My google local / control panel / analytics is saying that 50% of my traffic, is coming from a keyword phrase I'm not even trying to target.
For instance, its not in my description, not in my headers, not in my reviews, I only used the phrase ONCE on my site, but happened to bold a paragraph that the phrase was in.
This is my google cache -
Mold Remediation NJ | MMRG Mold Remediation & Basement Waterproofing-
I realized that was a stupid thing to do, bolding that entire paragraph.
But my google local says that 50% of my traffic, is coming from the phrase "all county waterproofing".
Then the other 50% from the keyword I'm actually trying to target, which is "mold remediation nj".
HOWEVER, when I search "all county waterproofing", I do NOT see my google local show up ANYWHERE. Even if I click on maps, and go through the page, I don't see my listing anywhere.
But I know the page will pop up if you search "mold remediation nj" locally.
Regardless, I removed that entire paragraph a couple weeks ago. And apparently my google cache hasn't updated yet.
My question is... is it possible that those analytics are wrong? In my google local control panel?
Because according to those analytics, I'm getting a lot of traffic for that phrase, which is ridiculous. If you type in that phrase, that businesses google local comes up, not mine. Initially I wanted people to know that we were a division of that company, but since the owner doesn't take care of his online presence, I don't want any relation to them online. Which is why I removed that paragraph.
Does anyone know if there is a better way to track google local traffic?
I don't trust what my control panel is telling me. It can't be accurate.
Thanks - Red