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  • SEO
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By any chance, is it possible to see which keywords people are bidding on your site from Adsense?

If so, how do you do it?
#adsense #keywords
  • Profile picture of the author paulgl
    I believe you have to make your site targetable first.
    Do you have that set up already?

    I can't remember if you can actually find out individual bidders or not.

    Thing is, they might not win the auction, so it might be a moot point
    anyway.

    Just a funny thought. If you see ads, those are the ones that are
    winning the auction.

    Uness you have a really popular site that gets tons of traffic, and
    people can readily find that info , chances are, nobody is going
    to target your site.

    I used to believe that if your url was in the ad code (right click
    and copy link from ad then paste to see it), that it meant they
    were targeting your site. I have since found out that this may
    be true, but it could also be for tracking purposes. That is, they
    want to find out what sites are getting clicks and sales, then
    they would either block you or allow you. But, they could do this
    even without specifically bidding on your site.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author ColouredRice
      Originally Posted by paulgl View Post

      I believe you have to make your site targetable first.
      Do you have that set up already?

      I can't remember if you can actually find out individual bidders or not.

      Thing is, they might not win the auction, so it might be a moot point
      anyway.

      Just a funny thought. If you see ads, those are the ones that are
      winning the auction.

      Uness you have a really popular site that gets tons of traffic, and
      people can readily find that info , chances are, nobody is going
      to target your site.

      I used to believe that if your url was in the ad code (right click
      and copy link from ad then paste to see it), that it meant they
      were targeting your site. I have since found out that this may
      be true, but it could also be for tracking purposes. That is, they
      want to find out what sites are getting clicks and sales, then
      they would either block you or allow you. But, they could do this
      even without specifically bidding on your site.

      Paul
      Yeah, I already have my site set up to be targetable and everything. I target a multitude of keywords for my site (all my traffic is organic) and I usually get roughly 20-30 cents CPC. However, I found out today that I got a single click that was actually $1.74.

      I'm just trying to figure out which keyword that was, I can't figure it out.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by ColouredRice View Post

        Yeah, I already have my site set up to be targetable and everything. I target a multitude of keywords for my site (all my traffic is organic) and I usually get roughly 20-30 cents CPC. However, I found out today that I got a single click that was actually $1.74.

        I'm just trying to figure out which keyword that was, I can't figure it out.
        You won't find the exact keyword CPC. Are you 100% sure the traffic that clicked the Ad was search traffic?

        The best you can do, is connect your Adsense account to Google Analytics, that would have shown you the [exact] web page/URL that the Adsense click came from, then you'll at least have an idea which keyword/s you were targeting for that specific web page.

        There's still a bunch of other variables but that will at least give you an idea of what's going on.

        If you connect the Adsense account to Analytics, the click that already happened won't show up since Analytics wasn't tracking anything in the Adsense account, you can only track data after the two accounts are connected.

        The Adsense/Analytics data is pretty cool, I can sort the top earning Adsense pages/URLs for an entire year. That tells me exactly which pages/URLs generate the most money.
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        • Profile picture of the author ColouredRice
          Originally Posted by yukon View Post

          You won't find the exact keyword CPC. Are you 100% sure the traffic that clicked the Ad was search traffic?

          The best you can do, is connect your Adsense account to Google Analytics, that would have shown you the [exact] web page/URL that the Adsense click came from, then you'll at least have an idea which keyword/s you were targeting for that specific web page.

          There's still a bunch of other variables but that will at least give you an idea of what's going on.

          If you connect the Adsense account to Analytics, the click that already happened won't show up since Analytics wasn't tracking anything in the Adsense account, you can only track data after the two accounts are connected.

          The Adsense/Analytics data is pretty cool, I can sort the top earning Adsense pages/URLs for an entire year. That tells me exactly which pages/URLs generate the most money.
          Yeah, I'm pretty sure it was from search traffic because I only got a single click that day and it was worth $1.74.

          I didn't know that the Adsense/Analytics integration thing could do that though, I'll have to check that out. I set that up a while ago but there were a few steps I didn't complete with it or something, not sure if it's up.

          Thanks for your help though, I think this is pretty much as close to as what I can do to figure out what that keyword was.

          Thanks!

          Edit: Just checked it out, apparently I got that particular click off my home page. I have absolutely no idea which keyword it could possibly be, guess I have no way of checking now.
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  • Profile picture of the author yukon
    Banned
    I should have also mentioned that you can track incoming keywords from Google SERPs as long as the traffic isn't logged into a google account. I use a WP plugin for only showing the incoming search phrases on the WP Admin. I have the plugin setup to show the last 2,500 incoming search phrases on one column, & the other column shows the same list sorted by popularity (traffic count per keyword). The list of keywords are hyperlinks that take you to the page traffic landed on while searching.

    If you would have had the Adsense account connected to your Analytics account, you would know the URL (Analytics) that the Adsense click happened on, then you could go to the WP Admin (plugin) & match the URL (from Analytics) to the incoming keyword.

    It's kinda half azz, but If traffic isn't logged in to Google, it would work. Assumes traffic actually came from a major search engine.
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    • Profile picture of the author paulgl
      Originally Posted by yukon View Post

      It's kinda half azz,
      I hear ya on that. Google wants to keep so much a secret, they
      make people do inane things.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author yukon
        Banned
        Originally Posted by paulgl View Post

        I hear ya on that. Google wants to keep so much a secret, they
        make people do inane things.

        Paul
        I think Google tries to spread itself out over too many things, for instance Google Analytics & Webmaster Tools should be a single tool, makes no sense to have all that data spread out over two different sites/tools/accounts.

        Another one is the half azz way they started doing Adsense on Youtube, some of the data is on the Adsense Admin. & the rest of the data is on the Youtube Admin, that's completely half azz whoever came up that idea. They have people running back & forth just to try & make sense of what's going on with their account data.

        I understand the idea of not showing too much data per Adsense Ad/keyword, because that would be the easiest way to game Adsense, only target proven high earning [exact] keywords & proven high paying Adword bidders.
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