HOW MANY PPC CLICKS YOU NEED FOR TESTING ?

11 replies
  • SEO
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Hi,

i am running a ppc campaign for a cash for gold business, they offer mobile service and so far we have been focus in one small area

we have been running the campaign for almost 3 weeks and have gotten 21 clicks so far and spent close to 100 dollars, we have gotten to calls so far but the leads were not good since they had very little gold for them to drive to them
our cpc is around 3.50

so i am wondering how many clicks we should buy to fully test the campaign ?
#clicks #ppc
  • Profile picture of the author JSProjects
    Sounds like a fairly expensive campaign.

    IMO, at the very MINIMUM you want to wait until you get at least 100 clicks. But, unless you've got the budget, some keywords can be a money sink. Are there any other less competitive keywords that you can target? I tend to go after a lot of low traffic long-tails vs a few high traffic terms. (And the long-tails tend to convert better anyway.)
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    • Profile picture of the author vanbino
      i have tried long tail keyword but they are also expensive and they get very little traffic
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      • Profile picture of the author ankitoberoi
        Originally Posted by vanbino View Post

        i have tried long tail keyword but they are also expensive and they get very little traffic
        Go check your quality score. You'll be amazed to see how far a good quality score can take you in increasing traffic and decreasing costs from the same keywords.
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  • Profile picture of the author PaidAllDay
    If you bid right then you want to spend up to 2 & 1/2 times payout testing the offer.

    The way you figure your bid is... take the payout and divide it by either 100, 75 or 50 w/ 50 being the most aggressive and 100 being the least.

    It's really a matter of spending, not clicks, but definitely more than 100.
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    • Profile picture of the author JSProjects
      Originally Posted by PaidAllDay View Post

      If you bid right then you want to spend up to 2 & 1/2 times payout testing the offer.

      The way you figure your bid is... take the payout and divide it by either 100, 75 or 50 w/ 50 being the most aggressive and 100 being the least.

      It's really a matter of spending, not clicks, but definitely more than 100.
      Yeah, you're probably right. I tend to agree with needing more than 100 clicks to get an idea of how profitable a keyword can be. Realistically, if I'm struggling budget wise with 100 clicks, I'll seriously consider dropping the keyword.
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      • Profile picture of the author PaidAllDay
        Originally Posted by JSProjects View Post

        Yeah, you're probably right. I tend to agree with needing more than 100 clicks to get an idea of how profitable a keyword can be. Realistically, if I'm struggling budget wise with 100 clicks, I'll seriously consider dropping the keyword.
        I also compare how other keywords are doing. If a handful are doing considerably better than the rest I will drop the rest. Once you make some money you can re-activate the ones that you didn't give a proper shot.
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        • Profile picture of the author JSProjects
          Originally Posted by PaidAllDay View Post

          I also compare how other keywords are doing. If a handful are doing considerably better than the rest I will drop the rest. Once you make some money you can re-activate the ones that you didn't give a proper shot.
          Good point. Most of my Bing Ads campaigns / ads have hundreds of long tail versions of a broad keyword. I've had keywords that get barely a handful (4-5) of searches a month, but have EXCELLENT conversion rates. And some that bring in a lot each day with lousy conversion rates. It's just a matter of keeping on top of them each and every day and removing the ones that aren't performing.

          I use Scrapebox to generate the long tails. If you go 3-4 levels deep you can generate a ridiculous amount of keywords.
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        • Profile picture of the author cebrg1
          Originally Posted by PaidAllDay View Post

          I also compare how other keywords are doing. If a handful are doing considerably better than the rest I will drop the rest. Once you make some money you can re-activate the ones that you didn't give a proper shot.
          Also, I would go one level up on those keywords that are converting for you to find more keywords to target.
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          • Profile picture of the author PaidAllDay
            Originally Posted by cebrg1 View Post

            Also, I would go one level up on those keywords that are converting for you to find more keywords to target.
            Exactly, if you are targeting phrase and exact match you might want to look for additional terms by adding broad match modifier keywords.
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  • Profile picture of the author himanuzo
    100 clicks are enough to find out conversion rate. If you don't see any sales from the 100 clicks, you need to improve your campaign on the PPC.
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  • Profile picture of the author JSProjects
    Thought I'd also mention Keyword suggestion tool — Google suggest scraper — Übersuggest

    Great tool for generating long tails. Not as powerful as what Scrapebox can do, but it's free.
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