Most Badass Local Seo Tips?

18 replies
  • SEO
  • |
I am doing some local seo for a few clients, and while I have my head wrapped around the idea pretty well I believe, I think it would be cool to see what other warriors consider good local seo.

If you want to share, lay it on me :-)

From my experience, it shouldn't be too hard to rank local companies for their areas depending on where you are. Most of my clients live in a fairly small town whose business community are not overly keen on digital strategies (mainly because it is a fairly untapped market for it, so they just are not aware of it).

Looking forward to hearing what you guys have in your own arsenal.
#badass #local #seo #tips
  • Profile picture of the author Joseph Michael
    Reputation management is a pretty easy sell, finding companies with bad reviews, and coming up with strategies to combat this is worth a lot to small businesses.

    Otherwise I would get your foot in the door by building them a free facebook page or mobile site, then talk about marketing!
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  • Profile picture of the author MikeFriedman
    It's all about citations. Citations, citations, and more citations.

    For SEO news, discussions, tactics, and more.
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  • Profile picture of the author FakeItTilYouMakeIt
    I have had success packaging local SEO with other lead generation methods for small businesses and and also online presence and branding. One stop shop. At the end they have an SEO friendly site (thanks to my web designer), a top spot on the SERPs (that's me ), a consistent representation of their company across the internet (branding), they are cracking on social media and they have several other sources for traffic/leads so that they are never fully dependent on Google. I know "full service" doesn't work for all kinds of SEO but for small businesses it has worked great. My clients are too busy running their businesses to worry about hiring a different company to do each thing.
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  • Profile picture of the author K1
    What other sources of traffic to do you use fakeit?

    Does social media work well for small businesses?

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  • Profile picture of the author FakeItTilYouMakeIt
    For example service based businesses can get leads from sites like thumbtack, angie's list, and niche specific service directories. Email marketing can also generate non-Google traffic. Free classified sites can be great depending on the niche and what's popular in the local area. Craigslist is of course the big one but backpage, ebay classifieds and others can be good if they are popular in the geographical area where the business is located. Know the area, know the niche, find local lead sources for the client and they won't cry every time Google does that little dance Also... offline. If you can advise them on offline lead generation then you will have more referrals than you know what to do with. HTH

    PS- I look at social media in local SEO as more about online presence and PR than real traffic generation. (flame away!) Though when you start reaching out to local people that aren't already your clients there is always a potential for new business. The keywords there are "local people"
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  • Profile picture of the author Hansons
    Increasing activities in those area where you can find local forum, local classifieds sites, local social networking sites, then it would work good, there is no doubt to it.

    Also, you can make use of flyer ads, it would help for popularity and building brand names as well.

    Is your website Hacked? Try ->
    Is Google Analytics installed Properly? Test ->
    Impersonal Google search? Check ->

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  • Profile picture of the author GregtheWriter
    Awesome stuff guys.

    One question I have wondered is, how does one find the traffic in local keywords?

    For example, I live in Anchorage Alaska and I am sure people search for AK locksmiths or Anchorage sushi restaurant all the time, alas Google's keyword tool wouldn't show up the volume simply cause there is not enough volume to be recorded.

    I would love to get advice on targeting high volume keywords in a local area and how to do it.
    Free Video Series Show You the Exact Tools Six-Figure Affiliate & Network Marketers Use
    Attract. Sponsor. Build an Empire.

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  • Profile picture of the author LiftMyRank
    Setup authorship, google places, then get citations, local directory mentions, social likes from people in the area, etc....
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    • Profile picture of the author aaronrobb
      Quick question here, and maybe it was addressed elsewhere, but i thought i'd keep this thread going:

      What is the best way to have your citations laid out on a website? I'm asking in terms of if you have a website that lists companies, how should the name/addresses be coded to best utilize them as citations?

      Is there a benefit of using microformats?
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  • Profile picture of the author FakeItTilYouMakeIt
    Wow local SEO in Alaska... Hey maybe you'd have a monopoly I think you really can't determine the number of searches if Google won't tell you because that data can only be obtained from Google.

    Alaska is an interesting setting for Local SEO, on one hand you have to figure that most of the population is native, born and raised. So those folks know what they need and they know where to find it. People that would be searching would be seasonal workers and tourists. So the big search terms for Alaska are going to be geared towards them in areas where they arrive and live (temporarily). The hospitality/entertainment sectors would be a good market for SEO services, then too medical facilities, emergency services (like locksmiths but good luck with that ) and any business geared toured tourism.

    Probably not a great answer to your question, I'm just thinking out loud. Fascinating stuff.
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  • Profile picture of the author FakeItTilYouMakeIt
    I don't worry about using microformats for small business websites UNLESS my competitors have implemented them. Then I will implement to level the playing field. Honestly, I feel like it's overkill for most local SEO clients. JMO
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  • Profile picture of the author kdorothea
    Good local SEO is difficult to define in a few words, one could write a whole book about it. Various users already mentioned the basics of local SEO: First of all make sure you inform your customers well about where exactly your business is. Best thing to do this is to include the business address on all your site's pages. Afterwards go to Google, Bing and Yahoo maps and create local map listings for your business. The next two important things that count are:
    1. Citations - get your brand mentioned all over the web (on local blogs, portals and directories)
    2. Reviews - ask your clients to rate your business and leave reviews on your Google+ page.
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  • Profile picture of the author RedShifted
    I agree, you could definitely write a book about this and still not have covered everything.

    However, I can tell you what I've done for my local business. Usually my main focus is just domination. Having a strong presence in as many different places as possible.

    1) Google+ and all the top local directories (yelp/yellowpages/yahoo/insider pages/etc etc). But don't just get a ton of citations, actually work on promoting all of these listings. Get reviews on all of them (slow is better than doing it in waves). Get likes on their yellow pages listing. Get reviews on their site AND their google plus so they get that dual counter in google SERPs.

