Please add anything I might have forgotten and "Gurus" please mention something you think is wrong or we can discuss it at least.
The site which I will be showcase is going to build up to hopefully be an authority-mega site and is in a very competitive niche.
For those just starting out with amazon sites it’s better to just pick a category and get deeper into one of the subcategories.
Mine is in the pc-electronic niche but covers 16 categories , this is not for anyone that has just started and will probably take over 2 years to see significant traffic growth but the good thing is that I am already at around 500 uniques a day after 8 months of launch.
It would be better for a newbie if for instance you like kitchen appliances instead of building a whole site around anything to do with kitchen appliances to build one on only microwaves, become the best freaking site about microwaves on the internet.
Setting up the site
I have build my site on drupal with the help of my brother which is a programmer. There were a lot of hours put in to make it what it is today and customize it to my preferences.
It would be better to start of with wordpress as theres a lot more information to setup your site just by googling and a lot of tutorials on getting your site customized and seo optimized.
The do’s and donts
Auto tags and other plugins that autogenerate pages will get you in more trouble than what you think. Other than that it will spread your sites authority (serp weight) and your articles will be harder to rank.
Try to make each page as unique as possible , even category pages as not doing this will trip a duplicate content algorithm and your serps will tank.
Keyword research can be found on a lot of forum posts and is relatively easy. I prefer to just use google keyword tools and check who already ranks in the serps. Then I add variations of the keywords , with best – 2013 –reviews and so on, this will rank both the main keyword with alternatives.
On my site I have mixed up single product reviews , best lists , tutorials and some other things related to my niche to have differentiation in traffic .
I want the long tail the head and any other terms that bring in traffic on each separate category and article.
It is better to target low competition terms that have low traffic and then slowly target higher search terms with tougher competition.
Do not only do single product reviews as these are not ones that earn links from visitors and deteriorate (lose value over time) unless they are something super special.
This is one of the most overlooked things that new affiliates do.
If your content is shit it doesn’t mean you won’t rank , but when people start reading they are going to press the back button or won’t trust you as an authority and you will not earn.
One of google’s metrics to rank is visitor duration and bounce-rate. You will rank for half a day with crap content then disappear for ever.
PEOPLE DO READ REVIEWS and most people that are looking for products to buy have a general idea and understand when someone is just writing reviews to sell.
Don’t be overpromotional pushing them to amazon, try to be honest that this is a high-priced Item , or that this is not for this kind of person, this one is for those looking for something cheap, pros and CONS. (These will actually bring in extra longtail traffic).
Always watch out what competitor sites (aged good sites) are doing and how they offer their content. They are there for some reason and that means they have an understanding of their users and what they want. This can also be a great inspiration on how to make your content outstanding and even better.
I have written content on my niche and I am very picky on what content will be posted to my site. I read and edit (tailor) every piece of content on my site. I hate overpromotional and I also hate badly formatted articles. I want to offer my users value.
I have tried all kinds of writers but those that are worthwhile cost a lot at around $30+ per 800 word articles. Researching before writing is a must and having a person that actually knows a thing about the products should be your number one priority. Google loves longer articles thats why they rank higher in serps. Add value (extra info that’s not available elsewhere).
You should link to other articles that are relevant to what you are writing either being a category or a single post that will inform users more on what they are looking for.
Use breadcrumbs to category pages to reinforce relevance to your articles in that category.
One problem I have with my site is relevant sidebar links as I can’t find something that will target other articles in the same category only. Wordpress users can google and find a solution with custom code for that.(Read yukons post for how to silo a site)
Don’t go overboard with mentioning your keyword 100 times use it in your H1 and when relevant in the post and sometimes in h2 tags (use lsi keywords aswell)
Build relevant profiles on facebook,google+,twitter and use stumbleupon to get traffic rolling till you rank. Always post a new released article whenever you add something new.
Don’t do fiverr and all those 10000 link shit. Don’t hurt your site before you earn.
Launch some videos on youtube make your content videos (these are no follow) but will help get users to view your articles for free.
Launch some slides on slideshare (you can reuse your content in slides).
The cherry on the cake is to launch a contest where users like and share your articles or comment on them .
Promote them through free or paid contest services.
This will help google crawl , index and rank your site faster.
You will also make some money of sales if your clever enough.
Brainstorm ideas not the typical make forum post , guest post SHIT!
Read about this by searching through google and how to add it to your site.
This will bring you traffic from personalized results when you start getting contacts to add you or circle you on google+.
Placing amazon links
Build your links wisely as there is an algorithm that tanks your serps when you over populate your articles with affiliate links. A wise thing to do is add no more than one amazon link per 100 words as a bare minimum.
My opinion is not to use an amazon plugin. Rather add your own pictures with alt tags , these pictures will rank in google image searches while the amazon plugin won’t. I use mostly small images and hotlink them to the amazon product. I don’t use any buy now or buy from amazon buttons. This doesn’t push users to click and doesn’t remind you of the usual cookie cutter amazon sites.
VERY IMPORTANT: No follow all your amazon links but don’t cloak or redirect them
Google is cleverer than what you think .
Well that’s about it from there on its up to YOU!