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Niche Domain Choice

by venethia
2 replies
  • SEO
    • |
Hi,

I'd like to have a suggestion.

MEDICAL CASE (such as plastic surgery).

When I choose a domain for a niche website what's the best choice?

- An exact match domain (EMD) with the operation type (medical term) as keyword
- An exact match domain (EMD) with the benefit as keyword

Thanks.
#choice #domain #niche
  • Profile picture of the author MrMontgomery
    Originally Posted by venethia View Post

    Hi,

    I'd like to have a suggestion.

    MEDICAL CASE (such as plastic surgery).

    When I choose a domain for a niche website what's the best choice?

    - An exact match domain (EMD) with the operation type (medical term) as keyword
    - An exact match domain (EMD) with the benefit as keyword

    Thanks.
    Since Google changed their minds about EMDs last year I would go for the most natural and brandable name. In the long term that is always better anyway. Think of the domain name in the search result listing - what domain name would get most clicks/traffic. That one is the one you should choose - not the one the google hypothetically likes the most.
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  • Profile picture of the author bussix
    I second MrMontgomery.

    Go with something brandable and build your site out with pages targeting each keyword you're gunning for.
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