Four words...the first two being a company name and the latter two being a niche they are involved with.
How does this relate when people do a search? What I mean by this is do they have to put in ALL four words of the domain for it to show in the SERPS or will it still have an effect on my domain in the SERPS if they were to search purely for the company name (first two words) or the niche (3rd & 4th words)??
I don't know if it's better to buy a domain name that is highly targetted to search criteria or if it's better to use a more memorable domain name and learn how to SEO the site itself if that makes sense?
Again, sorry if these are dumb questions but I'm no SEO expert!
Thanking you all in advance,