When do PPC ads go down and go up?

1 replies
  • SEO
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Are there specific holidays or seasons when PPC ads go up in terms of impressions and CTR or go down?
#ads #ppc
  • Profile picture of the author Mike R
    It depends on what vertical you're talking about. Around Christmas/New Years, traffic is usually down for financial services but WAY up for apparel, electronics, etc.

    Some verticals get way less traffic over weekends, whereas others get a spike in traffic on the weekends. So it really just depends on the vertical.
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