What Should my Style of Writing be to Convert?

Banned 11 years ago

No offense, but If the content is long & drawn out, not interesting, or doesn't match the reason traffic clicked an external link to get to your page, the traffic will probably bail. Usually you only have a few seconds to impress the traffic enough to keep them on the site & viewing additional internal pages.

Look at your own web pages from your traffics point of view, does the web page deliver what the traffic wants/needs?

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Backlinko

11 years ago

Use this: A 50-Point Checklist For Creating The Ultimate Landing Page | Unbounce.

It will show you almost every mistake that you're probably making.

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yukon Banned 11 years ago

Originally Posted by Backlinko

Use this: A 50-Point Checklist For Creating The Ultimate Landing Page | Unbounce.

It will show you almost every mistake that you're probably making.

Thanks for the link.

Check out the example page, they have a lot of good landing page examples. I have a project I've been wanting to do & those examples are a good reference.
- Thanks
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NoMoreWords

11 years ago

The problem is that I get very little traffic, and even that little is very pretentious. I'm targeting people in the US and I am getting some traffic from there, but the problem is that 99% of the people have analytics stats like Visited pages: 1; time on site: 00:00:00.

What are they, clicking on my site by mistake?

Thanks

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manishak

11 years ago

I love the link sent by Backlinko! It sort of summarizes everything you should do before posting your landing page. Even if you follow 70% of that list, you will be able to generate awesome content. However, this is not a standard parameter for judging other types of content like blog posts, newsletters, informational articles etc. Still most of the points are relevant...

Thanks
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NoMoreWords

11 years ago

Originally Posted by manishak

I love the link sent by Backlinko! It sort of summarizes everything you should do before posting your landing page. Even if you follow 70% of that list, you will be able to generate awesome content. However, this is not a standard parameter for judging other types of content like blog posts, newsletters, informational articles etc. Still most of the points are relevant...

Umm, many of the people land on my homepage (direct and search traffic mostly, rarely referral) and they see a list of my latest posts. Is this why they leave?

Thanks
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PerformanceMan

11 years ago

Originally Posted by NoMoreWords

Umm, many of the people land on my homepage (direct and search traffic mostly, rarely referral) and they see a list of my latest posts. Is this why they leave?

Change your first line to this:

"Hey, you. Thinking of hitting your back button and 'bouncing' right now? WELL DON'T DO IT! If you do, you'll miss out on the web's number one resource on this subject. If you leave early, your friends will be right to call you a 'loser' like they always do."

Try it for a week and see what happens.

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NoMoreWords

11 years ago

Originally Posted by PerformanceMan

Change your first line to this:

"Hey, you. Thinking of hitting your back button and 'bouncing' right now? WELL DON'T DO IT! If you do, you'll miss out on the web's number one resource on this subject. If you leave early, your friends will be right to call you a 'loser' like they always do."

Try it for a week and see what happens.

Sounds impudently, but it's worth a shot. Can't be worse than 100%BR and 0000 visit time

P.S. When I build links, I don't build solely to the homepage. I often build to other pages as well. Of course, they don't get much traffic, but they point directly to an article. Does the article/post page have to start with a call to action, or leave it as is?

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PerformanceMan

11 years ago

Originally Posted by NoMoreWords

Sounds impudently, but it's worth a shot. Can't be worse than 100%BR and 0000 visit time

You can word it however you like, but you get the idea.

Just try and make the first sentence or paragraph really capture your attention.

I have the same problem on some pages and I've been experimenting with getting them to stay longer.

To me it means Google has probably 'screwed up' the search slightly. Still, we have to try and conserve whatever traffic we get.

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NoMoreWords

11 years ago

Originally Posted by PerformanceMan

You can word it however you like, but you get the idea.

Just try and make the first sentence or paragraph really capture your attention.

I have the same problem on some pages and I've been experimenting with getting them to stay longer.

To me it means Google has probably 'screwed up' the search slightly. Still, we have to try and conserve whatever traffic we get.

I've always been told that my homepage should be with the latest posts. Does this mean that the strategy is wrong, or when my homepage is latest posts I have to link build only for posts?

Thanks
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PerformanceMan

11 years ago

Originally Posted by NoMoreWords

I've always been told that my homepage should be with the latest posts. Does this mean that the strategy is wrong, or when my homepage is latest posts I have to link build only for posts?

