adwords question: How to increase ad relevancy?

1 replies
  • SEO
  • |
HI all warriors..

I want to ask, about how to increase ad relevancy score? I see in my adwords campaign the ad relevancy is below average. How to make it up?
#adwords #increase #question #relevancy
  • Profile picture of the author Mike R
    You want to make sure there's continuity from keyword-to-ad (keywords are used in Ad Copy) and then from ad-to-landing Page (keywords are also found on lander).

    Specifically with regard to JUST the Ad Relevance part, try using a keyword-rich Title AND the keyword somewhere in Description Line 1 as well.

    Keep in mind, you're writing for 2 audiences: Google 1st and users 2nd. Write ads that make both happy and you'll be in good shape!
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