    2) Local Website SEO - Geotarget as many different towns as possible. Get a youtube video on the bottom of every page. I noticed if you do this, google will sometimes show the video thumbnail next to your site, like it does for youtube.

    I also noticed since I started outsourcing SEO on my site, my google local has rocketed up ther SERPS for various keywords. So website SEO definitely helps with with google local rankings.

    Get the site ranked for big keywords and tons of long tail/geo targeted keywords.

    3) Youtube domination - Youtube is so freaking awesome its unbelievable. I Geotarget on youtube targeting as many local towns as possible. Then I do some quick backlinking in scrapebox. Whats awesome about youtube is you can rank these geotargeted videos above google places in a very short period of time. And you can also use these geotargeted youtube videos on geotargeted pages of your site. Link from the video those pages as well, so google knows they're yours.

    With these 3 alone, you can wind up with your website, google places, AND youtube videos showing up in the top 5 for many different long tailed searches. Its a great way to really fill up the SERPS.

    4) Craigslist - I don't personally care about backpage or ebay classifieds, I prefer to just saturate the crap out of CL. I use simply image ads, but I don't go insane with graphics. I use a yellow background on all my ads, and highlight parts of my copy to appeal to ADD type folks. I also track impressions using imgur to know what the best times are to post. I've been going back and forth for a while now between paying a guy on BHW to do the posting (guy has tons of accounts), and some months I'll use my own 11 accounts to do the posting. Which are registered to the numbers of friends & family. But for certain niches, especially home improvement, craigslist is a blessing. Always be sure to tag underneath the image ads with as many relevant keywords as possible. So they pop up when people search. And use the "location" part to its fullest extent. You can extend your headlines this way.

    5) Local website/forums are great. For my state, there is "". There is always a lot of local folks on that site so I do some posting there as well. You should see if your state as its own website just make sure it actually gets decent traffic.


    About finding keywords with the adwords tool.

    For local keywords, you need to make long lists and run them through 100 at a time. This is how I do it. And I was able to find a lot of towns that have recorded traffic, so I make it a point to target those a bit heavier.

    What I do is go on wikipedia and find a list of all the towns in my state. I copy their chart, then paste it into excel. Then I highlight the towns column, copy it again, and paste those words in an msword document. So I get a list of all the towns.

    Then I spend an hour or so adding/finding/replacing keywords, so I wind up with long lists of towns, with various different keywords. Here is a short example -

    I'm not posting the entire list (its looooong) but enough for you to get the point.


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    I basically just use find and replace to replace the keywords and generate more lists.
    Then I run these through adwords 100 at a time, and depending on your niche, you'll notice various towns pop up with traffic. Its not as much work as it sounds like. My list is about 60 pages long which = about 30 searches using the keyword tool.

    Even though my ultimate plan is to target every town in the state, I promote the towns/counties with traffic more. I also reduce the list for all those locations, then make a seperate list just for keywords with traffic.

    Anyway, thats basically how I do it!

    Good luck - Red
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    • Profile picture of the author invisionworks1
      who do you use for outsourcing SEO on your site ?
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  • Profile picture of the author freeadstime
    Others have already covered the month important ones, plus you can always post a local number within the site. Search engines do understand the area codes and addresses on the site and you probably would get a bit of boost, if you have these on the site.
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  • Profile picture of the author IamGrace
    If you want to go above and beyond than any other company, you need to have smart Marketing Strategies, Social Networking and Reputation Management.
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  • Profile picture of the author CleanSEO
    Citations are the biggest factor for success at Local SEO. You will want to develop a system. Here's mine...

    1) Have complete and accurate information for the business before you begin so you can compare it to existing listings and of course for the creation of your new citations. You'll want to make sure the company information matches across the board, that's your goal.

    2) Locate all existing citations for the business, noting any discrepancies in the company info and also any listings that aren't completely filled out as well as duplicate listings. You can run the free scan at Yext to find some but if you do a high volume of citation work White Spark is pretty good for this too.

    3) Fix as many of those "problem listings" as possible. Claim those that are unclaimed, you can contact the site administrator as a last resort as well. Try to get duplicate listings removed (duplicate as in two or more listings of the business in the same directory.)

    4) Now it's time to create your new citations. There are plenty of good directory lists out there so I won't bore you with mine Make sure to keep track of the citations you create. Make it easy on yourself and try to use the same username and password for all of the listings. As a matter of ethics your client should get a list of the citations you've created along with the logins.

    5) When you've covered the big directories it's time to spy on the competition. Locate all of their existing citations and submit your business to the best of those too. Mike Friedman has an excellent video on how to do this with Scrapebox.

    6) Locate other citation sources in the local area where the company does business. This is really an art, practice makes perfect. Don't submit just to submit, you can afford to be choosey. Look at PR, submit where it makes sense to legitimate pages.

    Pretty basic stuff, hope that helps.
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  • Profile picture of the author SuzyBureau
    Though it can be hard to rank for generic terms in search engines, if you add a geolocator term to the search queries you would like to optimize for, you have a much stronger chance!

    For example, if you're looking at providing local SEO for a veterinarian in Columbus, Ohio, you would provide the highest value to your client by focusing optimization around terms like "veterinarian in South Columbus, OH" or "veterinary services in south columbus, OH", rather than "veterinarian" or "veterinarian in Columbus" in general. By adding a geolocator term, you indicate to search engines that you're looking for a result within a local area.

    After all, if your veterinarian client is in Ohio, they won't care if they show up in search results in Alaska -as it will provide no value to their business.

    So in terms of rankings, this can be a great start!
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  • Profile picture of the author olivia69
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