That's how most blogs are set up, so it should be okay?

The people who are landing on your page...where are they coming from? Are they arriving their from search?

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NoMoreWords

11 years ago

Originally Posted by PerformanceMan

That's how most blogs are set up, so it should be okay?

The people who are landing on your page...where are they coming from? Are they arriving their from search?

The largest part is from direct (counts google+ links as direct somehow) then 10% from search and some other mere per cents for referral. I most usually link to my homepage, which is the latest posts.

About 80% of the visits to my site are to my homepage. Another 10-15% are to a WP page with a few charts on it. The rest is to the other 5-6 posts in my blog (I'm not trying to build a blog, but rather an authority website with lots of posts, rather than just writing 5 and letting it go on autopilot.)

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Backlinko

11 years ago

Originally Posted by NoMoreWords

Umm, many of the people land on my homepage (direct and search traffic mostly, rarely referral) and they see a list of my latest posts. Is this why they leave?

Did you do the checklist from unbounce?

There are a lot of reasons why people bounce.

From the sites I've seen people tend to share here on WarriorForum, the #1 problem warriors have is their site design.

Remember: content matters but design is actually more important.

If you're rocking a free Wordpress theme on an unbranded site you're going to have a lot of trouble a) driving traffic and b) converting this traffic.

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NoMoreWords

11 years ago

Originally Posted by Backlinko

Did you do the checklist from unbounce?

There are a lot of reasons why people bounce.

From the sites I've seen people tend to share here on WarriorForum, the #1 problem warriors have is their site design.

Remember: content matters but design is actually more important.

If you're rocking a free Wordpress theme on an unbranded site you're going to have a lot of trouble a) driving traffic and b) converting this traffic.

Well yea, I don't currently have the money to buy a premium wordpress theme, but I don't think that the free one I'm using currently is not so bad (not so good also) WordPress › Benny « Free WordPress Themes

Is it bad or is it horrible

And about the checklist, does it mean that my homepage will have to be a static page rather than latest posts?

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Backlinko

11 years ago

Originally Posted by NoMoreWords

Well yea, I don't currently have the money to buy a premium wordpress theme, but I don't think that the free one I'm using currently is not so bad (not so good also) WordPress › Benny « Free WordPress Themes

Then you need to get the money. If you're really serious about conversions, you need to at least pay someone to customize your design.

Writing style matters for conversions...but it only works with a winning design.

Unfortunately, there's no way around that.

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NoMoreWords

11 years ago

Originally Posted by Backlinko

Then you need to get the money. If you're really serious about conversions, you need to at least pay someone to customize your design.

Writing style matters for conversions...but it only works with a winning design.

Unfortunately, there's no way around that.

Yeah, I understand.

Btw I have a coding background, but I'm not really artistic or anything. Or I would have simply created a custom theme for myself, or even sell themes.

Anyway I'm currently looking at a neat theme - WordPress › impulse « Free WordPress Themes What do you think about it, is it better?

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cpoalmighty

11 years ago

Originally Posted by NoMoreWords

Well, I'm in the health niche (diabetes) and I'm wondering whether I should write formal and scientifically, or more friendly (like "you should do so and so")
I don't know which sounds better to this type of audience.

Formal and Scientifically would be ideal especially if you mention issues directly related to what diabetics experience. For example, diabetics would automatically relate to your website when you mention things such as insulin and blood testing for sugar levels. They may not feel the same way if you mention going for chemotherapy or something else far fetched from their actual illness

Originally Posted by NoMoreWords

Yeah, I understand.

Btw I have a coding background, but I'm not really artistic or anything. Or I would have simply created a custom theme for myself, or even sell themes.

Anyway I'm currently looking at a neat theme - WordPress › impulse « Free WordPress Themes What do you think about it, is it better?

You should save to pay for a design which will compliment what you will want to portray. Free is for the general public which is not always best when targeting niches

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NoMoreWords

11 years ago

Originally Posted by cpoalmighty

Formal and Scientifically would be ideal especially if you mention issues directly related to what diabetics experience. For example, diabetics would automatically relate to your website when you mention things such as insulin and blood testing for sugar levels. They may not feel the same way if you mention going for chemotherapy or something else far fetched from their actual illness

Let's say that I have an article about foods which lower blood sugar and help cope with diabetes. When I write the articles I should write like

"[some food] helps lower glucose levels due to the active agent..."
rather than

"You should eat [some food] because it's the active agent that will lower your blood sugar" ?

