Google EMD question - is it really a penalty?
- SEO |
1) If your site does not use blackhat techniques, Google does not penalize EMDs. Rather, Google no longer gives a "bonus" to EMDs in keyword searches that they did before (this is much different than a EMD penalty). The removal of this bonus means your EMD has no advantage over other sites who have a weaker domain to keyword match. However, it doesn't mean Google applies any additional penalty on your EMD either.
2) If your site uses blackhat techniques in conjunction with an EMD, Google may then factor in the EMD and penalize you even further and penalize you harsher.
Are my assumptions above correct? Does anybody have any experience or thoughts on this?
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