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Extending the range of Google+ local / Places

by Danielm
4 replies
  • SEO
    • |
I'm working with a local retail business, they've got a huge shop and pull people from pretty far away. Their google places page only shows in their town. The towns here are really small, so if you even go 5 minutes away to the next town they don't show up, but people from much much farther show up.

Their listing is verified, complete, they have videos, pictures, etc.

What I had been doing to try to get around it is building landing pages for other towns, all unique and ranking them but then you'd have to search for "business niche in city" to find it. Vs just searching for the business niche while in that city and showing up in the places listings.

I'm not trying to make up fake addresses or extend it all that far, just to the area where they already serve. They are currently paying a ton in PPC to cover those other areas and making a new landing page for every little town and ranking them takes awhile. Ideally we'd like to just be able to increase our coverage in places which lots of other shops seem to be doing but 'm not sure how.

Any ideas?
#extending #google #local #places #range
  • Profile picture of the author Danielm
    Forgot to put in there too, there are a good amount of citations, more than the other places that are listed too from what I checked.
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  • Profile picture of the author CleanSEO
    Banned
    No quick fix but I would suggest making a list of all the towns you want to cover plus your keywords phrase: Nowheresville+keywords, Tinytown+keywords, etc (basic yes, stay with me ) run that list through Google keywords tool, put those towns in order by number of searches and focus on the bigger markets first. If I live in a tiny suburb of a big city I might use that big city in my search string anyways if I'm the consumer.

    So... identify the major players first, those might get landing pages. Depening on how competitive your keywords are you might be able to rank for the smaller cities with a blog post so don't work harder than you have to. HTH
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  • Profile picture of the author Danielm
    Helpful, yes. So I'm on the right track with the landing pages, was hoping there was a tweak to our google+ local just to extend the range a little bit though. The major city that is nearby is a big one with tons of competition, but we're not even really trying to target that as it's far enough and a totally different clientele than they server out in the suburbs.

    One thing I did notice though. For one of the other town landing pages I built and ranked, now we show up in google places in that town too with our main url, coincidence?
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  • Profile picture of the author InsightIM
    In my experience, having an "areas served" part of a page on your website helps. Google does look for cities and states on your website. We are near Fort Wayne and Pittsburgh and have lots of little towns around both cities. That helped us get ranked for those little towns.
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