be fair any more.
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  • Profile picture of the author inetguru_987
    I would agree to start fresh. I've been dealing with a penalty since last October. I redirected a penalized domain and it took two months for the new domain to get ranked (probably the same time to rank a site anyways). The penalty must have expired because the site started ranking only to get slapped again a month later.

    Google said they want to see efforts of removing the links so I told them I removed the redirect and the new domain is clean. Seems to easy because I feel they want you to put some work into it to have the penalty lifted.

    If this doesn't work I'm putting the redirect back in place and build ten times the amount of spammy links because bing and yahoo don't mind. So my strategy going forward will be a emd with a ton of links to rank on bing and yahoo and a really clean site to rank on google.
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  • Profile picture of the author inetguru_987
    At least in my niche it is the big names and site that have a lot of content that make it to the top.
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  • Profile picture of the author DNChamp
    Personally I would not start over. I was hit by Penguin in April 2012. I was on page 1&2 for 80% of my keywords and then BOOM....nothing past the top 100...I thought about starting over but when I realized that for one it was not really about my links BUT about my anchor text I got into overdrive around August and for the first few months I did 1 keyword and 4 generics, so if I was doing a link build on 2 keywords I would also include 8 generics (mixed in with my url and brand name as awell)

    Come to today I am back and better then before. It was not overnight by any means BUT I did get back to where I was and some keywords are doing even better. So depending on what your site was I would say dig deep and climb your way out. It can be done!
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    • Profile picture of the author cooler1
      Originally Posted by DNChamp View Post

      Personally I would not start over. I was hit by Penguin in April 2012. I was on page 1&2 for 80% of my keywords and then BOOM....nothing past the top 100...I thought about starting over but when I realized that for one it was not really about my links BUT about my anchor text I got into overdrive around August and for the first few months I did 1 keyword and 4 generics, so if I was doing a link build on 2 keywords I would also include 8 generics (mixed in with my url and brand name as awell)

      Come to today I am back and better then before. It was not overnight by any means BUT I did get back to where I was and some keywords are doing even better. So depending on what your site was I would say dig deep and climb your way out. It can be done!
      When did your site actually recover? Was it in October?

      Did you edit the anchor text for your existing backlinks or just varied the anchors for newly built links?

      Do you think your site probably recovered because in your case penguin triggered because of unnatural anchor text rather than low quality links? So recovery would be much harder in the event of low quality links.
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      • Profile picture of the author DNChamp
        Originally Posted by cooler1 View Post

        When did your site actually recover? Was it in October?

        Did you edit the anchor text for your existing backlinks or just varied the anchors for newly built links?

        Do you think your site probably recovered because in your case penguin triggered because of unnatural anchor text rather than low quality links? So recovery would be much harder in the event of low quality links.
        It start taking a major swing in November so it will take a few months. I did not editing but what I generally do is take all the indexed Tier 1 links and build Tier 2&3 links to them.

        In this case I did new links but with the varied the anchors for all new link building done. I did not do those high blog networks that were taken down. I am 99% sure my case was due to exact anchor text and to much of it. Before Penguin I never did generics just my main KW.

        your link building should never be spammy to begin with so as long as your links are good keep up with the anchor dilution and you may come back
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    • Profile picture of the author squadron
      Originally Posted by DNChamp View Post

      ...I thought about starting over but when I realized that for one it was not really about my links BUT about my anchor text I got into overdrive around August and for the first few months I did 1 keyword and 4 generics, so if I was doing a link build on 2 keywords I would also include 8 generics (mixed in with my url and brand name as awell)
      I watched a video put out by the Market Samuri people last week stating that in terms of anchor text ratios the best ratio is 40 / 40 / 20 with 20 being 20% of the links being the keywords you are trying to rank for, they call these target links.

      You can see the video here (fast forward to minute 4 to get ot the guts of it): http://content.noblesamurai.com/back...lthcheck-tool/

      They have some new-fangled tool that helps you see your ratios. I don't know if I believe it or not, but it is very interesting.

      The remaining 40 / 40 is 40% generic click here type links, and 40% brand descriptive links.

      In summary:

      widget resurfacing new york - 20%
      Willys Widgets Warehouse - 40%
      more info here - 40%
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      • Profile picture of the author DNChamp
        Originally Posted by squadron View Post

        I watched a video put out by the Market Samuri people last week stating that in terms of anchor text ratios the best ratio is 40 / 40 / 20 with 20 being 20% of the links being the keywords you are trying to rank for, they call these target links.

        You can see the video here (fast forward to minute 4 to get ot the guts of it): Backlink Healthcheck Tool | Noble Samurai

        They have some new-fangled tool that helps you see your ratios. I don't know if I believe it or not, but it is very interesting.

        The remaining 40 / 40 is 40% generic click here type links, and 40% brand descriptive links.

        In summary:

        widget resurfacing new york - 20%
        Willys Widgets Warehouse - 40%
        more info here - 40%
        While this may work there is no setting in stone so a lot of this is trial and error. What works for me and you may not work for the next site but I will agree it is a good guideline though to look at
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  • Profile picture of the author Make Money Ninja
    I would spam diverse anchors. I think most of penguin is anchor text.

    Just my opinion, never been effected. Just from correlation studies, that seems like the way out.
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  • Profile picture of the author radivoj
    it was panda updates Google penguin update didn't happen yet, last update was May 2012 the coming update will be the big one Google will specifically targets large link network...
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