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cpoalmighty

11 years ago

Originally Posted by NoMoreWords

Let's say that I have an article about foods which lower blood sugar and help cope with diabetes. When I write the articles I should write like

"[some food] helps lower glucose levels due to the active agent..."
rather than

"You should eat [some food] because it's the active agent that will lower your blood sugar" ?

The first one sounds more interesting to me and besides that will is not grammatically correct in that sentence. It's supposed to be which will . You should hire a content writer to construct your articles for you by giving them the overall viewpoint you would like achieved. You can also hire them to review your articles and make improvements.

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NoMoreWords

11 years ago

Originally Posted by cpoalmighty

The first one sounds more interesting to me and besides that will is not grammatically correct in that sentence. It's supposed to be which will . You should hire a content writer to construct your articles for you by giving them the overall viewpoint you would like achieved. You can also hire them to review your articles and make improvements.

that and which are interchangeable in this case

That is for information that can't be omitted (no comma)
which is for extra info (with comma before it)
Extra reference: That and Which: Interchangeable or Not? : : Everything English

Besides that, I'm a writer myself, would you believe it, and I also use Grammarly to check my articles. I know that it's not as great as it's said it is, but it still helps.

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manishak

11 years ago

IMO if most of your traffic lands on your home page, which points out to other posts, I'm sure people will leave without checking. Like Yukon has already pointed out "Usually you only have a few seconds to impress the traffic enough to keep them on the site & viewing additional internal pages." This is because unlike Internet Marketers or website owners, who will dig out something that is of interest to them and may stay on your site, other people wouldn't bother to do so. So yes, they will leave your page - a visit gone wasted...

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cpoalmighty

11 years ago

Writing style would solely be dependent on the type of traffic you are trying to convert. Nothing more nothing less. If you are going after more of the business class then you will certainly be required to have a more formal way of writing. If you are interested within the teen markets then informal or radical speech would be welcomed. First identify your target audience and then write to suit them

I also must agree that design and functionality play an important aspect of traffic being converted. You can have exceptional content with a poor website design which will be similar to having a great invention at the wrong time! All key aspects must be in sync. Website design, content, analytics to monitor the traffic, supply and demand factors (pure economics here) among others

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NoMoreWords

11 years ago

Originally Posted by cpoalmighty

Writing style would solely be dependent on the type of traffic you are trying to convert. Nothing more nothing less. If you are going after more of the business class then you will certainly be required to have a more formal way of writing. If you are interested within the teen markets then informal or radical speech would be welcomed. First identify your target audience and then write to suit them

I also must agree that design and functionality play an important aspect of traffic being converted. You can have exceptional content with a poor website design which will be similar to having a great invention at the wrong time! All key aspects must be in sync. Website design, content, analytics to monitor the traffic, supply and demand factors (pure economics here) among others

Well, I'm in the health niche (diabetes) and I'm wondering whether I should write formal and scientifically, or more friendly (like "you should do so and so")
I don't know which sounds better to this type of audience.

Thanks
1 reply

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yukon

Banned 11 years ago

Originally Posted by NoMoreWords

Well, I'm in the health niche (diabetes) and I'm wondering whether I should write formal and scientifically, or more friendly (like "you should do so and so")
I don't know which sounds better to this type of audience.

I have a relative that has diabetes, the hardest thing to change was his diet.

The best thing he found was an insulin shot that holds a lot of doses, where all he has to do is turn a dial, which is very easy to use but it took him about a year before he even new it existed.

There's two real life insider tips about diabetes.

My advice as always, go to niche forums & find the traffic, then work on SEO at the same time, that gives you a safety net for traffic (two traffic sources). Assumes your site has real content, not content made for only SEO.

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Make Money Ninja

11 years ago

To sell/convert, your style should be conversational. If you can write how you speak, you can sell online.

I would check out the copywriting forum, or maybe pick up a book on Amazon.

Unlike other forms of writing, writing to sell is actually quite easy. You just need to be empathetic towards your markets needs and emphasize how whatever you are selling will benefit them.

Quick 10 second tip. YOU is the most powerful word in copywriting

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What Should my Style of Writing be to Convert?

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